Apple juice market in Germany

Earlier Report Observations

The German apple juice market experienced a substantial contraction in physical volume between 2018 and 2024, with total consumption falling from 823 million liters to 610 million liters. The decline included a temporary uptick in 2020, but the overall trend was downward across the seven-year span.

In value terms, the market showed a different trajectory, recovering to $680 million by 2024 after a low point in 2022. This recovery was supported by evolving consumer preferences, notably a growing demand for organic, cold-pressed juices and products enhanced with functional ingredients like vitamins and probiotics, which command higher prices.

Production apple juice in Germany

In value, 2017-2020, M $ US

Germany's apple juice production value reached 486.7 million US dollars in 2020, marking a moderate year-on-year increase of 5.0%. Over the 2017-2020 period, production value declined by 13.3%, with a compound annual growth rate of -4.6%. The lowest value was recorded in 2019 at 463.5 million US dollars, while the highest value occurred in 2018 at 604.5 million US dollars. The most significant decrease took place in 2019 with a 23.3% drop, whereas the largest increase was observed in 2018 with a 7.7% rise.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

In kind, 2017-2020, M l

Germany held the second position globally in apple juice production from 2017 to 2020.

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Following a two-year decline, Germany's apple juice production saw an upturn. In 2020, the country produced 708.6 million liters of apple juice, reflecting a slight year-on-year increase of 0.6%. Between 2017 and 2020, production decreased by 10.2%, which translates to an annualized rate of -3.5%. The lowest production volume was recorded in 2019 at 704.5 million liters, with the most substantial decline occurring that same year at 8.9%.

Annual dynamics of production in Germany in kind, 2017-2020, M l

Exports apple juice from Germany

Exports in kind, M l

Germany's apple juice exports declined for the third consecutive year. In 2020, the country exported 269.3 million liters of apple juice, representing a 2.9% decrease compared to the previous year. From 2017 to 2020, exports fell by 15.2%, equating to an annualized rate of -5.3%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, M l

From 2017 to 2020, the three largest markets for Germany's apple juice exports in volume terms were France, the Netherlands, and the United Kingdom. Together, these countries accounted for 62.5% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's apple juice export value stood at 175.2 million US dollars in 2020, showing a 2.0% increase relative to the prior year. Over the 2017-2020 period, export value decreased by 9.8%, with a compound annual growth rate of -3.4%. The lowest value was recorded in 2019 at 171.8 million US dollars, while the highest value occurred in 2018 at 228.0 million US dollars. The most significant decline took place in 2019 with a 24.7% drop, whereas the largest increase was observed in 2018 with a 17.4% rise.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

Throughout 2017-2020, France, the Netherlands, and the United Kingdom remained the key partners for Germany's apple juice exports in value terms. France accounted for 23.3% of export value, the Netherlands for 16.7%, and the United Kingdom for 14.4%. Collectively, these three markets represented 54.3% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports apple juice to Germany

Imports in kind, M l

Germany's apple juice import volume totaled 300.2 million liters in 2020, up by 4.8% compared to the previous year. Between 2017 and 2020, imports increased by 3.7%, equating to an annualized rate of 1.2%. The lowest volume was recorded in 2019 at 286.4 million liters, while the highest volume occurred in 2018 at 327.8 million liters. The most significant decrease took place in 2019 with a 12.6% drop, whereas the largest increase was observed in 2018 with a 13.2% rise.

Annual dynamics of product's imports to Germany in kind, 2017-2020, M l

From 2017 to 2020, Poland, Austria, and Italy were the largest suppliers of apple juice to Germany in volume terms. Poland accounted for 51.4% of imports, Austria for 16.9%, and Italy for 10.6%. Together, these three countries formed 78.9% of total import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's apple juice import value was recorded at 275.0 million US dollars in 2020, up by 19.0% from 2019. The lowest value was recorded in 2019 at 231.0 million US dollars, while the highest value occurred in 2018 at 367.8 million US dollars. The most significant decline took place in 2019 with a 37.2% drop, whereas the largest increase was observed in 2018 with a 35.5% rise.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

Throughout 2017-2020, Poland, Austria, and Italy remained the main sources for Germany's apple juice imports in value terms. Poland accounted for 48.5% of import value, Austria for 16.3%, and Italy for 9.2%. Jointly, these three markets took 74.1% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020