Apple juice market in Romania

Earlier Report Observations

The unfermented apple juice market in Romania was valued at 8 283 thousand USD in 2018, operating under clear production and labeling rules established by a 2001 national standard. Market volume then contracted over the next two years, falling to 7 160 thousand USD in 2019 and 6 852 thousand USD in 2020.

A sharp recovery followed in 2022, with the market size jumping to 10 169 thousand USD, significantly exceeding its pre-decline level.

From 2023, the regulatory focus shifted to the European Commission's proposed revision of marketing standards, aiming to introduce clearer labeling and categories for reduced-sugar fruit juices. This was followed in 2024 by a political agreement on the new rules, alongside domestic agricultural support measures and evolving retail and e-commerce distribution channels that began influencing the market landscape.

Production apple juice in Romania

In value, 2017-2020, K $ US

In 2020, Romania's apple juice production value remained unchanged from 2019 at 7 130 K $ US. Over the 2017-2020 period, production increased by 12.5%, with a compound annual growth rate of 4.0%. The highest value was recorded in 2018 at 9 356 K $ US, which represented a 47.6% increase from the previous year. In contrast, 2019 saw the largest decline of 24.1%.

Annual dynamics of production in Romania in value, 2017-2020, K $ US

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Romania's apple juice production volume declined for the second consecutive year. In 2020, the country produced 7 982 K l, marking a 7.9% decrease compared to 2019. Over the 2017-2020 period, production increased by 13.8%, equivalent to an annualized growth rate of 4.4%. The peak volume was recorded in 2018 at 9 088 K l, which represented a 29.5% increase from the previous year.

Annual dynamics of production in Romania in kind, 2017-2020, K l

Exports apple juice from Romania

Exports in kind, K l

The data reveals irregular changes, indicating a volatile market environment. Romania exported 5 058 K l of apple juice in 2020, showing a slight 1.0% decrease compared to 2019. The maximum volume was recorded in 2019 at 5 111 K l, while the lowest point occurred in 2017, creating a 2.3-fold gap between these years. The largest increase was recorded in 2018 at 113.9%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K l

From 2017 to 2020, Hungary (32.3% of exports in kind), Bulgaria (30.4% of exports in kind), and Austria (27.5% of exports in kind) consistently held the leading positions in Romania's export structure, jointly accounting for 90.3% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, K $ US

Volatility characterized the market behavior during these years. Romania exported 4 382 K $ US of apple juice in 2020, indicating a modest 3.0% decline compared to 2019. The maximum value was recorded in 2018 at 6 170 K $ US, which represented a substantial 196.2% increase from the previous year. In contrast, 2019 saw the largest decline of 26.8%. The lowest point occurred in 2017, creating a threefold gap between the peak and trough.

Annual dynamics of product's exports from Romania in value, 2017-2020, K $ US

Throughout 2017-2020, the three largest markets—Hungary, Austria, and Bulgaria—remained central to Romania's exports in value terms, together accounting for 89.0% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports apple juice to Romania

Imports in kind, K l

After a two-year advance, Romania's apple juice import volume declined. In 2020, the country imported 5 639 K l, showing a significant 16.0% decrease compared to 2019. Over the 2017-2020 period, imports decreased by 6.9%, equating to an annualized decline rate of 2.4%. The maximum volume was recorded in 2019 at 5 639 K l, which represented a 5.5% increase from the previous year.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K l

From 2017 to 2020, Poland (27.7% of imports in kind), Germany (24.6% of imports in kind), and Hungary (16.2% of imports in kind) were the main suppliers of apple juice to Romania, together comprising 68.6% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, K $ US

Romania's apple juice imports declined for the second consecutive year. In 2020, import volume amounted to 4 104 K $ US, representing a 10.3% decrease versus the previous year. The maximum value was recorded in 2018 at 5 097 K $ US, which represented a 25.7% increase from the previous year.

Annual dynamics of product's imports to Romania in value, 2017-2020, K $ US

From 2017 to 2020, Germany (31.4% of imports in value terms), Poland (19.4% of imports in value terms), and Hungary (13.0% of imports in value terms) consistently remained the main sources for imports in value terms, together accounting for 63.7% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020