Gingerbread market in Poland

Earlier Report Observations

Between 2018 and 2023, the Polish gingerbread market underwent considerable fluctuations. After an initial rise from $50.1 million to $61.9 million in 2019, it experienced a severe contraction to $45.1 million in 2020. The subsequent years saw a strong rebound, with the market reaching $61.8 million in 2021, $65.7 million in 2022, and surging to $92.9 million in 2023.

In 2024, the market volume declined slightly to $88.9 million. This decrease was largely attributable to the increase in VAT rates on food products, including confectionery, which took effect on April 1, 2024, and led to higher consumer prices. Concurrently, global factors such as rising energy and raw material costs put upward pressure on production expenses. Despite the overall contraction, the market continued to develop with the emergence of niche segments like personalized gingerbread and innovations in packaging aimed at sustainability and consumer appeal.

Production gingerbread in Poland

In value, 2017-2020, K $ US

In Poland, gingerbread production value reached 67 633 K $ US in 2020, representing a 15.6% decrease compared to the previous year. Over the 2017-2020 period, production value declined by 4.7%, with a compound annual growth rate of 1.6%. The lowest value was recorded in 2018 at 64 848 K $ US, while the highest value occurred in 2019 at 80 124 K $ US. The most significant increase was observed in 2019, with a rise of 23.6%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, t

Poland's gingerbread production increased for the second consecutive year. In 2020, the country produced 36 668 t of gingerbread, marking a robust 13.5% increase compared to 2019. Between 2017 and 2020, production grew by 33.4%, equating to an annualized rate of 10.1%. The lowest production volume was recorded in 2018 at 26 815 t, which also saw the largest decline of 2.4%. The most substantial increase occurred in 2019, with a 20.5% rise.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports gingerbread from Poland

Exports in kind, t

Gingerbread exports from Poland increased for the third consecutive year. In 2020, Poland exported 12 050 t of gingerbread, representing a 26.9% advance compared to the previous year. Between 2017 and 2020, exports grew by 42.5%, equating to an annualized rate of 12.5%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Poland's gingerbread exports in kind relied on a diverse range of partner countries. Germany accounted for 19.7% of exports in kind, Romania for 14.0%, and Czechia for 13.2%, with these three countries together representing 46.8% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

In 2020, Poland exported 36 026 K $ US worth of gingerbread, marking a sharp 50.3% advance over the previous year. Over the 2017-2020 period, exports increased by 35.4%, with a compound annual growth rate of 10.6%. The lowest value was recorded in 2019 at 23 970 K $ US, which also saw the largest decline of 12.5%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Romania, and Czechia were the leading destinations for Poland's gingerbread exports in value terms. Germany accounted for 36.3% of exports in value, Romania for 10.8%, and Czechia for 8.5%, with these three countries together representing 55.5% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports gingerbread to Poland

Imports in kind, t

The market showed signs of volatility during the observed period. Imports reached their lowest point in 2019 and peaked in 2020, with a 2.2-fold difference between these years. In 2020, Poland imported 4 034 t of gingerbread, reflecting a steep 124.4% uptick compared to 2019. The minimum volume was recorded in 2019 at 1 798 t, which also saw the largest decline of 50.8%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

From 2017 to 2020, Germany dominated Poland's gingerbread imports in kind, accounting for 81.8% of total imports. The remaining flows were distributed across multiple smaller partners.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

The market exhibited volatility over the observed period. Imports hit their lowest point in 2019 and peaked in 2020, with a 2.3-fold gap between these years. In 2020, Poland's cross-border shipments of gingerbread totaled 13 448 K $ US, equivalent to a 134.4% year-over-year gain. The minimum value was recorded in 2019 at 5 737 K $ US, which also saw the largest decline of 54.5%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

Throughout 2017 to 2020, Germany remained the primary source for Poland's gingerbread imports in value terms, accounting for 84.1% of total flows. The remaining share was distributed across various smaller markets.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020