Apple juice market in Eastern Europe (including Northern Asia)

Earlier Report Observations

The apple juice market in Eastern Europe experienced notable volume fluctuations between 2018 and 2023. After reaching 505 million liters in 2018, consumption dipped to 462 million liters in 2019, a decline primarily linked to a reported 13.2% drop in production that year. The market recovered to 512 million liters in 2020, supported by a growing consumer shift toward natural and organic juice products.

Market volume continued its expansion to 570 million liters in 2021, aided by ongoing investment projects within the non-alcoholic beverage sector which bolstered production capacity. A sharp contraction followed in 2022, with volume falling to 472 million liters; this period coincided with increased excise duties on fruit wines and cider, which may have reduced derived demand for apple juice. A strong rebound occurred in 2023, with volume surging to 712 million liters, fueled by significant capacity expansions from key industry players.

Market development continued into 2024, marked by the launch of new juice production plants in Rostov Oblast representing substantial investment, alongside a persistent industry trend of increasing reliance on domestic raw materials and a growing premium segment focused on natural juices.

Production apple juice in Eastern Europe (including Northern Asia)

In kind, 2017-2020, M l

Top producers of apple juice, 2017-2020

World map of production of apple juice, 2017-2020

Apple juice production in Eastern Europe (including Northern Asia) saw growth for two consecutive years before declining. In 2019, production reached its peak at 1 062.9 million liters. However, in 2020, output fell to 947.9 million liters, representing a significant 10.8% decrease from the previous year. Over the entire 2017-2020 period, production increased by 26%, which translates to an average annual growth rate of 8.0%. The most substantial year-on-year increase occurred in 2018, when production rose by 20.7%.

Annual dynamics of production in Eastern Europe (including Northern Asia) in kind, 2017-2020, M l

In value, 2017-2020, M $ US

Apple juice production value in Eastern Europe (including Northern Asia) declined for the second year in a row. In 2018, production value peaked at 1 059 million US dollars. The following year, 2019, saw the largest decline of 11.6%. By 2020, production value had decreased to 914 million US dollars, marking a modest 2.3% drop compared to 2019. Overall, from 2017 to 2020, production value grew by 12.4%, with a compound annual growth rate of 4.0%. The most significant increase was recorded in 2018, when value surged by 30.3%.

Annual dynamics of production in Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

Exports apple juice from Eastern Europe (including Northern Asia)

Exports in kind, M l

Following two years of growth, apple juice exports from Eastern Europe (including Northern Asia) experienced a decline. In 2019, export volume reached its highest point at 742.5 million liters, with that year also seeing the largest increase of 31.3%. However, in 2020, exports fell to 580.0 million liters, representing a substantial 21.9% decrease from 2019. Over the 2017-2020 period, export volume increased by 18.3%, corresponding to an average annual growth rate of 5.8%.

Annual dynamics of product's exports from Eastern Europe (including Northern Asia) in kind, 2017-2020, M l

Between 2017 and 2020, Germany, the Netherlands, and the United Kingdom were the three main markets for apple juice exports from Eastern Europe (including Northern Asia), collectively accounting for 53.2% of total export volume.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Eastern Europe (including Northern Asia) in kind, 2017-2020

Exports in value, M $ US

Apple juice export value from Eastern Europe (including Northern Asia) declined for the second consecutive year. In 2018, export value peaked at 660.0 million US dollars, with that year also recording the largest increase of 24.5%. By 2020, export value had decreased to 559.4 million US dollars, marking a 14.5% reduction compared to 2019. Overall, from 2017 to 2020, export value grew by 5.6%, with a compound annual growth rate of 1.8%.

Annual dynamics of product's exports from Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

From 2017 to 2020, Germany, the United Kingdom, and Austria formed the key group of partners for apple juice exports from Eastern Europe (including Northern Asia) in value terms. Germany accounted for 31.0% of export value, the United Kingdom for 10.3%, and Austria for 10.2%, with these three countries together representing 51.4% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Eastern Europe (including Northern Asia) in value, 2017-2020

Imports apple juice to Eastern Europe (including Northern Asia)

Imports in kind, M l

Apple juice imports into Eastern Europe (including Northern Asia) totaled 168.6 million liters in 2020, reflecting a 4.5% decrease compared to 2019. Over the 2017-2020 period, import volume decreased by 22.5%, with an average annual decline rate of 8.1%. The lowest import volume was recorded in 2018 at 158.8 million liters, which also saw the largest decline of 27.0%. In contrast, 2019 experienced the largest increase of 11.2%.

Annual dynamics of product's imports to Eastern Europe (including Northern Asia) in kind, 2017-2020, M l

Between 2017 and 2020, the supplier portfolio for apple juice imports into Eastern Europe (including Northern Asia) was quite diverse. China was the largest supplier with 28.1% of import volume, followed by Germany at 5.0% and Austria at 4.4%. Together, these three countries accounted for 37.5% of total import volume, while numerous other countries contributed smaller but notable shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Eastern Europe (including Northern Asia) in kind, 2017-2020

Imports in value, M $ US

Apple juice import value into Eastern Europe (including Northern Asia) declined for the third consecutive year. In 2020, imports amounted to 189.3 million US dollars, showing a 5.3% year-over-year decrease. Over the 2017-2020 period, import value decreased by 17.8%, with a compound annual decline rate of 6.3%.

Annual dynamics of product's imports to Eastern Europe (including Northern Asia) in value, 2017-2020, M $ US

From 2017 to 2020, the partner portfolio for apple juice imports into Eastern Europe (including Northern Asia) in value terms was broad. China led with 28.6% of import value, followed by Germany at 4.8% and Uzbekistan at 4.5%. Together, these three countries represented 38.0% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Eastern Europe (including Northern Asia) in value, 2017-2020