Apple juice market in Brazil

Earlier Report Observations

The Brazilian apple juice market expanded significantly in 2019, with volume reaching 41.7 million liters, up from 28 million liters in 2018. This growth was primarily driven by the completion of Embrapa's project for a non-dairy probiotic beverage based on whole apple juice, which introduced a new product category with extended shelf life and created fresh demand.

Market volume then contracted to 35.6 million liters in 2020, a period marked by new labeling regulations such as Anvisa Resolution RDC No. 429/2020. Partial recovery followed in 2021, reaching 36.5 million liters, aided by industry strategies to use concentrated apple juice for more cost-effective formulations. However, volume fell again to 32.9 million liters in 2022 as geopolitical factors sharply reduced exports to Russia and domestic apple prices faced pressure from higher supply.

A strong rebound occurred in 2023, with market volume rising to 41.2 million liters. This increase took place alongside a noted shift in consumer preference toward sweeter apple varieties and industry anticipation of smaller fruit volumes for processing, though strategic use of concentrates helped maintain output.

Production apple juice in Brazil

In kind, 2018-2021, K l

Brazil was one of the world's leading producers of apple juice from 2018 to 2021, ranking 17th globally by production volume during this period.

Top producers of apple juice, 2018-2021

World map of production of apple juice, 2018-2021

In 2021, Brazil produced 58 856 K l of apple juice, marking a strong increase of 21.3% compared to 2020. Over the 2018-2021 period, production grew by 7.8%, with an average annual growth rate of 2.5%. The lowest production level was recorded in 2020 at 48 528 K l, which saw the largest decline of 12.9%.

Annual dynamics of production in Brazil in kind, 2018-2021, K l

In value, 2018-2021, K $ US

In 2021, Brazil's apple juice output was valued at 65 793 K $ US, showing a significant gain of 23.8% from the previous year. Between 2018 and 2021, production value increased by 13.4%, equivalent to an annualized rate of 4.3%. The minimum value occurred in 2020 at 53 123 K $ US, with the largest decline of 16.7% that year.

Annual dynamics of production in Brazil in value, 2018-2021, K $ US

Exports apple juice from Brazil

Exports in kind, K l

The export market for apple juice from Brazil showed volatility from 2018 to 2021. Exports reached their lowest point in 2020 at 13 066 K l and peaked in 2018, with a 2.1-fold difference between these years. In 2021, exported volumes amounted to 22 490 K l, representing a steep increase of 72.1% compared to 2020. The largest decline was recorded in 2019 at 47.4%.

Annual dynamics of product's exports from Brazil in kind, 2018-2021, K l

From 2018 to 2021, the United States and Japan dominated Brazil's apple juice exports in volume, jointly accounting for 84.0% of total flows, while other countries held much smaller shares.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Brazil in kind, 2018-2021

Exports in value, K $ US

Brazil's apple juice export market exhibited volatility during these years. Export values fluctuated, with a 2-fold difference between the high in 2018 and the low in 2020. In 2021, exports amounted to 25 140 K $ US, corresponding to a sharp rise of 75.8% from 2020. The minimum value was recorded in 2020 at 14 303 K $ US, and the largest decline occurred in 2019 at 43.4%.

Annual dynamics of product's exports from Brazil in value, 2018-2021, K $ US

Throughout 2018-2021, the United States and Japan concentrated most of Brazil's apple juice exports in value terms, while other markets were individually less significant.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Brazil in value, 2018-2021

Imports apple juice to Brazil

Imports in kind, K l

Brazil's apple juice imports declined for the third consecutive year in 2021, amounting to 106 K l, which represents a substantial year-over-year decrease of 20.5%. Over the 2018-2021 period, imports fell by 64.1%, with a compound annual growth rate of -28.9%.

Annual dynamics of product's imports to Brazil in kind, 2018-2021, K l

From 2018 to 2021, Austria, Turkey, and South Africa were consistently the main sources for Brazil's apple juice imports in volume. Austria accounted for 59.0% of imports, Turkey for 20.6%, and South Africa for 7.2%, together making up 86.8% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Brazil in kind, 2018-2021

Imports in value, K $ US

Brazil's apple juice import value declined for the third consecutive year in 2021, totaling 93 K $ US, which amounted to a contraction of 21.2% compared to 2020. Between 2018 and 2021, imports decreased by 71.7%, equating to an annualized rate of -34.4%.

Annual dynamics of product's imports to Brazil in value, 2018-2021, K $ US

Throughout 2018-2021, Austria, Turkey, and South Africa formed the core group for Brazil's apple juice imports in value terms. Austria held 48.1% of imports, Turkey 28.8%, and South Africa 8.7%, collectively representing 85.6% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Brazil in value, 2018-2021