Cosmetic powders and skin care preparations market in Romania, 2026

Earlier Report Observations

From 2018 to 2020, the Romanian market for cosmetic powders and skin care preparations was shaped by rising import volumes, reflecting growing consumer interest in natural and clinically validated products. The pandemic in 2020 significantly altered consumer behavior, boosting demand for at-home skin care items and accelerating the shift toward online purchases, which supported import growth even as other cosmetic segments faced temporary challenges.

The post-pandemic recovery in 2021 and 2022 was marked by a renewed market expansion, fueled by rising interest in dermatocosmetic products, organic ingredients, and personalized formulations. While the total market value stabilized in 2022, underlying trends such as the focus on multi-benefit products, digitalization, and sustainability continued to evolve, alongside consumer adjustments to inflationary pressures.

Market growth accelerated in 2023, with the total market size reaching 246.6 million US dollars, driven by a strong increase in imports and a recovery in domestic production. The upward trend in both imports and exports continued into 2024, indicating sustained market activity and international trade flows for these cosmetic categories.

Production cosmetic powders and skin care preparations in Romania

According to Faostat, there is no production of cosmetic powders and skin care preparations in Romania.

Exports cosmetic powders and skin care preparations from Romania

Exports in kind, t

Romania's exports of cosmetic powders and skin care preparations declined for the third consecutive year. In 2019, exports reached 1,564 tonnes, but by 2020 they had fallen by 10.2% compared to the previous year. Over the period from 2017 to 2020, exports decreased by 42.8%, which translates to an average annual decline of 17.0%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, t

Between 2017 and 2020, the main buyers of Romania's cosmetic powders and skin care preparations in terms of volume were Bulgaria, accounting for 37.9% of exports, Moldova with 16.3%, and Hungary at 13.7%. Together, these three countries represented 67.8% of Romania's total exports in this category.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, M $ US

Romania's exports of cosmetic powders and skin care preparations in monetary terms declined for the second consecutive year. In 2020, exports amounted to 27.8 million US dollars, marking a 14.7% decrease year-on-year. However, looking at the broader period from 2017 to 2020, exports actually increased by 5.3%, with an average annual growth rate of 1.7%. The peak value was recorded in 2018 at 36.5 million US dollars, which also saw the largest annual increase of 38.2%.

Annual dynamics of product's exports from Romania in value, 2017-2020, M $ US

From 2017 to 2020, the primary markets for Romania's cosmetic powders and skin care preparations in value terms were Bulgaria, which accounted for 27.3% of exports, Moldova at 13.7%, and Hungary with 13.6%. Collectively, these three countries made up 54.6% of Romania's total export value in this sector.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports cosmetic powders and skin care preparations to Romania

Imports in kind, t

Romania's imports of cosmetic powders and skin care preparations in volume terms declined for the second consecutive year. In 2020, imports stood at 12,871 tonnes, reflecting a moderate decrease of 9.6% compared to the previous year. Over the four-year span from 2017 to 2020, imports fell by 20%, averaging an annual decline of 7.2%. The highest import volume was in 2018 at 18,272 tonnes, which also experienced the largest annual increase of 13.6%. In contrast, 2019 saw the most significant drop, with a 22.0% decrease.

Annual dynamics of product's imports to Romania in kind, 2017-2020, t

During the 2017-2020 period, the main suppliers of cosmetic powders and skin care preparations to Romania in terms of volume were Germany, contributing 21.1% of imports, Poland with 19.1%, and France at 13.8%. Together, these three countries accounted for 54.1% of Romania's total imports in this category.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, M $ US

Romania's imports of cosmetic powders and skin care preparations in monetary terms increased for the third consecutive year. In 2020, imports totaled 178.4 million US dollars, up by 9.2% compared to the prior year. From 2017 to 2020, imports grew by 41.2%, with an average annual increase of 12.2%.

Annual dynamics of product's imports to Romania in value, 2017-2020, M $ US

Between 2017 and 2020, Romania's imports of cosmetic powders and skin care preparations in value terms were distributed across a wide range of markets. The top suppliers were France, accounting for 23.1% of imports, Germany with 12.3%, and Poland at 10.3%. However, together these three countries represented only 45.7% of the total import value, indicating a diverse sourcing landscape.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020