Women's woven vests, briefs and gowns market in Greece

Earlier Report Observations

The Greek market for women's woven vests, briefs, and gowns entered the period with robust trade, as imports reached 2.2 million units and exports hit 1.4 million units in 2019. This activity aligned with a broader 4.7% growth in the women's apparel sector's turnover, supported by strong Greek brands and an 8.2% increase in clothing exports. The landscape shifted abruptly in 2020 when the COVID-19 pandemic disrupted global supply chains and altered consumer behavior, leading to a sharp contraction in imports to 500 000 units and a fall in exports to 158 000 units.

Following the pandemic, the market's physical volume continued to decline, falling from 522 000 units in 2021 to 337 000 units in 2024. This occurred despite the overall women's apparel market reporting strong value growth of 17.6% in 2022 and 7.9% in 2023. A key factor reshaping demand was the rapid expansion of the second-hand clothing segment, driven by younger generations prioritizing sustainability and affordability, which diverted spending from new products. Simultaneously, the aggressive store network growth of major fast-fashion retailers like Intrafashion's Pink Woman intensified competition and changed purchasing patterns within the sector.

Production volumes collapsed from 204 000 units in 2021 to just 15 000 units by 2024, while export value plummeted from $6.2 million in 2019 to $548 000 in 2024. This severe drop in outbound trade mirrored a reported 16.9% decline in turnover for purely export-oriented apparel companies in 2023. Consequently, the market's total value, which had peaked at $6.3 million in 2022, fell to $5.4 million in 2024, reflecting a structural shift in consumption away from new, domestically produced items in this category.

Production women's woven vests, briefs and gowns in Greece

In value, 2017-2020, K $ US

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, unit

Annual dynamics of production in Greece in kind, 2017-2020, unit

Exports women's woven vests, briefs and gowns from Greece

Exports in kind, K unit

The market showed significant volatility during this period. Exports reached their lowest point in 2017, then peaked in 2019, with a 34-fold difference between these years. In 2020, Greece exported 158 K units of women's woven vests, briefs, and gowns, representing an 88.4% year-over-year decline. The maximum volume was recorded in 2019 at 1 360 K units. The largest percentage increase occurred in 2018, with exports growing by 2 042.4%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, Italy and Spain accounted for 83.2% of total exports in kind, while the remaining share was distributed among other destinations with smaller individual contributions.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

The market exhibited an unstable trend throughout the timeframe. Exports reached their lowest point in 2017, then peaked in 2019, with a 20-fold difference between these years. In 2020, Greece exported women's woven vests, briefs, and gowns worth 1 189 K US dollars, which is 81.0% less than the previous year. The maximum value was recorded in 2019 at 6 243 K US dollars. The largest percentage increase occurred in 2018, with exports growing by 648.5%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, Italy (50.1% of exports in value terms), Spain (21.8% of exports in value terms), and Slovakia (9.9% of exports in value terms) remained the key destinations for exports in value terms, together accounting for 81.9% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports women's woven vests, briefs and gowns to Greece

Imports in kind, K unit

The data reveals irregular changes, indicating a volatile market environment. Imports reached their lowest point in 2020, then peaked in 2018, with a 4.5-fold difference between these years. In 2020, Greece imported {value_last_year} K units of women's woven vests, briefs, and gowns, down by 74.9% compared to the previous year. The maximum volume was recorded in 2018 at 2 235 K units. The largest percentage increase occurred in 2018, with imports growing by 290.2%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

From 2017 to 2020, China dominated the partner structure for imports in kind, with a share of 80.2% of total flows; other markets had comparatively modest shares.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

The data reveals irregular changes, indicating a volatile market environment. Imports reached their lowest point in 2017, then peaked in 2019, with a 3.1-fold difference between these years. In 2020, Greece imported women's woven vests, briefs, and gowns worth 5 278 K US dollars, down by 55.2% compared to 2019. The maximum value was recorded in 2019 at 11 773 K US dollars. The largest percentage increase occurred in 2018, with imports growing by 91.4%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, China (47.4% of imports in value terms), Italy (17.0% of imports in value terms), and Spain (10.3% of imports in value terms) formed the core group of markets for imports in value terms, together representing 74.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020