Crispbread market in Poland

Earlier Report Observations

The crispbread market in Poland saw its volume more than double from 3 105 tonnes in 2018 to a peak of 6 637 tonnes in 2022, before stabilizing around 6 000-6 100 tonnes in 2023-2024. This growth was initiated by a notable 9.6% increase in domestic production in 2018, the fastest annual production rise recorded for the period. The market expansion accelerated significantly between 2020 and 2022, with import volumes rising substantially to supplement domestic output.

A pivotal surge occurred in 2021, when the market volume jumped by over 40% to reach 5 720 tonnes. This leap was supported by a sharp rebound in domestic production, which grew by 91% that year, coupled with historically high import levels that continued into 2022. Following the peak, the market volume experienced a mild correction but remained at a historically high plateau, indicating a new, larger scale of consumption.

In value terms, the market demonstrated even stronger growth, more than doubling from 9.8 million USD in 2018 to 25.4 million USD in 2024. This consistent rise in market value, even during years of slight volume decline, points to factors such as rising unit prices or a consumer shift towards more premium product segments within the crispbread category.

Production crispbread in Poland

In value, 2017-2020, K $ US

Poland's crispbread production declined after two years of growth. In 2020, output was valued at 10 137 K $ US, marking a modest decrease of 4.3% compared to 2019. Production increased by 31.3% between 2017 and 2020, equivalent to an annualized growth rate of 9.5%. The highest value was recorded in 2019 at 10 594 K $ US, while the largest annual increase occurred in 2018 at 25.7%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, t

Poland's crispbread production volume declined for the second consecutive year. In 2020, output reached 2 239 t, showing a significant drop of 14.8% compared to 2019. Over the period from 2017 to 2020, production decreased by 8.7%, with a compound annual growth rate of -3.0%. The peak volume was recorded in 2018 at 2 799 t, which also saw the largest annual increase of 14.2%.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports crispbread from Poland

Exports in kind, t

The market showed an unstable trend throughout the period. Poland exported 1 232 t of crispbread in 2020, which is 18.2% less than in 2019. The minimum value was recorded in 2017, while the maximum was in 2018 at 1 615 t, resulting in a 1.8-fold variation between these years. The largest annual increase occurred in 2018 at 77.3%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Poland supplied crispbread to numerous markets, with even the largest destinations—Czechia, Germany, and the United Kingdom—accounting for only 40.7% of total exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

Crispbread exports from Poland declined after two years of growth. In 2020, exports amounted to 5 506 K $ US, representing a moderate decrease of 9.1% compared to 2019. Over the period from 2017 to 2020, exports increased by 47.7%, with a compound annual growth rate of 13.9%. The highest value was recorded in 2019 at 6 059 K $ US, while the largest annual increase occurred in 2018 at 48.0%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

From 2017 to 2020, Poland's export destinations in value terms remained highly diversified. Germany accounted for 16.5% of exports, Czechia for 15.7%, and Slovakia for 11.8%, with these three countries together making up only 44.0% of total flows. The remaining 56.0% came from a long tail of smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports crispbread to Poland

Imports in kind, t

Poland's crispbread imports increased for the second consecutive year. In 2020, imports totaled 3 049 t, representing a sharp rise of 33.4% compared to 2019. Between 2017 and 2020, imports grew by 28.6%, equivalent to an annualized rate of 8.8%. The lowest volume was recorded in 2018 at 1 921 t, which also saw the largest annual decline of 19.0%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

From 2017 to 2020, Germany and Italy were the primary sources of crispbread imports to Poland, accounting for the majority of volumes, while other markets played a less significant role.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

Poland's crispbread imports increased for the second consecutive year. In 2020, imports amounted to 6 871 K $ US, marking a robust uptick of 15.7% compared to 2019. Over the period from 2017 to 2020, imports grew by 20.2%, with a compound annual growth rate of 6.3%. The lowest value was recorded in 2018 at 5 562 K $ US, which also saw the largest annual decline of 2.7%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

From 2017 to 2020, Germany and Italy remained the main suppliers of crispbread to Poland, together accounting for 93.2% of total imports in value terms, with other countries making up the remainder.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020