Grape juice market in Southern Asia

Earlier Report Observations

The grape juice market in Southern Asia grew to 16.2 million liters in 2019, supported by India's expanding grape sector which reported a 7.19% annual growth rate and significant production and export activities for fresh grapes, juice, and wine. This increase was reversed in 2020 as imports fell sharply and exports rose, reducing the market volume to 14.3 million liters.

Market volume continued to decline through 2021 and 2022, reaching 11.4 million liters. High inflation in grape prices in August 2021 raised production costs, contributing to lower output. Despite growing consumer interest in juice flavors and health benefits among Millennials and Gen Z, the overall volume shrank. Recovery began in 2023, with market volume rising to 11.8 million liters as India's grape production reached approximately 2.95 million metric tonnes and export volumes increased by 10% for the 2023-24 season, aided by the entry of new grape clones that diversified raw material sources.

In 2024, the market is influenced by sustained demand for non-alcoholic beverages driven by health, authenticity, and sustainability trends, along with regulatory factors such as Good Agricultural Practices protocols. Global supply chain dynamics and rising European demand for Indian grapes continue to affect export-oriented production.

Production grape juice in Southern Asia

In kind, 2017-2020, K l

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

Southern Asia's grape juice production has increased for the second consecutive year. In 2020, the region produced 15 497 K l of grape juice, marking a 5.1% gain compared to 2019. Production reached its lowest point in 2018 at 14 336 K l, which also saw the largest decline of 6.3%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, K l

In value, 2017-2020, K $ US

Southern Asia's grape juice production value has risen for the second year in a row. In 2020, the output was valued at 23 185 K $ US, reflecting a strong 23.8% increase from the previous year. Over the period from 2017 to 2020, production grew by 33.1%, with a compound annual growth rate of 10.0%. The lowest value was recorded in 2018 at 16 522 K $ US, which also experienced the largest decline of 5.2%.

Annual dynamics of production in Southern Asia in value, 2017-2020, K $ US

Exports grape juice from Southern Asia

Exports in kind, K l

After a two-year decline, Southern Asia's grape juice export volume has rebounded. In 2020, exports reached 2 349 K l, up by 48.8% compared to the previous year. Between 2017 and 2020, exports decreased by 16%, equating to an annualized rate of 5.6%. The lowest volume was recorded in 2019 at 1 579 K l, which also saw the largest decline of 41.4%.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, K l

From 2017 to 2020, the three largest markets for grape juice exports in kind were Iraq, Russia, and Turkey, which together accounted for 54.1% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, K $ US

There were noticeable fluctuations in market performance during this period. Southern Asia's grape juice exports in value terms hit their lowest point in 2019 and peaked in 2020, with a 1.8-fold difference between these years. In 2020, exports were valued at 3 515 K $ US, indicating a significant gain of 75.2% compared to 2019. The minimum value was recorded in 2019 at 2 006 K $ US, which also experienced the largest decline of 35.4%.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Russia (23.3% of exports in value terms), Iraq (22.6%), and Turkey (11.4%) were the key partners for grape juice exports, together accounting for 57.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports grape juice to Southern Asia

Imports in kind, K l

There were noticeable fluctuations in market performance during this period. Imports reached their peak in 2017 and fell to their lowest point in 2020, with a 3.9-fold change over this time. In 2020, grape juice shipments to Southern Asia from abroad totaled 1 143 K l, representing a sharp decrease of 62.6% year-over-year. The largest increase was recorded in 2019 at 3.3%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, K l

In the period from 2017 to 2020, Spain (54.3% of imports in kind), Europe, not elsewhere specified (21.0%), and Chile (2.8%) were consistently the main sources for imports in kind, together accounting for 78.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, K $ US

Foreign grape juice supplies to Southern Asia have declined for the third consecutive year. In 2020, Southern Asia imported grape juice valued at 1 143 K $ US, reflecting a decrease of 44.9% compared to 2019. Between 2017 and 2020, imports decreased by 69.7%, equating to an annualized rate of 32.8%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, K $ US

From 2017 to 2020, Spain and Europe, not elsewhere specified remained the key destinations for imports in value terms, jointly accounting for 81.9% of total flows, while other partners were much less significant individually.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020