Apple juice market in Indonesia

Earlier Report Observations

The unfermented apple juice market in Indonesia experienced initial growth, with volume rising from 4.4 million liters in 2018 to 4.7 million liters in 2019. This expansion was primarily fueled by increasing consumer interest in fresh, organic juices without added sweeteners or preservatives, reflecting a broader shift towards healthy lifestyles. The entry of many new food and beverage businesses, alongside the growing use of e-commerce and social media for online sales and marketing, provided additional momentum to market demand.

Market volume dropped sharply to 3.7 million liters in 2020 before rebounding strongly to over 5.0 million liters in 2021. The subsequent period saw a stabilization in 2022, with volume at 4.9 million liters, influenced by government initiatives like the Gelar Buah Nusantara fair to promote local fruit consumption and enduring consumer preference for healthy, low-sugar, and organic options. The COVID-19 pandemic also heightened demand for health-oriented beverages during this time.

By 2023, the market volume decreased to 4.6 million liters. Throughout the period, the emergence of new distribution models, such as ghost kitchens and cloud kitchens focused on online delivery, alongside sustained trends in healthy eating, continued to shape the market's structure and consumer access.

Production apple juice in Indonesia

In kind, 2018-2021, K l

Top producers of apple juice, 2018-2021

World map of production of apple juice, 2018-2021

In 2021, Indonesia produced 3 701 thousand liters of apple juice, marking a significant 48.3% increase from the previous year. Looking at the period from 2018 to 2021, production grew by 15.9%, with an average annual growth rate of 5.0%. The lowest production level was recorded in 2020 at 2 496 thousand liters, which also saw the largest decline of 23.2%.

Annual dynamics of production in Indonesia in kind, 2018-2021, K l

Exports apple juice from Indonesia

Exports in kind, K l

The market displayed an unstable trend throughout the observed period. The minimum export volume was recorded in 2018, while the maximum reached 149 thousand liters in 2019, representing a 15-fold difference between these years. In 2021, Indonesia exported 52 thousand liters of apple juice, which is 52.6% higher than in 2020. The largest decline occurred in 2020 at 77.0%, and the most substantial increase was in 2019 with a remarkable 1 417.6% growth.

Annual dynamics of product's exports from Indonesia in kind, 2018-2021, K l

From 2018 to 2021, the primary destinations for Indonesia's apple juice exports in volume terms were the United States, accounting for 46.2% of exports, Kiribati at 9.7%, and Singapore with 9.6%. Together, these three markets represented 65.5% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Indonesia in kind, 2018-2021

Exports in value, K $ US

The market showed signs of volatility over the observed period. The lowest export value was recorded in 2018, while the highest reached 179 thousand US dollars in 2019, with an 18-fold peak-to-trough ratio. In 2021, Indonesia exported 126 thousand US dollars worth of apple juice, corresponding to a 53.0% advance compared to the previous year. The largest decline was in 2020 at 54.0%, and the largest increase occurred in 2019 with a substantial 1 734.4% growth.

Annual dynamics of product's exports from Indonesia in value, 2018-2021, K $ US

During 2018–2021, the main markets for Indonesia's apple juice exports in value terms were the United States, contributing 34.5% of exports, Kiribati at 30.7%, and Asia, not elsewhere specified, with 8.2%. This cluster accounted for a combined 73.4% of total export flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Indonesia in value, 2018-2021

Imports apple juice to Indonesia

Imports in kind, K l

In 2021, Indonesia imported 1 389 thousand liters of apple juice, up by 16.1% compared to 2020. Over the period from 2018 to 2021, imports increased by 18.6%, with an average annual growth rate of 5.9%. The maximum import volume was recorded in 2019 at 1 605 thousand liters. The largest decline occurred in 2020 at 25.5%, while the most significant increase was in 2019 with a 37.1% rise.

Annual dynamics of product's imports to Indonesia in kind, 2018-2021, K l

From 2018 to 2021, China and Austria were the dominant sources for Indonesia's apple juice imports in volume terms, jointly accounting for 87.7% of total import flows, with the remaining share distributed among other markets.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Indonesia in kind, 2018-2021

Imports in value, K $ US

In 2021, Indonesia imported apple juice worth 2 464 thousand US dollars, indicating a steep improvement of 39.8% compared to 2020. Over the period 2018-2021, imports increased by 28.2%, with an average annual growth rate of 8.6%. The minimum import value was recorded in 2020 at 1 763 thousand US dollars, which also saw the largest decline of 26.1%.

Annual dynamics of product's imports to Indonesia in value, 2018-2021, K $ US

During 2018–2021, China and Austria dominated Indonesia's apple juice imports in value terms, together accounting for 85.0% of total flows, while other destinations had smaller individual contributions.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Indonesia in value, 2018-2021