Men's woven shirts market in Greece

Earlier Report Observations

The Greek market for men's woven shirts, measured in volume, contracted from 4.8 million units in 2018 to 2.7 million units in 2021. The decline was most pronounced in 2020, when the market size fell by 39% to 2.6 million units, while a modest recovery of 2% followed in 2021. In value terms, the market showed a different pattern, growing from $45.7 million in 2018 to $49.8 million in 2019 before contracting to $36.8 million in 2021. This disparity between volume and value suggests a market shift towards higher-value products during the period.

Imports of shirts followed a volatile trend, peaking at 7.2 million units in 2019 before halving to 3.9 million units in 2020. Volumes partially recovered to 5.3 million units by 2024. Exports displayed a sustained downward trajectory after 2019, falling from a high of 3.0 million units that year to just 0.4 million units in 2024. Domestic production remained at a much smaller scale, falling from 42,000 units in 2018 to 29,000 units in 2021.

The market is characterized by intense competition between numerous local and international brands, offering a wide variety of products from casual to formal styles. Consumer preferences center on comfort, fabric quality, and elegance, which shapes the product assortment available both online and in physical stores.

Production men's woven shirts in Greece

In value, 2017-2020, K $ US

In 2020, the output of men's woven shirts in Greece was valued at 781 K $ US, marking a 39.5% decrease compared to the previous year. Over the period from 2017 to 2020, production declined by 38.2%, with a compound annual growth rate (CAGR) of 14.8%. The highest value was recorded in 2019 at 1 291 K $ US, which also saw the largest increase of 6.9%.

Annual dynamics of production in Greece in value, 2017-2020, K $ US

In kind, 2017-2020, unit

In 2020, Greece produced 26 938 units of men's woven shirts, a 40.5% drop from the previous year. From 2017 to 2020, production fell by 57.4%, with a compound annual growth rate (CAGR) of 24.8%. The largest increase occurred in 2019, with a rise of 7.8%.

Annual dynamics of production in Greece in kind, 2017-2020, unit

Exports men's woven shirts from Greece

Exports in kind, K unit

Following a two-year advance, the volume of men's woven shirts exported from Greece declined. In 2020, exports reached 1 293 K units, reflecting a sharp decrease of 56.4% year-over-year. Between 2017 and 2020, exports decreased by 18.1%, equating to an annualized rate of 6.4%. The peak was recorded in 2019 at 2 967 K units, which also saw the largest increase of 39.5%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, K unit

From 2017 to 2020, Italy, Spain, and Bulgaria remained the primary buyers of men's woven shirts from Greece, accounting for 50.5%, 10.8%, and 9.5% of exports in kind, respectively. Together, they formed 70.9% of total exports in kind.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

After a two-year gain, shipments of men's woven shirts from Greece to abroad declined. In 2020, exports stood at 6 263 K $ US, showing a decrease of 32.9% over the past year. Over the period from 2017 to 2020, exports increased by 8%, with a compound annual growth rate (CAGR) of 2.6%. The maximum value was recorded in 2019 at 9 337 K $ US, which also experienced the largest increase of 43.1%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

From 2017 to 2020, Cyprus, Italy, and Germany were the main markets for exports in value terms, accounting for 27.4%, 17.4%, and 10.7% of exports, respectively. Together, they represented 55.6% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports men's woven shirts to Greece

Imports in kind, K unit

After a two-year gain, the volume of men's woven shirts imported into Greece declined. In 2020, Greece imported a total of 3 884 K units, corresponding to a decline of 46.1% compared to the previous year. Between 2017 and 2020, imports decreased by 33%, equating to an annualized rate of 12.5%. The highest volume was recorded in 2019 at 7 213 K units, while the largest increase occurred in 2018 with an 18.6% rise.

Annual dynamics of product's imports to Greece in kind, 2017-2020, K unit

From 2017 to 2020, China, Turkey, and Spain continued to lead as the main suppliers of men's woven shirts to Greece, accounting for 29.0%, 21.0%, and 13.3% of imports in kind, respectively. Together, they took 63.2% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

After a two-year increase, cross-border shipments of men's woven shirts into Greece declined. In 2020, Greece imported a total of 41 171 K $ US, indicating an abrupt decline of 28.8% compared to the previous year. Over the period from 2017 to 2020, imports decreased by 17.6%, with a compound annual growth rate (CAGR) of 6.3%. The maximum value was recorded in 2019 at 57 806 K $ US, which also saw the largest increase of 13.4%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

From 2017 to 2020, the partner landscape for imports in value terms was diverse. Spain, Turkey, and Italy accounted for 16.7%, 16.2%, and 15.1% of imports, respectively, together forming only 48.0% of total flows. A substantial 52.0% was supplied by many other countries.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020