Fruit and vegetable juices market in Northern Europe

Earlier Report Observations

Between 2018 and 2020, the fruit and vegetable juice market in Northern Europe was shaped by a rising consumer focus on health, driving demand for organic, sugar-free, and cold-pressed options. The COVID-19 pandemic in 2020 intensified this trend as consumers sought immunity-boosting products, contributing to a market volume of 1 641 million liters that year despite global supply chain disruptions. This period also saw the accelerated shift to online retail channels.

From 2021, innovation became a key driver, supported by EU regulatory changes approving certain plant-based additives for juices. Major companies, including PepsiCo, launched new organic and fortified juice lines in response to growing demand for functional beverages with added vitamins and sustainable packaging. These developments fueled a premiumization trend, elevating the market's value to 2 130 million US dollars by 2023 even as physical volume contracted to 1 394 million liters.

By 2023, domestic production had recovered to 323 million liters, surpassing pre-pandemic levels, while imports continued to fall. The market's evolution reflected sustained consumer preference for healthier, value-added products and the ongoing influence of earlier regulatory and corporate initiatives.

Production fruit and vegetable juices in Northern Europe

In kind, 2017-2020, M l

Top producers of fruit and vegetable juices, 2017-2020

World map of production of fruit and vegetable juices, 2017-2020

After two years of growth, fruit and vegetable juice production in Northern Europe declined. In 2020, production reached 228.0 million liters, marking a sharp 27.7% drop compared to 2019. Over the 2017-2020 period, production decreased by 14.2%, with a compound annual growth rate of 5.0%. The highest production level was recorded in 2019 at 315.4 million liters, while the largest increase occurred in 2018 with a 16.9% rise.

Annual dynamics of production in Northern Europe in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Following two years of gains, fruit and vegetable juice production in Northern Europe saw a decline. In 2020, the output was valued at 348.4 million US dollars, showing a dramatic 40.3% decrease year-over-year. From 2017 to 2020, production fell by 12.7%, with a compound annual growth rate of 4.4%. The peak value was recorded in 2019 at 583.5 million US dollars, and the largest increase happened in 2018 with a 21.1% rise.

Annual dynamics of production in Northern Europe in value, 2017-2020, M $ US

Exports fruit and vegetable juices from Northern Europe

Exports in kind, M l

After a two-year decline, Northern Europe's fruit and vegetable juice export volume increased. In 2020, exports totaled 233 million liters, representing a 17.1% gain from 2019. Over the 2017-2020 period, exports decreased by 11.4%, with a compound annual growth rate of 4.0%. The lowest export volume was recorded in 2019 at 199 million liters, which also saw the largest decline of 17.8%.

Annual dynamics of product's exports from Northern Europe in kind, 2017-2020, M l

From 2017 to 2020, France, Germany, and the Netherlands played notable but not dominant roles as buyers of fruit and vegetable juices from Northern Europe. France accounted for 5.3% of exports in kind, Germany for 4.8%, and the Netherlands for 3.4%. Together, their combined share reached only 13.5% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern Europe in kind, 2017-2020

Exports in value, M $ US

Northern Europe's fruit and vegetable juice export value declined for the third consecutive year. In 2020, exports totaled 356 million US dollars, down by 3.2% year-over-year. Over the 2017-2020 period, exports decreased by 9.9%, with a compound annual growth rate of 3.4%.

Annual dynamics of product's exports from Northern Europe in value, 2017-2020, M $ US

During 2017-2020, fruit and vegetable juices from Northern Europe were supplied to many different markets. Even the largest destinations—Germany, France, and the Netherlands—together represented only 19.6% of total exports in value terms.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern Europe in value, 2017-2020

Imports fruit and vegetable juices to Northern Europe

Imports in kind, M l

After two years of decline, Northern Europe's fruit and vegetable juice import volume increased. In 2020, imports reached 1 603 million liters, marking a modest 4.0% gain from 2019. Between 2017 and 2020, imports decreased by 29%, equating to a 10.8% annualized rate. The lowest import volume was recorded in 2019 at 1 541 million liters, while the largest decline occurred in 2018 with a 30.2% drop.

Annual dynamics of product's imports to Northern Europe in kind, 2017-2020, M l

From 2017 to 2020, Belgium, Germany, and the Netherlands were the main sources for fruit and vegetable juice imports to Northern Europe. Belgium accounted for 29.0% of imports in kind, Germany for 15.9%, and the Netherlands for 12.2%. Together, they represented 57.0% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern Europe in kind, 2017-2020

Imports in value, M $ US

In 2020, fruit and vegetable juice deliveries to Northern Europe reached 1 784 million US dollars, equivalent to a controlled 3.3% gain compared to 2019. The lowest value was recorded in 2019 at 1 726 million US dollars, while the highest was in 2018 at 1 920 million US dollars. The largest decline occurred in 2019 with a 10.1% drop, and the largest increase was in 2018 with an 8.3% rise.

Annual dynamics of product's imports to Northern Europe in value, 2017-2020, M $ US

From 2017 to 2020, fruit and vegetable juices were traded with many countries for import to Northern Europe. Even the largest destinations—Germany, the Netherlands, and Belgium—together represented only 48.2% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern Europe in value, 2017-2020