Cosmetic powders and skin care preparations market in Finland

Earlier Report Observations

The market for cosmetic powders and skin care preparations in Finland demonstrated steady expansion from 2018 to 2024, with its total value rising from 120.5 million USD to 222 million USD. Initial growth, particularly in 2020, was supported by shifts in consumer behavior and intensified company marketing activities, which stimulated demand during a period of social change.

Market growth continued in 2022, characterized by stability and minimal residual impact from the pandemic. A notable surge of 26% in 2023, lifting the market to 207.9 million USD, was driven by significant progress in the laboratory development of skin care products, improving their individual suitability, and the effective use of organic search and SEO strategies that enhanced online visibility and consumer engagement.

In 2024, the market reached 222 million USD, fueled by the rise of key trends such as peptide creams and collagen-boosting products. The diversification of the assortment with numerous new foundations, blushes, and lip products, coupled with the faster-than-average growth of the luxury cosmetics segment, provided further momentum for market expansion.

Production cosmetic powders and skin care preparations in Finland

In value, 2017-2020, K $ US

Finland's production of cosmetic powders and skin care preparations has grown for the third year in a row. In 2020, output reached 76 426 thousand US dollars, showing a moderate increase of 6.5% compared to the previous year. From 2017 to 2020, production rose by 66.1%, with an average annual growth rate of 18.4%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports cosmetic powders and skin care preparations from Finland

Exports in kind, t

The market experienced significant fluctuations during this period. In 2019, Finland's exports of cosmetic powders and skin care preparations hit their lowest point at 26 tonnes, representing a 96.0% decline. By 2020, exports surged to 704 tonnes, marking a dramatic increase of 2,586.3% from 2019. The difference between the peak in 2020 and the trough in 2019 was 27-fold.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

Between 2017 and 2020, Russia, Sweden, and Estonia were the top three markets for Finland's exports of cosmetic powders and skin care preparations in volume terms, collectively accounting for 62.2% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, M $ US

Finland's exports of cosmetic powders and skin care preparations in value terms have increased for the third consecutive year. In 2020, exports totaled 32.2 million US dollars, reflecting a strong rise of 11.9% compared to 2019. From 2017 to 2020, exports grew by 35.3%, equivalent to an annualized rate of 10.6%.

Annual dynamics of product's exports from Finland in value, 2017-2020, M $ US

From 2017 to 2020, Sweden, Russia, and Estonia led Finland's export structure in value terms, with shares of 33.3%, 22.6%, and 8.8% respectively. Together, these three countries represented 64.7% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports cosmetic powders and skin care preparations to Finland

Imports in kind, t

Import volumes showed volatility over the observed period. In 2019, imports of cosmetic powders and skin care preparations to Finland dropped to a low of 121 tonnes, a 97.6% decrease. By 2020, imports jumped to 5 222 tonnes, a substantial increase of 4,222.3% from the previous year. The gap between the 2020 high and the 2019 low was 43-fold.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

The import structure for cosmetic powders and skin care preparations in Finland from 2017 to 2020 was diversified. France, Germany, and Sweden were the leading sources, accounting for 19.8%, 15.1%, and 13.1% of imports in volume terms respectively. Together, they made up 48.0% of total flows, with no single country dominating.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, M $ US

Finland's imports of cosmetic powders and skin care preparations in value terms have risen for the third year in a row. In 2020, imports were recorded at 107.5 million US dollars, indicating a modest improvement of 9.6% over the previous year. Between 2017 and 2020, imports increased by 33.1%, corresponding to an annualized growth rate of 10.0%.

Annual dynamics of product's imports to Finland in value, 2017-2020, M $ US

Data from 2017 to 2020 show that Finland's imports of cosmetic powders and skin care preparations in value terms were not heavily concentrated. France, Germany, and Sweden were the top sources, with shares of 19.9%, 13.1%, and 10.8% respectively. Combined, these three countries accounted for 43.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020