Crispbread, rusks, toasted bread and similar toasted products market in Poland

Earlier Report Observations

The Polish market for crispbread, rusks, and toasted bread grew substantially in volume between 2018 and 2019, with market size rising from 5 705 tonnes to 9 031 tonnes, an increase of 58%. This surge was supported by higher domestic production, which reached 15 441 tonnes in 2019. In value terms, the market expanded to 16.4 million US dollars in 2019 from 13.4 million US dollars a year earlier.

By 2020, the market volume stabilized at 9 192 tonnes, just 2% above the 2019 level, while the market value contracted to 14.1 million US dollars, a drop of 14%. Trade data from 2018 to 2024 shows a clear upward trend in imports, which climbed from 4 388 tonnes in 2018 to a peak of 10 910 tonnes in 2023 before moderating to 9 745 tonnes in 2024. In monetary terms, imports surged from 12.8 million US dollars to 31.2 million US dollars over the same period.

Exports of these products also increased initially, from 11 465 tonnes in 2018 to 13 666 tonnes in 2021, but then entered a decline, falling to 10 546 tonnes by 2024. The export value followed a similar pattern, peaking at 32.5 million US dollars in 2023 before dropping to 27.4 million US dollars in 2024. These trade movements indicate a growing reliance on imported crispbread and rusks in the Polish market, alongside competitive pressures on exports in recent years.

Production crispbread, rusks and toasted bread in Poland

In value, 2017-2020, K $ US

After two years of growth, production of crispbread, rusks, toasted bread, and similar toasted products in Poland declined. In 2019, output reached its peak at 29 092 K $ US, but by 2020 it had fallen to 24 989 K $ US, marking a 14.1% decrease from the previous year. The largest annual increase occurred in 2019, with an 18.9% rise. Overall, from 2017 to 2020, production grew by 5.2%, averaging a 1.7% annualized rate.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, t

In 2020, Poland produced 14 829 tonnes of crispbread, rusks, toasted bread, and similar toasted products, a 4.0% drop compared to 2019. Production hit its lowest point in 2018 at 12 783 tonnes, with a 12.7% decline that year. The highest output was recorded in 2019 at 15 441 tonnes, reflecting a substantial 20.8% increase from 2018.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports crispbread, rusks and toasted bread from Poland

Exports in kind, t

Poland's exports of crispbread, rusks, toasted bread, and similar toasted products have risen for the third year in a row. In 2020, exports totaled 13 232 tonnes, up 6.6% from the previous year. From 2017 to 2020, exports surged by 33.3%, with a compound annual growth rate of 10.1%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

Between 2017 and 2020, Germany, Czechia, and Slovakia were the top destinations for Poland's exports of these products in volume terms. Germany accounted for 45.7% of exports, Czechia for 15.5%, and Slovakia for 7.0%, together making up 68.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

Deliveries of crispbread, rusks, toasted bread, and similar toasted products from Poland have increased for the third consecutive year. In 2020, export value reached 27 642 K $ US, a 1.8% year-on-year rise. Over the period from 2017 to 2020, exports grew by 55.3%, equating to an annualized rate of 15.8%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Czechia, and Slovakia led as the main buyers of these products from Poland in value terms. Germany held a 46.1% share of exports, Czechia 13.1%, and Slovakia 7.2%, with their combined share totaling 66.3% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports crispbread, rusks and toasted bread to Poland

Imports in kind, t

Poland's imports of crispbread, rusks, toasted bread, and similar toasted products have grown for the second year in a row. In 2020, imports amounted to 7 595 tonnes, a 26.4% increase year-on-year. The lowest volume was in 2018 at 4 388 tonnes, with a 9.0% decline that year. The largest annual increase occurred in 2019, at 36.9%. Overall, from 2017 to 2020, imports rose by 57.6%, with a compound annual growth rate of 16.4%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

Over the 2017–2020 period, Germany, Italy, and the United Kingdom were the leading suppliers of these products to Poland in volume terms. Germany contributed 34.8% of imports, Italy 17.2%, and the United Kingdom 14.6%, together accounting for 66.6% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

Imports of crispbread, rusks, toasted bread, and similar toasted products into Poland have increased for the third consecutive year. In 2020, import value stood at 16 711 K $ US, showing a robust 15.3% year-on-year gain. From 2017 to 2020, imports grew by 46.9%, with a compound annual growth rate of 13.7%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

Between 2017 and 2020, three key markets—Germany, Italy, and Bulgaria—collectively accounted for 72.1% of the total import value of these products into Poland.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020