Apple juice market in Kazakhstan

Earlier Report Observations

The Kazakh apple juice market expanded from 12.8 million liters in 2018 to a peak of 21.7 million liters in 2021. This growth was initially fueled by a 56% increase in advertising expenditure for juices in 2018, which boosted consumer interest. Subsequent years saw demand supported by shifting geopolitical conditions, which opened export opportunities to Russia, and by the COVID-19 pandemic in 2020, which increased preference for packaged beverages. Economic recovery in 2021, signaled by a 22% rise in taxi turnover, further sustained consumer spending on juices.

Market volume then contracted to 15.3 million liters by 2023. This decline coincided with a reduction in apple cultivation areas, particularly in the key Turkistan region, limiting raw material supply for domestic production. Despite the smaller domestic market, exports of apple juice from Kazakhstan rose significantly, reaching 2.3 million liters in 2023, as producers capitalized on sustained export opportunities created by regional trade patterns.

Throughout the period, the market's structure evolved. Major local players like Pure Pack and Raimbek actively expanded their production and product ranges. Furthermore, the development of intensive apple orchards in regions like Kyzylorda aimed to improve the long-term feedstock base. In 2024, new labeling and packaging requirements were introduced, aiming to enhance product transparency and quality.

Production apple juice in Kazakhstan

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Kazakhstan's apple juice production has grown for the third year in a row. In 2020, the country produced 1 176 thousand liters, marking a solid 17.9% increase from the previous year. Looking at the period from 2017 to 2020, production rose by 37%, with an average annual growth rate of 11.1%.

Annual dynamics of production in Kazakhstan in kind, 2017-2020, K l

Exports apple juice from Kazakhstan

Exports in kind, K l

The data shows irregular changes, pointing to a volatile market environment. From 2018 to 2020, exports fluctuated significantly, with a peak-to-trough amplitude of 3.6 times. In 2020, Kazakhstan shipped 253 thousand liters of apple juice abroad, a steep 69.2% drop compared to 2019. The highest volume was recorded in 2018 at 902 thousand liters, which also saw the largest increase of 132.8%.

Annual dynamics of product's exports from Kazakhstan in kind, 2017-2020, K l

Between 2017 and 2020, Russia and Kyrgyzstan accounted for most of Kazakhstan's apple juice exports in volume, while other markets individually played a smaller role.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Kazakhstan in kind, 2017-2020

Exports in value, K $ US

The market displayed volatility during the observed period. Exports changed by a factor of 2.5 from the peak in 2018 to the trough in 2020. In 2020, Kazakhstan exported 167 thousand US dollars worth of apple juice, a sharp 58.6% decrease from the previous year. The maximum value was 417 thousand US dollars in 2018, which also experienced the largest increase of 75.5%.

Annual dynamics of product's exports from Kazakhstan in value, 2017-2020, K $ US

From 2017 to 2020, Russia and Kyrgyzstan clearly dominated Kazakhstan's export partner structure in value terms, with other countries collectively making up the remainder.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Kazakhstan in value, 2017-2020

Imports apple juice to Kazakhstan

Imports in kind, K l

Foreign apple juice supplies to Kazakhstan increased for the second consecutive year. In 2020, imports reached 19 237 thousand liters, up 9.3% from the prior year. Over the 2017-2020 period, imports grew by 39.2%, with an average annual growth rate of 11.7%. The lowest volume was 12 731 thousand liters in 2018, which saw the largest decline of 7.9%. The largest increase occurred in 2019 at 38.2%.

Annual dynamics of product's imports to Kazakhstan in kind, 2017-2020, K l

From 2017 to 2020, Russia played the leading role in Kazakhstan's apple juice imports by volume, holding a 72.9% share of total flows, while other markets together accounted for the rest.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Kazakhstan in kind, 2017-2020

Imports in value, K $ US

In 2020, Kazakhstan imported 12 925 thousand US dollars worth of apple juice, reflecting an 11.1% drop from the previous year. Over the 2017-2020 period, imports increased by 13.7%, with an average annual growth rate of 4.4%. The minimum value was 10 705 thousand US dollars in 2018, while the maximum was 14 539 thousand US dollars in 2019, which also recorded the largest increase of 35.8%.

Annual dynamics of product's imports to Kazakhstan in value, 2017-2020, K $ US

Between 2017 and 2020, Russia and China led the list of markets for Kazakhstan's apple juice imports in value terms, together accounting for 80.8% of total flows, with other partners playing a supplementary role.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Kazakhstan in value, 2017-2020