Apple juice market in Sub-Saharan Africa

Earlier Report Observations

From 2018 to 2022, the apple juice market in Sub-Saharan Africa saw substantial growth, with volume rising from 67.3 million liters to over 101.6 million liters. This expansion was primarily driven by strong consumer demand for 100% pure fruit juices, particularly apple flavor, and a health-conscious shift away from carbonated soft drinks. Investment in additional concentrate production capacity by major processors further supported increased market availability.

Market volume dipped in 2020 but recovered sharply in 2021 and 2022, fueled by continued innovation in healthier juice products with reduced sugar. A significant reversal occurred in 2023 when major retailers withdrew several apple juice products from shelves due to food safety concerns over patulin levels, leading to a market contraction to 80.8 million liters.

Throughout the period, the industry adapted to consumer preferences through new product launches, including cold-pressed juices, functional blends, and child-focused offerings. These innovations, alongside a sustained focus on natural and transparent labeling, shaped the market's evolution beyond simple volume changes.

Production apple juice in Sub-Saharan Africa

In kind, 2017-2020, K l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

The market showed significant volatility during this period. In 2017, production hit its lowest point, then surged to a peak in 2020 — a swing of 1.9 times between these years. Specifically, in 2020, Sub-Saharan Africa produced 24 123 K l of apple juice, representing a sharp 45.2% increase compared to the previous year. The largest decline occurred in 2019, at 27.8%, while the biggest increase was recorded in 2018, with a 76.9% rise.

Annual dynamics of production in Sub-Saharan Africa in kind, 2017-2020, K l

Exports apple juice from Sub-Saharan Africa

Exports in kind, K l

The data reveals irregular fluctuations, pointing to a volatile market environment. From 2019 to 2020, exports swung from a trough to a peak, with a 2.6-fold difference between these years. In 2020, apple juice exports from Sub-Saharan Africa reached 29 082 K l, marking a steep 160.7% increase over the past year. The minimum value was recorded in 2019 at 11 155 K l, which also saw the largest decline of 51.0%.

Annual dynamics of product's exports from Sub-Saharan Africa in kind, 2017-2020, K l

Between 2017 and 2020, apple juice exports from Sub-Saharan Africa were distributed across numerous countries. Australia accounted for 10.9% of exports in kind, Canada for 7.5%, and the United States for 7.0%. Together, these three countries represented just 25.3% of total export flows, indicating a highly diversified market.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Sub-Saharan Africa in kind, 2017-2020

Exports in value, K $ US

The market displayed an unstable trend throughout this timeframe. Exports reached their lowest point in 2019 and peaked in 2020, showing a 1.8-fold amplitude between these years. In 2020, Sub-Saharan Africa's apple juice export volume hit 30 764 K $ US, amounting to a steep 82.0% increase from the previous year. The minimum value was recorded in 2019 at 16 903 K $ US, which also experienced the largest decline of 30.7%.

Annual dynamics of product's exports from Sub-Saharan Africa in value, 2017-2020, K $ US

From 2017 to 2020, Australia, Canada, and the United States were among the largest buyers of apple juice from Sub-Saharan Africa in value terms. Australia accounted for 9.8% of exports, Canada for 8.9%, and the United States for 8.2%. However, even combined, they represented only 27.0% of total export value, highlighting a broadly diversified partner base.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Sub-Saharan Africa in value, 2017-2020

Imports apple juice to Sub-Saharan Africa

Imports in kind, K l

In 2020, apple juice imports to Sub-Saharan Africa from abroad amounted to 56 657 K l, down by 22.3% year-over-year. Over the period from 2017 to 2020, imports decreased by 17.1%, with a compound annual growth rate of -6.1%. The maximum value was recorded in 2019 at 72 928 K l, which also saw the largest increase of 6.9%.

Annual dynamics of product's imports to Sub-Saharan Africa in kind, 2017-2020, K l

Between 2017 and 2020, China, Germany, and Portugal consistently served as the main sources for apple juice imports to Sub-Saharan Africa in kind. China accounted for 56.5% of imports, Germany for 7.3%, and Portugal for 1.5%. Together, these three countries represented 65.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Sub-Saharan Africa in kind, 2017-2020

Imports in value, K $ US

After a two-year uptick, Sub-Saharan Africa's apple juice import volume declined. In 2020, imports amounted to 79 997 K $ US, showing a reduction of 16.2% compared to 2019. Between 2017 and 2020, imports increased by 13.6%, equating to an annualized rate of 4.4%. The maximum value was recorded in 2019 at 95 485 K $ US, which also experienced the largest increase of 17.0%.

Annual dynamics of product's imports to Sub-Saharan Africa in value, 2017-2020, K $ US

Throughout 2017 to 2020, China, Germany, and France formed the key group of partners for apple juice imports to Sub-Saharan Africa in value terms. China accounted for 56.2% of imports, Germany for 18.3%, and France for 1.8%. Jointly, these three countries represented 76.2% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Sub-Saharan Africa in value, 2017-2020