Market research

Deodorants and antiperspirants market in Austria

Release date: Mar 29, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

Between 2019 and 2021, the Austrian deodorants and antiperspirants market showed considerable movement. The total market size declined by 13% in 2020 to USD 26.5 million before recovering to USD 31.1 million the following year. This period coincided with a sharp 51% increase in domestic production value in 2020, which reached USD 9.1 million, followed by a 19% contraction in 2021.

Trade dynamics evolved significantly from 2018 through 2024. After a dip in 2020, import values entered a sustained growth phase, rising to USD 46.3 million by the end of the period. Export values were more volatile, peaking in 2020 and then surging again by 55% in 2024 to USD 11.2 million.

The market landscape was updated in 2024 with the implementation of new EU-wide regulations. The amended Cosmetics Regulation (EU) 2024/996 introduced stricter labeling and safety requirements specifically for deodorants and antiperspirants, directly affecting Austrian market participants. Concurrently, the ongoing revision of the EU Detergents Regulation imposed updated rules on surfactants and other ingredients used in these products.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators
1. 4.1. In value
  1. 4.1.1. Production, 2019-2021
  2. 4.1.2. Imports, 2018-2024
  3. 4.1.3. Exports, 2018-2024
  4. 4.1.4. Market size, 2019-2021
5. Production
1. 5.1. Production in Austria
  1. 5.1.1. In value, 2019-2021, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K unit
    1. 6.1.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, K unit
    2. 6.1.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, K unit
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.1.3. Exports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, K $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, K $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's exports, $ US/K unit
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/K unit
    2. 6.1.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/K unit
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K unit
    1. 6.2.2.1. Annual dynamics of product's exports from Austria in kind, 2018-2024, K unit
    2. 6.2.2.2. Dynamics of product's exports in kind from Austria by countries, 2018-2024, K unit
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 6.2.3. Exports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Austria in value, 2018-2024, K $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Austria by countries, 2018-2024, K $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's exports, $ US/K unit
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Austria, 2018-2024, $ US/K unit
    2. 6.2.4.2. Dynamics of average price of product's exports from Austria by countries, 2018-2024, $ US/K unit
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K unit
    1. 7.1.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, K unit
    2. 7.1.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, K unit
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.1.3. Imports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, K $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, K $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's imports, $ US/K unit
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/K unit
    2. 7.1.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/K unit
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K unit
    1. 7.2.2.1. Annual dynamics of product's imports to Austria in kind, 2018-2024, K unit
    2. 7.2.2.2. Dynamics of product's imports in kind to Austria by countries, 2018-2024, K unit
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 7.2.3. Imports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Austria in value, 2018-2024, K $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Austria by countries, 2018-2024, K $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's imports, $ US/K unit
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Austria, 2018-2024, $ US/K unit
    2. 7.2.4.2. Dynamics of average price of product's imports to Austria by countries, 2018-2024, $ US/K unit
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K unit
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K unit
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production deodorants and antiperspirants in Austria

In value, 2017-2020, K $ US

In 2020, Austria's deodorant and antiperspirant production reached a value of 9 109 thousand US dollars, marking a significant 50.5% increase compared to 2019. Over the period from 2017 to 2020, production more than doubled, growing by 104.7% with an average annual growth rate of 27.0%.

Annual dynamics of production in Austria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	n/a	n/a	50.5%	27.0%

Source: SHEV.io

Exports deodorants and antiperspirants from Austria

Exports in kind, K unit

Austria's deodorant and antiperspirant exports grew for the second consecutive year in 2020, with export volume totaling 5 087 thousand units, up 17.7% from the previous year. From 2017 to 2020, exports increased by 8.6%, averaging 2.8% annually. The lowest volume was recorded in 2018 at 3 560 thousand units, which saw the largest decline of 24.0%. In contrast, 2019 experienced the largest increase of 21.4%.

Annual dynamics of product's exports from Austria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(24.0%)	21.4%	17.7%	2.8%

Source: SHEV.io

Between 2017 and 2020, Germany, the Netherlands, and the United Kingdom were the top buyers of Austrian deodorants and antiperspirants by volume. Germany accounted for 68.8% of exports, the Netherlands for 8.8%, and the United Kingdom for 5.6%, together making up 83.2% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Austria in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

Austria's deodorant and antiperspirant exports in value terms rose for the third consecutive year in 2020, reaching 12 979 thousand US dollars, a dramatic 44.7% increase from the previous year. From 2017 to 2020, exports nearly doubled, growing by 99.3% with an average annual rate of 25.8%.

Annual dynamics of product's exports from Austria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	17.9%	16.9%	44.7%	25.8%

Source: SHEV.io

From 2017 to 2020, Germany, the Netherlands, and Switzerland led as the top buyers of Austrian deodorants and antiperspirants by value. Germany held 59.5% of export value, the Netherlands 8.1%, and Switzerland 7.0%, collectively accounting for 74.6% of total export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Austria in value, 2017-2020

Source: SHEV.io

Imports deodorants and antiperspirants to Austria

Imports in kind, K unit

Austria's deodorant and antiperspirant imports declined for the third consecutive year in 2020, with import volume at 16 003 thousand units, down 11.0% from the previous year. Over the 2017-2020 period, imports decreased by 14.5%, averaging a 5.1% annual decline.

Annual dynamics of product's imports to Austria in kind, 2017-2020, K unit

Parameter		2018	2019	2020	CAGR
1	Change from last year	(3.8%)	(0.2%)	(11.0%)	(5.1%)

Source: SHEV.io

Between 2017 and 2020, Germany, the United Kingdom, and Italy were the main suppliers of deodorants and antiperspirants to Austria by volume. Germany supplied 56.0% of imports, the United Kingdom 13.9%, and Italy 9.7%, together comprising 79.6% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Austria in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After two years of growth, Austria's deodorant and antiperspirant imports in value terms declined in 2020, amounting to 30 326 thousand US dollars, a moderate 8.9% decrease from the previous year. From 2017 to 2020, imports fell by 4.9%, with an average annual decline of 1.7%. The highest value was recorded in 2019 at 33 271 thousand US dollars, while the largest increase occurred in 2018 at 2.4%.

Annual dynamics of product's imports to Austria in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	2.4%	1.9%	(8.9%)	(1.7%)

Source: SHEV.io

Over the 2017-2020 period, Germany, the United Kingdom, and Italy were the primary suppliers of deodorants and antiperspirants to Austria by value. Germany accounted for 59.9% of import value, the United Kingdom for 8.7%, and Italy for 8.6%, together making up 77.2% of total import value.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Austria in value, 2017-2020

Source: SHEV.io