Cosmetic powders and skin care preparations market in Italy

Earlier Report Observations

The market for cosmetic powders and skin care preparations in Italy experienced notable volatility from 2018 to 2024. Starting at $528 million in 2018, it dipped to $493 million the following year before jumping to $721 million in 2020.

The post-pandemic period saw the market size moderate to $693 million in 2021 and $606 million in 2022. During these years, Italian cosmetics companies accelerated investments in research, sustainability, and digital tools to recover from the pandemic's impact. Consumer demand shifted towards skin care products to soothe irritation from prolonged mask wear, and major players like L'Oréal introduced smart devices and expanded through acquisitions.

The market surged again to $1,018 million in 2023, fueled by a strong focus on skin and body care segments, the rise of e-commerce, and growing consumer preference for natural, dermatologically tested formulations. By 2024, the market settled at $785 million as European regulations banning microplastics in cosmetics came into focus, driving innovation towards biodegradable alternatives and personalized product offerings.

Production cosmetic powders and skin care preparations in Italy

In value, 2017-2020, M $ US

After a two-year decline, Italy's production of cosmetic powders and skin care preparations rebounded. In 2020, output reached 1 159 million US dollars, marking a significant 18.5% increase from the previous year. However, looking at the period from 2017 to 2020, overall production fell by 18.4%, which translates to an average annual decline of 6.6%. The lowest point was in 2019, with production valued at 978 million US dollars. The sharpest drop occurred in 2018, when production decreased by 27.3%.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Exports cosmetic powders and skin care preparations from Italy

Exports in kind, t

Following a two-year upward trend, Italy's exports of cosmetic powders and skin care preparations in volume terms declined. In 2020, Italy exported 61 974 tonnes, which represents a 9.4% decrease compared to the previous year. The peak was recorded in 2019, with exports reaching 68 414 tonnes. The largest increase happened in 2018, when exports grew by 6.3%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, t

From 2017 to 2020, Italy's exports of cosmetic powders and skin care preparations in volume terms were not heavily concentrated on a few key markets. The top three destinations—France (12.1% of exports), Germany (11.1%), and the United States (10.3%)—together accounted for only 33.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, M $ US

Italy's exports of cosmetic powders and skin care preparations in value terms declined for the second year in a row. In 2020, exports amounted to 1 266 million US dollars, down 9.5% from 2019. The highest value was recorded in 2018, at 1 447 million US dollars, which also saw the largest increase of 16.6%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

Between 2017 and 2020, Italy's exports of cosmetic powders and skin care preparations in value terms were not dominated by a small number of destinations. The leading markets—the United States (12.5% of exports), France (12.4%), and Hong Kong (10.5%)—collectively made up just 35.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports cosmetic powders and skin care preparations to Italy

Imports in kind, t

Italy's imports of cosmetic powders and skin care preparations in volume terms increased for the third consecutive year. In 2020, imports totaled 5 000 tonnes, reflecting a moderate 5.3% rise from 2019. Over the 2017-2020 period, imports grew by 9.6%, with a compound annual growth rate of 3.1%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, t

From 2017 to 2020, the main sources for Italy's imports of cosmetic powders and skin care preparations in volume terms were France (43.0% of imports), Germany (15.4%), and Poland (12.4%). Together, these three countries accounted for 70.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, M $ US

Italy's imports of cosmetic powders and skin care preparations in value terms declined for the second straight year. In 2020, imports were valued at 828 million US dollars, a 9.4% drop from the previous year. Over the 2017-2020 period, imports decreased by 2.7%, averaging an annual decline of 0.9%. The peak was in 2018, with imports reaching 942 million US dollars, which also experienced the largest increase of 10.9%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Between 2017 and 2020, the primary sources for Italy's imports of cosmetic powders and skin care preparations in value terms were France (54.1% of imports), Germany (11.9%), and Spain (6.2%). These three countries together represented 72.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020