Market research

Men's woven shirts market in Hungary

Men's woven shirts market in Hungary

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

Report language:
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File format: docx, xlsx

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Earlier Report Observations

The market for men's woven shirts in Hungary grew to 32.5 million USD in 2019, primarily driven by increased demand for shirts suitable for hybrid work arrangements. This trend also facilitated the entry of smaller, innovative online players, broadening market choice beyond dominant brands. However, in 2020, the COVID-19 pandemic led to a sharp market contraction to 24.7 million USD, during which consumer preferences noticeably shifted towards casual and comfortable fits like slim fit and comfort fit for remote work.

Market volume further declined to 19.0 million USD in 2021, a period marked by growing consumer emphasis on sustainability and durable, quality materials. A strong recovery followed in 2022, with the market surging to 30.2 million USD. This growth occurred alongside the implementation of stricter regulations, including new rules for online marketplace sales from May 2022 and changes to municipal regulations governing market stall usage, which affected sales channels.

In 2023, the market corrected to 24.6 million USD, influenced by rising global material costs and indirect pressure on consumer purchasing power from other economic sectors. The demand for quality, comfort, and durability remained strong, supported by key local players expanding their affordable quality offerings. The market then stabilized at 24.5 million USD in 2024.

Table of content

  1. 1. Disclaimer
  2. 2. Terms of use of the report
  3. 3. Product codes in the statistical classifications used in the report
  4. 4. Key Market Indicators and Trends
    1. 4.1. Key Market Indicators
      1. 4.1.1. In value
        1. 4.1.1.1. Production, 2018-2024
        2. 4.1.1.2. Imports, 2018-2025
        3. 4.1.1.3. Exports, 2018-2025
        4. 4.1.1.4. Market size, 2018-2024
    2. 4.2. Market Trends and Factors
  5. 5. Production
    1. 5.1. Production in Hungary
      1. 5.1.1. In kind, 2018-2024, K unit
      2. 5.1.2. In value, 2018-2024, K $ US
    2. 5.2. Production in the EU, 2018-2024
      1. 5.2.1. In kind, 2018-2024, K unit
      2. 5.2.2. In value, 2018-2024, K $ US
  6. 6. Exports
    1. 6.1. Exports (Direct Data)
      1. 6.1.1. Exports - Total information
      2. 6.1.2. Exports in kind, K unit
        1. 6.1.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K unit
        2. 6.1.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K unit
        3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
      3. 6.1.3. Exports in value, K $ US
        1. 6.1.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
        2. 6.1.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
        3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
      4. 6.1.4. Average price of product's exports, $ US/unit
        1. 6.1.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/unit
        2. 6.1.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/unit
    2. 6.2. Exports (Mirror Data)
      1. 6.2.1. Exports - Total information
      2. 6.2.2. Exports in kind, K unit
        1. 6.2.2.1. Annual dynamics of product's exports from Hungary in kind, 2018-2025, K unit
        2. 6.2.2.2. Dynamics of product's exports in kind from Hungary by countries, 2018-2025, K unit
        3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
      3. 6.2.3. Exports in value, K $ US
        1. 6.2.3.1. Annual dynamics of product's exports from Hungary in value, 2018-2025, K $ US
        2. 6.2.3.2. Dynamics of product's exports in value from Hungary by countries, 2018-2025, K $ US
        3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
      4. 6.2.4. Average price of product's exports, $ US/unit
        1. 6.2.4.1. Annual dynamics of average price of product's exports from Hungary, 2018-2025, $ US/unit
        2. 6.2.4.2. Dynamics of average price of product's exports from Hungary by countries, 2018-2025, $ US/unit
  7. 7. Imports
    1. 7.1. Imports (Direct Data)
      1. 7.1.1. Imports - Total information
      2. 7.1.2. Imports in kind, K unit
        1. 7.1.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K unit
        2. 7.1.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K unit
        3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
      3. 7.1.3. Imports in value, K $ US
        1. 7.1.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
        2. 7.1.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
        3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
      4. 7.1.4. Average price of product's imports, $ US/unit
        1. 7.1.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/unit
        2. 7.1.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/unit
    2. 7.2. Imports (Mirror Data)
      1. 7.2.1. Imports - Total information
      2. 7.2.2. Imports in kind, K unit
        1. 7.2.2.1. Annual dynamics of product's imports to Hungary in kind, 2018-2025, K unit
        2. 7.2.2.2. Dynamics of product's imports in kind to Hungary by countries, 2018-2025, K unit
        3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
      3. 7.2.3. Imports in value, K $ US
        1. 7.2.3.1. Annual dynamics of product's imports to Hungary in value, 2018-2025, K $ US
        2. 7.2.3.2. Dynamics of product's imports in value to Hungary by countries, 2018-2025, K $ US
        3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
      4. 7.2.4. Average price of product's imports, $ US/unit
        1. 7.2.4.1. Annual dynamics of average price of product's imports to Hungary, 2018-2025, $ US/unit
        2. 7.2.4.2. Dynamics of average price of product's imports to Hungary by countries, 2018-2025, $ US/unit
  8. 8. Trade balance
    1. 8.1. Trade balance (Direct Data)
      1. 8.1.1. In kind, K unit
      2. 8.1.2. In value, K $ US
    2. 8.2. Trade balance (Mirror Data)
      1. 8.2.1. In kind, K unit
      2. 8.2.2. In value, K $ US
  9. 9. Top buying and selling countries, 2018-2025
    1. 9.1. Direct Data
      1. 9.1.1. Import in Value by Countries-buyers
      2. 9.1.2. Export in Value by Countries-suppliers
    2. 9.2. Mirror Data
      1. 9.2.1. Import in Value by Countries-buyers
      2. 9.2.2. Export in Value by Countries-suppliers

