Grape juice market in Americas

Earlier Report Observations

The grape juice market in the Americas experienced a decline from 440 million liters in 2018 to 368 million liters in 2020. This reduction was primarily due to supply chain disruptions caused by the COVID-19 pandemic in 2020, which hampered international grape shipments and limited availability. Earlier, in 2018, competition from more lucrative crops like sugarcane and soybeans had already constrained the supply of grapes for juice production, putting pressure on the market.

Market volume rebounded to 411 million liters in 2021, driven by a growing consumer preference for natural, organic, and functional beverages. However, in 2022, the market contracted sharply to 317 million liters as rising production costs and fruit scarcity for juice processing led to higher prices and reduced consumption. By 2023, despite moderate inflation that increased juice prices, demand for organic and cold-pressed grape juice supported a recovery to 383 million liters, reflecting sustained health trends among consumers.

In 2024, the market continued to be shaped by the adoption of cold-press technologies and organic certifications, with over 350 juice manufacturers operating in the United States. However, fluctuations in exchange rates and raw material costs maintained upward pressure on production expenses, influencing the competitive landscape.

Production grape juice in Americas

In kind, 2017-2020, M l

Top producers of grape juice, 2017-2020

World map of production of grape juice, 2017-2020

After two years of growth, grape juice production in the Americas declined. In 2020, production reached 468.1 million liters, marking a moderate decrease of 7.8% compared to 2019. Over the period from 2017 to 2020, production increased by 7.9%, which translates to an annualized growth rate of 2.6%. The highest production level was recorded in 2019 at 507.8 million liters, with the largest year-over-year increase occurring in 2018 at 10.5%.

Annual dynamics of production in Americas in kind, 2017-2020, M l

Exports grape juice from Americas

Exports in kind, M l

The market performance showed noticeable fluctuations during this period. The minimum value was recorded in 2018 at 82.3 million liters, while the maximum was reached in 2019 at 143.6 million liters, representing a 1.7-fold difference between these years. In 2020, grape juice exports from the Americas amounted to 143.5 million liters, showing only a marginal change from the previous year. The largest decline occurred in 2018 at 6.8%, and the largest increase was in 2019 at 74.4%.

Annual dynamics of product's exports from Americas in kind, 2017-2020, M l

From 2017 to 2020, the export partner landscape for grape juice in kind was quite broad. Japan accounted for 19.9% of exports in kind, South Africa for 11.5%, and Saudi Arabia for 4.7%. Together, these three countries represented only 36.2% of total flows, with the remaining 63.8% supplied to or from numerous other countries.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Americas in kind, 2017-2020

Exports in value, M $ US

Grape juice export volumes from the Americas declined for the second consecutive year. In 2020, exports totaled 207.3 million US dollars, reflecting a slight decrease of 1.0% compared to 2019. Over the 2017-2020 period, exports increased by 38.3%, with a compound annual growth rate (CAGR) of 11.4%. The highest value was recorded in 2018 at 217.0 million US dollars. The largest decline occurred in 2019 at 3.5%, while the largest increase was in 2018 at 44.8%.

Annual dynamics of product's exports from Americas in value, 2017-2020, M $ US

From 2017 to 2020, the partner portfolio for grape juice exports in value terms from the Americas was quite broad. Japan represented 23.7% of exports in value terms, South Africa 8.9%, and China 4.2%. Together, these three countries accounted for only 36.8% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Americas in value, 2017-2020

Imports grape juice to Americas

Imports in kind, M l

In 2020, the Americas imported a total of value_last_year million liters of grape juice, down by 5.9% compared to the previous year. Between 2017 and 2020, imports decreased by 6.8%, equating to an annualized decline rate of 2.3%. The lowest import volume was recorded in 2018 at 43.5 million liters. The largest decline occurred in 2018 at 10.9%, while the largest increase was in 2019 at 11.2%.

Annual dynamics of product's imports to Americas in kind, 2017-2020, M l

From 2017 to 2020, the partner structure for grape juice imports in kind was balanced rather than concentrated. Spain accounted for 5.6% of imports in kind, Italy for 3.0%, and Australia for 2.1%. Together, these three countries represented only 10.6% of total flows, with many other countries accounting for the remaining 89.4%.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Americas in kind, 2017-2020

Imports in value, M $ US

Grape juice imports into the Americas declined for the third consecutive year. In 2020, imports totaled value_last_year million US dollars, which is 9.0% less than the previous year. Over the 2017-2020 period, imports decreased by 12.6%, with a compound annual growth rate (CAGR) of -4.4%.

Annual dynamics of product's imports to Americas in value, 2017-2020, M $ US

From 2017 to 2020, the country structure of grape juice imports in value terms remained highly diversified. Spain accounted for 5.3% of imports in value terms, Italy for 3.5%, and Australia for 2.5%. Together, these three countries represented only 11.2% of total flows, with a long tail of smaller markets forming the remaining 88.8%.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Americas in value, 2017-2020