Apple juice market in ASEAN

Earlier Report Observations

The ASEAN apple juice market, measured in value, expanded rapidly from $42 million in 2018 to $88 million in 2020, a doubling over two years. Growth was particularly strong in 2019 when the market jumped by 64% to $69 million. After reaching its peak in 2020, the market size stabilized between $84 million and $86 million from 2021 to 2023, with minor annual fluctuations of less than 5%.

In 2024, available trade data indicates a shift with imports declining to $32.6 million from $33.8 million the previous year, while exports rose to $7.2 million from $5.9 million. This movement occurred alongside specific regional developments, including a reduction in Vietnam's value-added tax from 10% to 8% from July 2023 through 2024, which supported local beverage production. Rising input costs for sugar, packaging, and energy pressured supply chains, while health-conscious consumer trends toward natural, low-sugar options continued to drive demand. The market also saw increased competition from new entrants and expansion plans by major players like PepsiCo in Vietnam.

Production apple juice in ASEAN

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

ASEAN's apple juice production grew for the second year in a row. In 2020, the region produced 51 446 thousand liters, marking a solid 21.7% increase from the previous year. Looking at the period from 2017 to 2020, production rose by 18.4%, which translates to an annualized growth rate of 5.8%. The lowest production level was recorded in 2018 at 39 499 thousand liters, with the largest decline of 9.1% occurring that same year.

Annual dynamics of production in ASEAN in kind, 2017-2020, K l

Exports apple juice from ASEAN

Exports in kind, K l

Market performance showed noticeable fluctuations during this period. The minimum export volume was recorded in 2019 at 2 754 thousand liters, while the maximum occurred in 2017, resulting in a 12.1-fold difference between these years. In 2020, ASEAN's apple juice exports reached 18 101 thousand liters, which represents a dramatic increase of 557.2% compared to the previous year. The largest decline of 90.0% was recorded in 2019.

Annual dynamics of product's exports from ASEAN in kind, 2017-2020, K l

From 2017 to 2020, ASEAN's apple juice was exported to a diverse range of markets. Even the top three destinations—the United States, Australia, and Canada—collectively accounted for only 44.8% of total exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from ASEAN in kind, 2017-2020

Exports in value, K $ US

The data reveals irregular changes, pointing to a volatile market environment. Exports in value terms bottomed in 2019 at 3 034 thousand US dollars and peaked in 2017, with a 12.6-fold difference between these years. In 2020, apple juice deliveries from ASEAN reached 6 448 thousand US dollars, up by 112.5% compared to the previous year. The largest decline of 91.4% was recorded in 2019.

Annual dynamics of product's exports from ASEAN in value, 2017-2020, K $ US

Between 2017 and 2020, ASEAN's apple juice exports in value terms were distributed across many countries. The United States (26.6% of exports in value terms), Australia (12.4%), and Canada (6.5%) together represented only 45.6% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from ASEAN in value, 2017-2020

Imports apple juice to ASEAN

Imports in kind, K l

In 2020, ASEAN's apple juice imports amounted to 17 446 thousand liters, down by 21.2% compared to 2019. Over the period from 2017 to 2020, imports decreased by 27.3%, equating to an annualized decline of 10.1%. The largest increase of 3.1% was recorded in 2019.

Annual dynamics of product's imports to ASEAN in kind, 2017-2020, K l

Throughout 2017–2020, China (39.0% of imports in volume terms), the United States (17.0%), and Austria (5.2%) formed the key group of partners for ASEAN's apple juice imports, jointly accounting for 61.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to ASEAN in kind, 2017-2020

Imports in value, K $ US

Apple juice imports to ASEAN declined for the second consecutive year. In 2020, the region imported 23 944 thousand US dollars worth of apple juice, representing a 5.4% year-on-year contraction. Between 2017 and 2020, imports decreased by 3.8%, which translates to an annualized decline of 1.3%. The maximum value was recorded in 2018 at 26 979 thousand US dollars, with the largest increase of 8.4% occurring that year. The largest decline of 6.2% was recorded in 2019.

Annual dynamics of product's imports to ASEAN in value, 2017-2020, K $ US

From 2017 to 2020, China (44.8% of imports in value terms), the United States (12.4%), and Austria (7.0%) formed the main group of destinations for ASEAN's apple juice imports in value terms, with a combined share of 64.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to ASEAN in value, 2017-2020