Cosmetic powders and skin care preparations market in Croatia

Earlier Report Observations

The market for cosmetic powders and skin care preparations in Croatia showed volatility between 2018 and 2024. After reaching 57.5 million $ US in 2019, market size declined to 55.4 million $ US in 2020 and fell sharply to 46.4 million $ US in 2021. From 2022 onward, the market stabilized around 46 million $ US, with minor fluctuations.

In 2022, domestic production surged by 30% to 12.5 million $ US. This increase coincided with the launch of new personal care solutions by global companies like Avon and Kao, targeting specific consumer segments such as sensitive skin and Gen Z men. Additionally, growing consumer preference for sustainable and natural formulations encouraged manufacturers to expand their product lines, supporting production volume.

Despite the production rebound in 2022, overall market size remained flat as imports and exports both grew substantially. By 2024, the market settled at 45.7 million $ US, indicating a mature and competitive landscape where domestic production responds to global trends but does not significantly alter total market volume.

Production cosmetic powders and skin care preparations in Croatia

In value, 2017-2020, K $ US

In 2019, the output of cosmetic powders and skin care preparations in Croatia reached its peak value of 16 206 K $ US. However, in 2020, production dropped to 11 154 K $ US, marking a significant year-on-year decline of 31.2%. Over the period from 2017 to 2020, overall production decreased by 12.8%, which translates to an average annualized rate of 4.5%. The largest increase in production occurred in 2019, with a growth of 32.8%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

Exports cosmetic powders and skin care preparations from Croatia

Exports in kind, t

Exports of cosmetic powders and skin care preparations from Croatia have declined for the third consecutive year. In 2020, exports amounted to 2 491 t, representing a decrease of 7.3% compared to the previous year. From 2017 to 2020, total exports fell by 16.4%, equating to an annualized rate of 5.8%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

Between 2017 and 2020, the main destinations for Croatia's exports of cosmetic powders and skin care preparations in kind were Serbia, accounting for 25.5% of exports, Slovenia with 14.9%, and Bosnia and Herzegovina at 13.0%. Together, these three countries represented 53.4% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, M $ US

After two years of growth, cross-border shipments of cosmetic powders and skin care preparations from Croatia declined. In 2020, exports were recorded at 70.5 M $ US, a decrease of 2.8% from the previous year. The peak value was achieved in 2019 at 72.5 M $ US. Over the 2017-2020 period, exports increased by 42.1%, with a compound annual growth rate of 12.4%. The largest increase occurred in 2018, with a rise of 28.6%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, M $ US

From 2017 to 2020, the top buyers of cosmetic powders and skin care preparations from Croatia in value terms were Serbia, with 17.4% of exports, Slovenia at 16.7%, and Hungary with 16.1%. Their combined share reached 50.3% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports cosmetic powders and skin care preparations to Croatia

Imports in kind, t

In 2020, Croatia's imports of cosmetic powders and skin care preparations in kind amounted to 7 094 t, showing a modest increase of 7.1% compared to the previous year. Over the 2017-2020 period, imports grew by 9.5%, with a compound annual growth rate of 3.1%. The largest decline was recorded in 2019, with a drop of 2.4%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

Between 2017 and 2020, the country structure of Croatia's imports in kind was highly diversified. Germany led with 24.5% of imports, followed by France at 12.1%, and Hungary with 11.9%. Together, these three countries accounted for 48.6% of total import flows, while the remaining 51.4% consisted of numerous smaller markets.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, M $ US

Croatia's imports of cosmetic powders and skin care preparations have increased for the third consecutive year. In 2020, imports totaled 114.7 M $ US, reflecting a slight gain of 0.8% over the previous year. From 2017 to 2020, imports rose by 36.7%, with a compound annual growth rate of 11.0%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, M $ US

Throughout 2017-2020, the key partners for Croatia's imports of cosmetic powders and skin care preparations in value terms were Germany, with 21.1% of imports, France at 19.7%, and Hungary with 16.8%. Together, they represented 57.6% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020