Apple juice market in Norway

Earlier Report Observations

The volume of the unfermented apple juice market in Norway contracted significantly from 2018 to 2024. Starting at 38 727 thousand liters in 2018, it fell to 34 823 thousand liters in 2019 and fluctuated between 35 929 and 30 373 thousand liters through 2023. The most pronounced drop occurred in 2024, when physical volume plummeted to 24 610 thousand liters.

In value terms, the market exhibited a different pattern. After declining from 38 876 thousand US dollars in 2018 to 31 280 thousand in 2020, it recovered to 33 234 thousand in 2021 before falling again to 27 026 thousand in 2022. A rebound to 31 181 thousand in 2023 was followed by a slight decrease to 30 477 thousand in 2024. This relative stability in value compared to the steep volume decline suggests shifts in product mix or pricing.

The Norwegian market has long been served by established local producers like Røra Fabrikker AS, which offers organic apple juice, and the Sunniva® brand with a history dating to 1968. Consumer preferences in the segment consistently emphasize a taste profile close to fresh apples, with a balance of acidity and sweetness.

Production apple juice in Norway

In value, 2018-2021, K $ US

After two consecutive years of decline, Norway's apple juice production rebounded in 2021. The output value reached 19 702 thousand US dollars, marking a modest 8.4% increase compared to 2020. Looking at the broader period from 2018 to 2021, production decreased by 8.3%, which translates to an average annual decline of 2.8%. The lowest value was recorded in 2020 at 18 180 thousand US dollars, which also saw the largest decline of 12.3%.

Annual dynamics of production in Norway in value, 2018-2021, K $ US

In kind, 2018-2021, K l

From 2018 to 2021, Norway ranked 25th globally in terms of apple juice production volume.

Top producers of apple juice, 2018-2021

World map of production of apple juice, 2018-2021

In 2021, Norway produced 23 102 thousand liters of apple juice, representing a significant year-on-year decline of 15.0%. Over the period from 2018 to 2021, production decreased by 22.1%, averaging an 8.0% annualized decline. The largest increase occurred in 2020, with a rise of 4.2%.

Annual dynamics of production in Norway in kind, 2018-2021, K l

Exports apple juice from Norway

Exports in kind, K l

The data shows irregular changes, indicating a volatile market environment. Exports reached their lowest point in 2020 and peaked in 2018, with a 4.1-fold difference between these years. In 2021, Norway exported 76 thousand liters of apple juice, which represents a 35.5% increase compared to the previous year. The minimum value was recorded in 2020 at 56 thousand liters, which also saw the largest decline of 73.2%.

Annual dynamics of product's exports from Norway in kind, 2018-2021, K l

Between 2018 and 2021, Sweden and the United Kingdom remained the primary markets for Norway's apple juice exports in volume terms, jointly accounting for 81.0% of total flows, while other partners made up the remainder.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Norway in kind, 2018-2021

Exports in value, K $ US

The data reveals irregular changes, pointing to a volatile market environment. Export values peaked in 2019 and dropped to their lowest point in 2020, with a top-to-bottom ratio of 5.1 times. In 2021, Norway's apple juice exports totaled 180 thousand US dollars, representing a 51.9% improvement from the previous year. The minimum value was recorded in 2020 at 119 thousand US dollars, while the maximum was in 2019 at 611 thousand US dollars. The largest decline occurred in 2020, with a drop of 80.6%.

Annual dynamics of product's exports from Norway in value, 2018-2021, K $ US

From 2018 to 2021, Sweden and the United Kingdom consistently accounted for 89.6% of Norway's total apple juice exports in value terms, indicating a high degree of market concentration alongside a long tail of smaller markets.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Norway in value, 2018-2021

Imports apple juice to Norway

Imports in kind, K l

After two years of decline, Norway's apple juice imports increased in 2021. The volume reached 8 901 thousand liters, up by 1.1% from the previous year. Over the period from 2018 to 2021, imports decreased by 4.2%, averaging a 1.4% annualized decline. The lowest value was recorded in 2020 at 8 808 thousand liters, while the largest decline occurred in 2019, with a drop of 3.7%.

Annual dynamics of product's imports to Norway in kind, 2018-2021, K l

Throughout 2018 to 2021, Poland (40.0% of imports in volume terms), Italy (27.9%), and Germany (10.9%) formed the core of Norway's apple juice imports, together accounting for 78.8% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Norway in kind, 2018-2021

Imports in value, K $ US

Norway's apple juice imports increased for the second consecutive year in 2021. The value was recorded at 13 712 thousand US dollars, reflecting a modest 3.7% rise compared to the previous year. From 2018 to 2021, imports decreased by 23.8%, averaging an 8.6% annualized decline. The lowest value was in 2019 at 11 167 thousand US dollars, which also saw the largest decline of 37.9%. The largest increase occurred in 2020, with a gain of 18.4%.

Annual dynamics of product's imports to Norway in value, 2018-2021, K $ US

From 2018 to 2021, Poland (41.4% of imports in value terms), Italy (29.6%), and Germany (11.5%) played the leading roles in Norway's apple juice imports by value, jointly accounting for 82.5% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Norway in value, 2018-2021