Apple juice market in Northern Europe

Earlier Report Observations

The apple juice market in Northern Europe showed significant volume fluctuations between 2018 and 2023. It started at 596.4 million liters in 2018, then declined to 534.5 million liters in 2019 and fell sharply to 380.8 million liters in 2020. The market stabilized in 2021 at 384.8 million liters before recovering to 448.9 million liters in 2022, then contracted again to 424.5 million liters in 2023.

Product innovation and evolving consumer preferences were key influences. In 2018, the launch of Coca‑Cola's Minute Maid Apple Sparkle sparkling juice and a growing consumer focus on health‑oriented beverages contributed to the market's initial high volume. Later, the market's value grew to $481.2 million in 2023 despite the lower volume, driven by the expansion of premium segments like organic and fortified juices from major brands and increased industry investment in sustainable packaging, which appealed to health‑conscious and eco‑aware consumers.

Production apple juice in Northern Europe

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in Northern Europe has declined for the second year in a row. In 2020, production reached 124 496 thousand liters, representing a significant year-over-year decrease of 57.3%. Looking at the period from 2017 to 2020, production fell by 56.5%, which translates to an annualized decline rate of 24.2%. The peak production level was recorded in 2018 at 325 909 thousand liters, with the largest annual increase of 13.9% also occurring that year.

Annual dynamics of production in Northern Europe in kind, 2017-2020, K l

In value, 2017-2020, M $ US

The value of apple juice production in Northern Europe has decreased for the second consecutive year. In 2020, production was valued at 140.6 million US dollars, marking a sharp decline of 57.2% compared to 2019. From 2017 to 2020, production value dropped by 53.6%, equating to an annualized decrease of 22.6%. The highest value was recorded in 2018 at 359.4 million US dollars, with the largest annual increase of 18.6% also occurring that year.

Annual dynamics of production in Northern Europe in value, 2017-2020, M $ US

Exports apple juice from Northern Europe

Exports in kind, M l

Apple juice exports from Northern Europe have increased for the second consecutive year. In 2020, exports amounted to 39.6 million liters, showing only a marginal change compared to 2019. Between 2017 and 2020, exports decreased by 20.4%, which represents an annualized decline of 7.3%. The lowest export volume was recorded in 2018 at 38.8 million liters, with the largest annual decrease of 22.2% occurring that year. The largest annual increase of 2.2% was recorded in 2019.

Annual dynamics of product's exports from Northern Europe in kind, 2017-2020, M l

Analysis of export volumes from 2017 to 2020 reveals a broad distribution across numerous markets. Germany accounted for 4.8% of exports, Norway for 3.7%, and Austria for 2.7%. Together, these three countries represented just 11.1% of total export flows, while the remaining 88.9% went to other trading partners.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Europe in kind, 2017-2020

Exports in value, M $ US

Apple juice exports from Northern Europe have increased for the second consecutive year. In 2020, Northern Europe exported 44.8 million US dollars worth of apple juice, remaining nearly unchanged from the previous year. Between 2017 and 2020, export value decreased by 15.1%, representing an annualized decline of 5.3%. The lowest value was recorded in 2018 at 42.7 million US dollars, with the largest annual decrease of 19.0% occurring that year. The largest annual increase of 4.5% was recorded in 2019.

Annual dynamics of product's exports from Northern Europe in value, 2017-2020, M $ US

From 2017 to 2020, apple juice from Northern Europe was traded with numerous countries. Even the three largest destinations—Germany, Norway, and Austria—together accounted for only 16.3% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Europe in value, 2017-2020

Imports apple juice to Northern Europe

Imports in kind, M l

In 2020, apple juice imports to Northern Europe reached 296.0 million liters, showing a year-over-year increase of 4.6%. Between 2017 and 2020, imports grew by 12%, representing an annualized growth rate of 3.9%. The peak import volume was recorded in 2018 at 309.3 million liters, with the largest annual increase of 17.1% occurring that year. The largest annual decrease of 8.6% was recorded in 2019.

Annual dynamics of product's imports to Northern Europe in kind, 2017-2020, M l

From 2017 to 2020, Poland, Germany, and Austria were the largest contributors to import volumes. Poland accounted for 27.3% of imports, Germany for 24.8%, and Austria for 6.8%. Together, these three countries represented 58.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Europe in kind, 2017-2020

Imports in value, M $ US

In 2020, apple juice imports to Northern Europe amounted to 285.1 million US dollars, marking a substantial increase of 20.1% compared to the previous year. Over the period from 2017 to 2020, import value grew by 20.4%, representing an annualized growth rate of 6.4%. The highest value was recorded in 2018 at 306.7 million US dollars, with the largest annual increase of 29.5% occurring that year. The largest annual decrease of 22.6% was recorded in 2019.

Annual dynamics of product's imports to Northern Europe in value, 2017-2020, M $ US

Throughout 2017 to 2020, Poland, Germany, and Austria remained the main sources for apple juice imports to Northern Europe in value terms. Poland accounted for 25.4% of import value, Germany for 20.0%, and Austria for 9.6%. Together, these three countries represented 55.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Europe in value, 2017-2020