Apple juice market in Americas

Earlier Report Observations

The apple juice market volume in the Americas fluctuated significantly between 2018 and 2021. It increased modestly to 227.2 million liters in 2019, then contracted sharply to 187.8 million liters in 2020 before surging to a peak of 270.3 million liters in 2021.

Following the 2021 high, market volume declined over the next two years, falling to 237.1 million liters in 2022 and 219.3 million liters in 2023. During this period, consumer preferences increasingly shifted towards organic, cold-pressed, and reduced-sugar apple juice variants, while apple farmers contended with production challenges linked to climate change.

In 2024, single-strength apple juice production reportedly fell by 10.5%, but a 173% surge in imports into Northern America indicated strong ongoing demand. Major market players responded with increased marketing investments, like Tree Top's NASCAR partnership, and product innovations such as organic blends and cold-pressed juices, while school nutrition programs began adopting resealable pouches of 100% apple juice.

Production apple juice in Americas

In kind, 2017-2020, M l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in the Americas has declined for the third year in a row. In 2020, the region produced 192.8 million liters of apple juice, which represents an 11.9% decrease compared to the previous year. Looking at the period from 2017 to 2020, production fell by 16.8%, with an average annual decline of 6.0%.

Annual dynamics of production in Americas in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following two years of growth, apple juice production in the Americas saw a decline. In 2020, the output was valued at 231.3 million US dollars, marking a 19.9% drop from the year before. Over the 2017-2020 period, production decreased by 3.5%, with an average annual decline of 1.2%. The highest value was recorded in 2019 at 288.8 million US dollars, while the largest increase occurred in 2018 with a 17.8% rise.

Annual dynamics of production in Americas in value, 2017-2020, M $ US

Exports apple juice from Americas

Exports in kind, M l

After two years of decline, apple juice export volumes from the Americas increased. In 2020, exports reached 108.3 million liters, showing a strong 12.1% growth compared to 2019. However, over the 2017-2020 period, exports decreased by 11.2%, with an average annual decline of 3.9%. The lowest volume was recorded in 2019 at 96.6 million liters, which also saw the largest decline of 18.0%.

Annual dynamics of product's exports from Americas in kind, 2017-2020, M l

From 2017 to 2020, Japan, South Korea, and Germany were the largest buyers of apple juice from the Americas, accounting for 8.0%, 3.5%, and 3.2% of exports in kind, respectively. Together, they represented 14.7% of total exports, indicating a diversified export structure with no single country dominating.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Americas in kind, 2017-2020

Exports in value, M $ US

In 2020, apple juice exports from the Americas totaled 130.0 million US dollars, up by 1.9% compared to the previous year. Over the 2017-2020 period, exports increased by 3%, with an average annual growth of 1.0%. The highest value was recorded in 2018 at 150.1 million US dollars, which also saw the largest increase of 18.9%. The largest decline occurred in 2019 with a 15.1% drop.

Annual dynamics of product's exports from Americas in value, 2017-2020, M $ US

Between 2017 and 2020, apple juice from the Americas was exported to a variety of markets. Even the top destinations—Japan, South Korea, and Germany—together accounted for only 19.4% of total exports in value terms, highlighting the broad distribution of trade partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Americas in value, 2017-2020

Imports apple juice to Americas

Imports in kind, M l

Following two years of decline, apple juice import volumes in the Americas increased. In 2020, imports amounted to 105.4 million liters, showing little change from the previous year. Over the 2017-2020 period, imports decreased by 47.9%, with an average annual decline of 19.5%. The lowest volume was recorded in 2019 at 105.2 million liters, while the largest decline occurred in 2018 with a 43.3% drop.

Annual dynamics of product's imports to Americas in kind, 2017-2020, M l

The import structure for apple juice in kind from 2017 to 2020 was fragmented. China, Germany, and Turkey were the top partners, accounting for 19.5%, 16.3%, and 3.0% of imports, respectively. Together, they made up 38.8% of total flows, with no single country holding a dominant share.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Americas in kind, 2017-2020

Imports in value, M $ US

Apple juice import volumes in the Americas declined for the second consecutive year. In 2020, imports were valued at 124.7 million US dollars, reflecting a significant 16.0% decrease compared to 2019. Over the 2017-2020 period, imports decreased by 16.1%, with an average annual decline of 5.7%. The highest value was recorded in 2018 at 151.0 million US dollars, which also saw the largest increase of 1.6%.

Annual dynamics of product's imports to Americas in value, 2017-2020, M $ US

From 2017 to 2020, apple juice imports in value terms were spread across a wide range of partner countries. China, Turkey, and Ukraine were the leading sources, accounting for 29.3%, 5.2%, and 4.3% of imports, respectively. Together, they represented 38.9% of total flows, underscoring the diversified nature of imports.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Americas in value, 2017-2020