Women's woven blouses and shirts market in Romania

Earlier Report Observations

The Romanian market for women's woven blouses and shirts reached 17 128 thousand units in 2018, supported by growing fashion consumption and an increase in retailers, including foreign capital. In 2019, the market volume expanded to 21 332 thousand units, driven by consumers' willingness to purchase clothing on credit, which boosted spending.

Market volume fell sharply to 11 944 thousand units in 2020. The decline continued to 8 875 thousand units in 2021, influenced by structural challenges in the local textile industry, including low wages and a shortage of skilled workers, which constrained production. The concurrent growth of online fashion shopping did not offset the overall market contraction.

A recovery to 10 282 thousand units occurred in 2022, fueled by the entry of new international players like Zalando and the expansion of e-commerce, alongside shifting consumer preferences toward summer items such as blouses. However, the market dipped to 7 943 thousand units in 2023, even as average online spending per session in apparel rose. In 2024, volume modestly increased to 8 813 thousand units.

Production women's woven blouses and shirts in Romania

In value, 2017-2020, M $ US

Production of women's woven blouses and shirts in Romania has declined for the third year in a row. In 2020, output was valued at 184.7 million US dollars, marking a significant drop of 33.0% compared to 2019. From 2017 to 2020, production fell by 59.6%, which translates to an annualized decline of 26.0%.

Annual dynamics of production in Romania in value, 2017-2020, M $ US

In kind, 2017-2020, K unit

Production of women's woven blouses and shirts in Romania has declined for the third consecutive year. In 2020, Romania produced 17,674 thousand units, representing a sharp contraction of 46.3% compared to the previous year. Between 2017 and 2020, production decreased by 62.4%, equating to an annualized rate of decline of 27.8%.

Annual dynamics of production in Romania in kind, 2017-2020, K unit

Exports women's woven blouses and shirts from Romania

Exports in kind, K unit

Exports of women's woven blouses and shirts from Romania have fallen for the third year in a row. In 2020, export volume totaled 14,893 thousand units, showing a steep contraction of 37.8% compared to the previous year. Over the period from 2017 to 2020, exports decreased by 57.9%, with a compound annual growth rate (CAGR) of -25.1%.

Annual dynamics of product's exports from Romania in kind, 2017-2020, K unit

From 2017 to 2020, the United Kingdom, Spain, and Italy were the key export partners for Romania in terms of volume. The United Kingdom accounted for 64.2% of exports, Spain for 11.1%, and Italy for 6.7%. Together, these three countries represented 82.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Romania in kind, 2017-2020

Exports in value, M $ US

Romania's exports of women's woven blouses and shirts have declined for the third consecutive year. In 2020, exports were valued at 137.4 million US dollars, corresponding to a loss of 35.5% compared to the previous year. Over the period from 2017 to 2020, exports decreased by 49.6%, with a compound annual growth rate (CAGR) of -20.4%.

Annual dynamics of product's exports from Romania in value, 2017-2020, M $ US

From 2017 to 2020, the United Kingdom, Italy, and Spain accounted for the largest share of Romania's exports in value terms. The United Kingdom represented 43.8% of exports, Italy 13.9%, and Spain 13.4%. Combined, these three countries comprised 71.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Romania in value, 2017-2020

Imports women's woven blouses and shirts to Romania

Imports in kind, K unit

After a two-year increase, Romania's imports of women's woven blouses and shirts declined. In 2020, imports totaled 9,163 thousand units, down by 25.7% compared to 2019. The highest import volume was recorded in 2019 at 12,326 thousand units, following the largest increase of 25.3% in 2018.

Annual dynamics of product's imports to Romania in kind, 2017-2020, K unit

From 2017 to 2020, Poland, Turkey, and Moldova were the leading sources of imports for Romania in terms of volume. Poland accounted for 20.1% of imports, Turkey for 17.5%, and Moldova for 17.2%. Together, these three countries made up 54.8% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Romania in kind, 2017-2020

Imports in value, M $ US

After a two-year uptick, imports of women's woven blouses and shirts into Romania declined. In 2020, imports amounted to 55.5 million US dollars, representing a sharp decline of 28.5% from the previous year. Between 2017 and 2020, imports decreased by 9.8%, equating to an annualized rate of decline of 3.4%. The peak import value was recorded in 2019 at 77.6 million US dollars, following the largest increase of 25.2% in 2018.

Annual dynamics of product's imports to Romania in value, 2017-2020, M $ US

From 2017 to 2020, Romania imported women's woven blouses and shirts from many countries, with even the largest destinations—Poland, Spain, and Moldova—together representing only 49.1% of total imports in value terms.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Romania in value, 2017-2020