Women's woven blouses and shirts market in Greece

Earlier Report Observations

The market for women's woven blouses and shirts in Greece experienced significant volatility between 2018 and 2024. Volume fell sharply from 10 105 thousand units in 2018 to a low of 4 925 thousand units in 2020, before embarking on a steady recovery path. By 2024, the market volume had reached 8 672 thousand units, though it remained below the pre-2018 level.

Recovery began in 2021, with market volume growing to 6 922 thousand units. This upturn coincided with the transposition of the EU's Shareholder Rights Directive (EU) 2017/828 into Greek law, an adjustment to the capital requirements regulation that altered the broader business environment for apparel companies. Growth continued over the next two years, with the market reaching 7 464 thousand units in 2023.

The market expanded further to 8 672 thousand units in 2024. This growth was supported by the entry of new players, such as the Polish group LPP launching its Mohito brand store in Thessaloniki, which intensified competition and product variety. Simultaneously, a rise in female entrepreneurship in Greece, with women co-founding 24% of startups, fostered innovation within the clothing sector.

Production women's woven blouses and shirts in Greece

In value, 2017-2020, K $ US

Greece's production of women's woven blouses and shirts declined for the second consecutive year. In 2020, output was valued at 12 603 K $ US, reflecting a sharp decrease of 33.7% compared to the previous year. Over the period from 2017 to 2020, production fell by 32.5%, with a compound annual growth rate (CAGR) of -12.3%. The peak value was recorded in 2018 at 24 549 K $ US, which also saw the largest annual increase of 31.5%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

Greece's production of women's woven blouses and shirts declined for the second consecutive year. In 2020, 1 087 K units were produced, marking a decrease of 29.7% from the previous year. Between 2017 and 2020, production decreased by 31.2%, equating to an annualized rate of -11.7%. The highest production volume was recorded in 2018 at 1 801 K units, which also experienced the largest annual increase of 14.0%.

Annual dynamics of production in Greece in kind, 2017-2020, K unit

Exports women's woven blouses and shirts from Greece

Exports in kind, K unit

Exported volumes of women's woven blouses and shirts from Greece declined for the third consecutive year. In 2020, Greece exported 3 000 K units, remaining virtually unchanged from the prior year. Over the period from 2017 to 2020, exports decreased by 68.8%, with an annualized rate of -32.2%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, Bulgaria (27.7% of exports in kind), Italy (22.9% of exports in kind), and Cyprus (17.0% of exports in kind) were the top contributors to Greece's exports in kind, jointly accounting for 67.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

Foreign supplies of women's woven blouses and shirts from Greece declined for the third consecutive year. In 2020, exports amounted to 33 574 K $ US, down by 14.2% from the previous year. Over the period from 2017 to 2020, exports decreased by 24%, with a compound annual growth rate (CAGR) of -8.7%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, women's woven blouses and shirts from Greece were supplied to a diverse range of markets. Cyprus (24.1% of exports in value terms), Switzerland (8.4% of exports in value terms), and Germany (7.6% of exports in value terms) together accounted for 40.1% of total exports in value terms, while numerous smaller destinations made up the remaining 59.9%.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports women's woven blouses and shirts to Greece

Imports in kind, K unit

Cross-border shipments of women's woven blouses and shirts to Greece declined for the third consecutive year. In 2020, Greece imported 6 837 K units, indicating a steep decrease of 30.6% from the previous year. Between 2017 and 2020, imports decreased by 60%, equating to an annualized rate of -26.3%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

From 2017 to 2020, China (20.4% of imports in kind), Italy (17.4% of imports in kind), and Spain (17.4% of imports in kind) were the largest suppliers of women's woven blouses and shirts to Greece, together forming 55.2% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Foreign supplies of women's woven blouses and shirts to Greece declined for the third consecutive year. In 2020, imports stood at 60 335 K $ US, representing a dramatic decrease of 27.6% relative to the prior year. Between 2017 and 2020, imports decreased by 38.6%, equating to an annualized rate of -15.0%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Over the period from 2017 to 2020, Italy (26.4% of imports in value terms), Spain (23.8% of imports in value terms), and France (7.7% of imports in value terms) remained the leading sources in Greece's import structure in value terms, with a combined share of 57.9% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020