Hair lacquers market in Poland, 2026

Earlier Report Observations

The hair lacquers market in Poland opened the period at USD 19.8 million in 2018, a level supported by rising consumer awareness of natural and ecological cosmetics and the broader development of the beauty market through e‑commerce and social media. Market value then contracted to USD 15.3 million in 2019, a shift that occurred alongside the dynamic growth of the natural and organic cosmetics segment, which exceeded €4 billion in Poland, reflecting changing preferences within hair care.

The COVID-19 pandemic in 2020 further reduced the market to USD 13.5 million. Global supply chain disruptions hampered raw material availability and caused production delays for hair sprays, while altered consumer behavior increased demand for at-home hair care solutions. Subsequent years saw the market adapting to new EU labeling and ingredient regulations introduced in 2022, which required changes to packaging and consumer information.

By 2024, the market had recovered to USD 16.5 million. This rebound was driven by the sustained trends toward natural formulations, sustainable packaging, and the growing share of premium brands. The expansion of online sales channels and digital marketing, along with the emergence of new product segments like trichological and holistic wellness products, also contributed to renewed market activity.

Production hair lacquers in Poland

In value, 2017-2020, K $ US

Poland's hair lacquer production has been declining for three consecutive years. In 2020, output was valued at 3 028 thousand US dollars, representing a dramatic year-on-year drop of 26.1%. Over the 2017-2020 period, production decreased by 64.7%, with a compound annual growth rate of -29.3%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

Exports hair lacquers from Poland

Exports in kind, t

After two years of growth, Poland's hair lacquer exports declined. In 2020, exports amounted to 1 854 tons, marking a steep 35.9% decrease compared to 2019. Over the 2017-2020 period, exports fell by 20.2%, with a compound annual growth rate of -7.3%. The peak was recorded in 2019 at 2 890 tons, while the largest increase occurred in 2018 at 13.4%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Poland's hair lacquer export structure in volume terms was diversified. Russia accounted for 19.3% of exports, Czechia for 12.7%, and the United Kingdom for 9.3%. Together, these three countries represented just 41.4% of total flows, with no single country holding a clearly dominant position.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

Following two years of growth, Poland's hair lacquer exports declined. In 2020, exports totaled 12 026 thousand US dollars, showing a steep 25.4% decrease compared to the previous year. Over the 2017-2020 period, exports decreased by 6%, with a compound annual growth rate of -2.1%. The highest value was recorded in 2019 at 16 113 thousand US dollars, while the largest increase occurred in 2018 at 19.5%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

From 2017 to 2020, the geographical structure of Poland's hair lacquer exports in value terms was highly diversified. Germany accounted for 16.6% of exports, Russia for 13.3%, and Czechia for 13.0%. Together, these three countries represented only 42.9% of total flows, with the remaining 57.1% distributed among numerous smaller partner countries.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports hair lacquers to Poland

Imports in kind, t

After two years of growth, Poland's hair lacquer imports declined. In 2020, imports amounted to 5 284 tons, which is 24.7% less than the previous year. Over the 2017-2020 period, imports decreased by 11.3%, with a compound annual growth rate of -3.9%. The peak was recorded in 2019 at 7 018 tons, while the largest increase occurred in 2018 at 8.8%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

From 2017 to 2020, Germany was the primary source for Poland's hair lacquer imports in volume terms, accounting for 72.9% of total flows. Other markets formed a long tail of smaller partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

Poland's hair lacquer imports declined for the second consecutive year. In 2020, imports totaled 22 547 thousand US dollars, indicating a 17.5% decrease compared to the previous year. Over the 2017-2020 period, imports decreased by 3.9%, with a compound annual growth rate of -1.3%. The highest value was recorded in 2018 at 27 417 thousand US dollars, which also saw the largest increase at 16.8%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, France, and Italy stood out as the main sources for Poland's hair lacquer imports in value terms. Germany accounted for 67.0% of imports, France for 10.9%, and Italy for 6.1%. Together, these three countries represented 83.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020