Women's woven blouses and shirts market in Germany

Earlier Report Observations

Between 2018 and 2020, the German market for women's woven blouses and shirts contracted sharply. Import volumes fell from 176.8 million units to 118.7 million units, while exports dropped from 69.2 million to 47.7 million units. The market size in volume terms declined from 92.8 million units in 2019 to 71.2 million units in 2020.

The downward trend continued after 2020, with market volume reaching 66.1 million units in 2024. Domestic production remained minimal, falling from 0.6 million units in 2019 to 0.1 million units in 2024. In 2022, Olymp emerged as the leading shirt manufacturer in Germany, highlighting the concentration among major players. By 2023, fashion trends showed a move towards gender-fluid clothing, with women increasingly wearing shirts previously considered menswear, while practical, wrinkle-resistant fabrics like muslin gained popularity alongside a wider variety of styles from classic to oversized fits.

These shifts in consumer preferences occurred alongside a sustained reduction in market value, which decreased from $522 million in 2019 to $339 million in 2021. The overall market for women's woven blouses in Germany remained on a lower volume trajectory through 2024.

Production women's woven blouses and shirts in Germany

In value, 2017-2020, K $ US

In 2020, Germany's output of women's woven blouses and shirts was valued at 6 578 K $ US, marking a sharp contraction of 47.9% compared to the previous year.

Annual dynamics of production in Germany in value, 2017-2020, K $ US

In kind, 2017-2020, K unit

In 2020, Germany produced 195.9 K units of women's woven blouses and shirts, which represents a significant decline of 66.0% from 2019.

Annual dynamics of production in Germany in kind, 2017-2020, K unit

Exports women's woven blouses and shirts from Germany

Exports in kind, M unit

Germany's exports of women's woven blouses and shirts in volume terms declined for the second consecutive year. In 2020, exports reached 47.7 M units, showing a steep fall of 25.4% compared to 2019. Between 2017 and 2020, exports decreased by 26.9%, equivalent to an annualized rate of 9.9%. The highest volume was recorded in 2018 at 69.2 M units, with the largest increase of 6.1% also occurring that year.

Annual dynamics of product's exports from Germany in kind, 2017-2020, M unit

From 2017 to 2020, Germany's exports of women's woven blouses and shirts in volume terms were not heavily concentrated on a few key destinations. Poland accounted for 15.7% of exports, Austria for 14.3%, and the Netherlands for 12.9%, with these three countries together making up only 42.9% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

Germany's exports of women's woven blouses and shirts in value terms declined for the second consecutive year. In 2020, exports amounted to 723 M $ US, reflecting a solid decline of 13.5% year-over-year. Between 2017 and 2020, exports decreased by 10.4%, equating to an annualized rate of 3.6%. The peak value was recorded in 2018 at 921 M $ US, with the largest increase of 14.2% also occurring that year.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

During the period from 2017 to 2020, Switzerland, Poland, and Austria were important buyers of women's woven blouses and shirts from Germany in value terms. Switzerland accounted for 20.2% of exports, Poland for 15.0%, and Austria for 13.6%. However, their combined share reached only 48.7% of total exports, with the remaining 51.3% distributed among many other trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports women's woven blouses and shirts to Germany

Imports in kind, M unit

Germany's imports of women's woven blouses and shirts in volume terms declined for the third consecutive year. In 2020, imports totaled 118.7 M units, constituting a solid decrease of 24.0% compared to 2019. Between 2017 and 2020, imports decreased by 33.3%, equivalent to an annualized rate of 12.6%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, M unit

From 2017 to 2020, Bangladesh, India, and China formed the main group of sources for Germany's imports of women's woven blouses and shirts in volume terms. Bangladesh accounted for 20.2% of imports, India for 20.1%, and China for 19.8%, with their combined share reaching 60.1% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

Germany's imports of women's woven blouses and shirts in value terms declined for the second consecutive year. In 2020, import volume totaled 1 091 M $ US, reflecting a strong fall of 18.9% versus the previous year. Over the period from 2017 to 2020, imports decreased by 28.2%, with a compound annual growth rate of -10.4%. The maximum value was recorded in 2018 at 1 527 M $ US, while the largest increase of 0.6% also occurred that year.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

During 2017 to 2020, Germany's imports of women's woven blouses and shirts in value terms were spread across a large number of markets. China accounted for 21.9% of imports, India for 15.9%, and Bangladesh for 11.8%, with these three countries jointly making up only 49.5% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020