Apple juice market in Southern Asia

Earlier Report Observations

The unfermented apple juice market in Southern Asia expanded significantly from 70.0 M l in 2018 to 153.8 M l in 2021. This growth was initially fueled by the entry of new players like Fresca Juices, which launched apple juice variants in various pack sizes, broadening product availability. The COVID-19 pandemic in 2020 further accelerated demand as consumers sought packaged fruit juices for perceived health and immunity benefits, sustaining the upward trend into 2021.

Market volume then contracted to 95.5 M l in 2022 and 81.5 M l in 2023. During this period, the Food Safety and Standards Authority of India (FSSAI) actively enforced existing labeling and advertising claim regulations. By 2024, FSSAI drafted amendments to food standards and prohibited '100% fruit juice' claims on reconstituted juices to ensure transparency, signaling tighter oversight that may influence future market dynamics.

Production apple juice in Southern Asia

In kind, 2017-2020, M l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in Southern Asia grew for the second year in a row. In 2020, the region produced 125.5 million liters, marking a modest 8.2% increase from the previous year. Looking at the period from 2017 to 2020, production rose by 5.6%, with an average annual growth rate of 1.8%. The lowest production volume was recorded in 2018 at 102.1 million liters, which saw the largest decline of 14.0%. In contrast, 2019 experienced the biggest increase at 13.5%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following a two-year decline, apple juice production in Southern Asia rebounded. In 2020, the output was valued at 106.1 million US dollars, representing a substantial 24.0% rise compared to 2019. Over the 2017-2020 period, however, production value fell by 29.9%, with an average annual decrease of 11.2%. The lowest value was recorded in 2019 at 85.5 million US dollars, and the largest drop occurred in 2018 at 30.0%.

Annual dynamics of production in Southern Asia in value, 2017-2020, M $ US

Exports apple juice from Southern Asia

Exports in kind, K l

Apple juice exports from Southern Asia declined for the third consecutive year. In 2020, the region exported 5 506 thousand liters, which is 42.3% lower than the previous year. From 2017 to 2020, exports decreased by 86.7%, equating to an annualized rate of 49.0%.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, K l

Between 2017 and 2020, the export partner landscape for apple juice in volume terms was diverse. Turkey accounted for 30.2% of exports, Russia for 12.3%, and Austria for 4.4%, together making up 47.0% of total flows. The remaining 53.0% was distributed among many other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, K $ US

Apple juice export values from Southern Asia fell for the third year in a row. In 2020, exports totaled 4 654 thousand US dollars, down by 33.9% compared to 2019. Over the 2017-2020 period, exports decreased by 91.2%, with an average annual decline of 55.5%.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Turkey, Russia, and Austria were the main destinations for apple juice exports from Southern Asia in value terms. Turkey accounted for 37.4% of exports, Russia for 11.6%, and Austria for 6.5%, together absorbing 55.5% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports apple juice to Southern Asia

Imports in kind, K l

Southern Asia imported 3 443 thousand liters of apple juice in 2020, showing a measured decline of 3.5% compared to the previous year. Between 2017 and 2020, imports decreased by 21.4%, equating to an annualized rate of 7.7%. The lowest volume was recorded in 2018 at 3 174 thousand liters, which saw the largest decline of 27.6%. In contrast, 2019 experienced the biggest increase at 12.4%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, K l

During 2017-2020, the leading sources for apple juice imports to Southern Asia in volume terms were China, Cyprus, and the United Arab Emirates. China accounted for 20.3% of imports, Cyprus for 18.2%, and the UAE for 17.8%, jointly making up 56.3% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, K $ US

In 2020, Southern Asia imported apple juice worth 3 662 thousand US dollars, indicating a fall of 10.7% versus the previous year. Between 2017 and 2020, imports decreased by 33.9%, equating to an annualized rate of 12.9%. The largest decline was recorded in 2018 at 27.4%, while 2019 saw the biggest increase at 2.1%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, China, the United Arab Emirates, and Cyprus were important suppliers of apple juice to Southern Asia in value terms. China accounted for 21.2% of imports, the UAE for 14.9%, and Cyprus for 8.5%, but their combined share reached only 44.6% of total import value. The remaining 55.4% was distributed among many other partners.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020