Production men's woven shirts in Hungary

In value, 2018-2021, K $ US

In Hungary, the production value of men's woven shirts reached its lowest point in 2019 at 1 884 thousand US dollars. It then surged to a peak of 2 381 thousand US dollars in 2020, marking a significant 26.4% increase. However, by 2021, the value had dropped to 1 887 thousand US dollars, reflecting a 20.8% decline from the previous year. Overall, from 2018 to 2021, production decreased by 19%, averaging an annualized rate of 6.8%.

Annual dynamics of production in Hungary in value, 2018-2021, K $ US

Parameter201920202021CAGR
1Change from last year(19.1%)26.4%(20.8%)(6.8%)
Source: SHEV.io

In kind, 2018-2021, K unit

Hungary's production of men's woven shirts has been declining for three consecutive years. In 2021, output stood at 52.1 thousand units, a sharp 44.5% drop compared to 2020. Over the period from 2018 to 2021, production fell by 58.5%, with an average annualized decrease of 25.4%.

Annual dynamics of production in Hungary in kind, 2018-2021, K unit

Parameter201920202021CAGR
1Change from last year(22.4%)(3.7%)(44.5%)(25.4%)
Source: SHEV.io

Exports men's woven shirts from Hungary

Exports in kind, K unit

The export data for men's woven shirts from Hungary shows significant volatility. In 2019, exports hit their lowest point at 418 thousand units, but then soared to a peak of 1 238 thousand units in 2020, a dramatic 196.1% increase. By 2021, exports had fallen to 564 thousand units, representing a steep 54.4% decline from 2020. Overall, the difference between the peak in 2020 and the trough in 2019 was threefold.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, K unit

Parameter201920202021CAGR
1Change from last year(48.4%)196.1%(54.4%)(11.4%)
Source: SHEV.io

From 2018 to 2021, Poland, Ukraine, and Romania were consistently the main destinations for Hungary's exports of men's woven shirts in volume terms. Poland accounted for 30.7% of exports, Ukraine for 18.7%, and Romania for 8.7%, together making up 58.1% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Hungary's export value of men's woven shirts has increased for two consecutive years. In 2019, exports reached their lowest point at 3 336 thousand US dollars, a 30.0% decline. They then rebounded sharply in 2020 with a 57.2% increase. By 2021, exports amounted to 6 457 thousand US dollars, up 23.1% from the previous year. Over the 2018-2021 period, exports grew by 35.4%, with a compound annual growth rate of 10.6%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, K $ US

Parameter201920202021CAGR
1Change from last year(30.0%)57.2%23.1%10.6%
Source: SHEV.io

From 2018 to 2021, Ukraine, Austria, and Poland were the primary destinations for Hungary's exports of men's woven shirts in value terms. Ukraine accounted for 21.6% of exports, Austria for 19.8%, and Poland for 10.4%, together representing 51.8% of total export value.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Hungary in value, 2018-2021

Source: SHEV.io

Imports men's woven shirts to Hungary

Imports in kind, K unit

Hungary's import volume of men's woven shirts has declined for three consecutive years. In 2021, imports totaled 2 639 thousand units, a steep 30.5% decrease compared to 2020. Over the 2018-2021 period, imports fell by 62.9%, with an average annualized decline of 28.2%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, K unit

Parameter201920202021CAGR
1Change from last year(21.2%)(32.3%)(30.5%)(28.2%)
Source: SHEV.io

From 2018 to 2021, China, Turkey, and Slovakia were consistently the top suppliers of men's woven shirts to Hungary in volume terms. China accounted for 25.0% of imports, Turkey for 21.2%, and Slovakia for 15.4%, together making up 61.6% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Hungary's import value of men's woven shirts has decreased for two consecutive years. In 2019, imports peaked at 33 917 thousand US dollars, a 9.6% increase. They then fell by 18.7% in 2020. By 2021, imports amounted to 23 595 thousand US dollars, down 14.4% from the previous year. Over the 2018-2021 period, imports declined by 23.8%, with an average annualized decrease of 8.6%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, K $ US

Parameter201920202021CAGR
1Change from last year9.6%(18.7%)(14.4%)(8.6%)
Source: SHEV.io

From 2018 to 2021, Germany, Slovakia, and Turkey were consistently the key partners for Hungary's imports of men's woven shirts in value terms. Germany accounted for 23.9% of imports, Slovakia for 14.6%, and Turkey for 14.5%, together representing 53.0% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Hungary in value, 2018-2021

Source: SHEV.io

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