Eye make up preparations market in Finland

Earlier Report Observations

The market for eye make-up preparations in Finland contracted from USD 18.3 million in 2018 to USD 16.2 million in 2020, before rebounding to USD 18.9 million in 2021.

A period of sustained growth followed, with the market reaching USD 25.1 million by 2024. This expansion was driven by evolving consumer trends, including the popularity of bold blue shades and false lashes in 2022, a shift toward simple, multifunctional products and the strong influence of social media and K-beauty in 2023. In 2024, EU regulatory adaptations limiting certain cosmetic ingredients spurred formulation innovations, while broader consumer preferences for sustainability and personalized lifestyle choices continued to support demand. Increased activity from major market players, such as Silmäasema strengthening its position through investments, further characterized this growth phase.

Production eye make up preparations in Finland

In value, 2017-2020, K $ US

Finland's production of eye makeup preparations has increased for the second consecutive year. In 2020, output reached 2 804 thousand US dollars, marking a 25.7% rise compared to 2019. Over the period from 2017 to 2020, production grew by 5.9%, which translates to an average annual increase of 1.9%. The lowest production value was recorded in 2018 at 1 386 thousand US dollars, representing a significant decline of 47.7% from the previous year. In contrast, 2019 saw the largest increase, with production surging by 61.0%.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Exports eye make up preparations from Finland

Exports in kind, K unit

The market for eye makeup preparations exports from Finland showed an unstable trend during this period. Exports peaked in 2018 at 1 622 thousand units and hit their lowest point in 2019 at 153 thousand units, resulting in a 10.6-fold fluctuation between these years. In 2020, export volume rebounded sharply to 509 thousand units, a 232.8% increase compared to 2019. The largest decline occurred in 2019, with a drop of 90.6%, while the largest increase was in 2018, with a rise of 314.3%.

Annual dynamics of product's exports from Finland in kind, 2017-2020, K unit

From 2017 to 2020, the main buyers of eye makeup preparations from Finland in terms of volume were Russia, accounting for 64.4% of exports, Sweden with 8.4%, and Estonia at 5.7%. Together, these three countries comprised 78.5% of Finland's total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Finland in kind, 2017-2020

Exports in value, K $ US

After a two-year decline, eye makeup preparations exports from Finland increased in 2020. The export value reached 2 371 thousand US dollars, showing a 9.9% improvement over the previous year. However, over the entire period from 2017 to 2020, exports decreased by 11.2%, averaging an annual decline of 3.9%. The lowest export value was recorded in 2019 at 2 158 thousand US dollars, which saw the largest decline of 15.0%.

Annual dynamics of product's exports from Finland in value, 2017-2020, K $ US

From 2017 to 2020, the leading buyers of eye makeup preparations from Finland in value terms were Sweden, with a 40.4% share of exports, Russia at 22.5%, and Estonia with 10.9%. Combined, these three countries accounted for 73.8% of Finland's total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Finland in value, 2017-2020

Imports eye make up preparations to Finland

Imports in kind, K unit

Imports of eye makeup preparations into Finland were volatile during these years. They reached a peak in 2018 at 11 863 thousand units and fell to a trough in 2019 at 1 132 thousand units, resulting in a 10.5-fold change. In 2020, imports surged to 5 946 thousand units, a steep increase of 425.0% compared to 2019. The largest decline occurred in 2019, with a drop of 90.5%.

Annual dynamics of product's imports to Finland in kind, 2017-2020, K unit

From 2017 to 2020, imports of eye makeup preparations into Finland in terms of volume were spread across multiple markets. The top sources were Sweden, with 21.1% of imports, France at 16.5%, and Denmark with 11.1%. Together, these three countries accounted for only 48.7% of total import flows, indicating a diverse supply base.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Finland in kind, 2017-2020

Imports in value, K $ US

Imports of eye makeup preparations into Finland declined for the third consecutive year. In 2020, imports stood at 15 736 thousand US dollars, reflecting a measured decrease of 7.9% compared to the previous year. Over the period from 2017 to 2020, imports fell by 19.4%, averaging an annual decline of 6.9%.

Annual dynamics of product's imports to Finland in value, 2017-2020, K $ US

From 2017 to 2020, imports of eye makeup preparations into Finland in value terms were characterized by a broad distribution across markets. The leading sources were France, with 16.9% of imports, Sweden at 14.9%, and Italy with 14.8%. Together, these three countries made up only 46.6% of total import flows, highlighting the market's diversity.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Finland in value, 2017-2020