Cosmetic powders and skin care preparations market in Denmark

Earlier Report Observations

The market size for cosmetic powders and skin care preparations in Denmark experienced a significant contraction from USD 147.3 million in 2018 to USD 79.9 million in 2021. This decline occurred despite a 7% global growth in the skin care category in 2021, as the Danish market saw a downturn specifically in segments for women and men. Consumer behavior was increasingly shaped by social media and influencers, while a rising sustainability trend led to the introduction of waterless formulas and refill systems.

The downward trajectory continued in 2022, with the market size falling to USD 61.6 million. While the prestige cosmetics and mass-market segments grew by 9.4% and 4.8% respectively, the overall skin care category remained at a status quo, with women's skin care falling 9% and men's skin care falling 17%. This period was marked by growing consumer interest in products for sensitive skin, acne, and health-oriented solutions, alongside trends like fermentation and freeze-dried ingredients.

A recovery began in 2023, with the market expanding to USD 63.1 million and further growing to USD 77.6 million in 2024. This rebound was driven by steady demand for cosmetics and personal care despite inflationary pressures and low consumer confidence. Consumers increasingly prioritized sustainable, organic, and ethically produced products. Growth in 2024 was supported by innovation in personalized skincare and subscription solutions based on digital consultations, with a continued focus on natural and safe ingredients.

Production cosmetic powders and skin care preparations in Denmark

In value, 2018-2021, K $ US

In Denmark, the production value of cosmetic powders and skin care preparations reached 87 163 thousand US dollars in 2021, marking a 3.3% decrease from the previous year. Looking at the period from 2018 to 2021, overall production grew by 2.5%, which translates to an average annual increase of 0.8%. The lowest production value was recorded in 2019 at 67 290 thousand US dollars, while the peak occurred in 2020 at 90 103 thousand US dollars. The most significant drop was observed in 2019 with a decline of 20.9%, whereas the largest rise took place in 2020, showing a 33.9% increase.

Annual dynamics of production in Denmark in value, 2018-2021, K $ US

Exports cosmetic powders and skin care preparations from Denmark

Exports in kind, t

Denmark's cross-border shipments of cosmetic powders and skin care preparations have risen for the second year in a row. In 2021, exports totaled 9 204 tonnes, reflecting a 21.1% increase compared to 2020. Over the span from 2018 to 2021, exports expanded by 25.2%, averaging an annual growth rate of 7.8%. The lowest export volume was recorded in 2019 at 7 346 tonnes, which also saw the smallest decline of 0.1%.

Annual dynamics of product's exports from Denmark in kind, 2018-2021, t

From 2018 to 2021, Sweden, Norway, and Finland were the core destinations for Denmark's exports of cosmetic powders and skin care preparations in volume terms. Sweden accounted for 32.4% of exports, Norway for 24.0%, and Finland for 12.9%. Together, these three countries represented 69.3% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Denmark in kind, 2018-2021

Exports in value, M $ US

Denmark's exports of cosmetic powders and skin care preparations in value terms have increased for the third consecutive year. In 2021, exports amounted to 321.1 million US dollars, up by 34.1% from the previous year. Between 2018 and 2021, export value grew by 61.2%, with a compound annual growth rate of 17.3%.

Annual dynamics of product's exports from Denmark in value, 2018-2021, M $ US

Between 2018 and 2021, the geographical distribution of Denmark's exports in value terms was highly diversified. Sweden, Norway, and the United Kingdom were the top partners, contributing 21.1%, 15.2%, and 11.3% of export value, respectively. However, their combined share was only 47.6% of total flows, with the remaining 52.4% spread across numerous smaller countries.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Denmark in value, 2018-2021

Imports cosmetic powders and skin care preparations to Denmark

Imports in kind, t

After a two-year decline, imports of cosmetic powders and skin care preparations into Denmark rebounded in 2021. Import volume reached 9 783 tonnes, showing a modest year-on-year increase of 9.8%. From 2018 to 2021, overall imports decreased by 18.7%, averaging an annual decline of 6.7%. The lowest import volume was recorded in 2020 at 8 907 tonnes, which also experienced the largest drop of 20.1%.

Annual dynamics of product's imports to Denmark in kind, 2018-2021, t

During the 2018–2021 period, Germany, France, and Sweden were the primary sources for Denmark's imports of cosmetic powders and skin care preparations in volume terms. Together, these three markets accounted for 52.5% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Denmark in kind, 2018-2021

Imports in value, M $ US

In 2021, Denmark's imports of cosmetic powders and skin care preparations in value terms amounted to 313.8 million US dollars, representing a 25.6% increase compared to 2020. Over the 2018–2021 period, import value rose by 20%, with an average annual growth rate of 6.3%. The lowest value was recorded in 2020 at 249.8 million US dollars, which saw the most significant decline of 10.7%.

Annual dynamics of product's imports to Denmark in value, 2018-2021, M $ US

From 2018 to 2021, Germany, France, and Sweden played a notable but not dominant role as suppliers of cosmetic powders and skin care preparations to Denmark in value terms. Germany contributed 20.0% of import value, France 16.9%, and Sweden 9.8%. Their combined share reached 46.7% of total imports, indicating a diversified import structure with many other partners involved.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Denmark in value, 2018-2021