Wine and wine products market in Italy

Earlier Report Observations

The Italian wine market began the period with a volume of 3.3 million tons in 2018, a year that saw the implementation of EU Regulation 848/2018 establishing new production and labeling rules for organic wines. Market volume then fell sharply to 2.6 million tons in 2019, a decline that occurred alongside recognized market turbulence which led authorities to extend vineyard authorization deadlines for affected regions. A recovery to 2.9 million tons followed in 2020, facilitated by a temporary derogation allowing fermentation outside the standard harvest period to help producers manage COVID-19 supply chain disruptions.

Regulatory evolution continued with the consolidation of national rules under the new Wine Unified Text in 2021, a year when market volume edged down to 2.7 million tons. The mandatory introduction of a digital vineyard register for all operators in February 2022 bolstered traceability and coincided with market growth to 3.0 million tons. However, volume plummeted to 1.9 million tons in 2023 amid persistent market disturbances, even as a regulatory derogation was enacted to accommodate dealcoholization processes, responding to shifting consumer interest in lower-alcohol wines.

Production wine and wine products in Italy

In kind, 2017-2020, K t

From 2017 to 2020, Italy maintained its position as the world's leading producer of wine and wine products.

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

In 2020, Italy produced 5,192 K t of wine and wine products, marking a modest year-over-year increase of 4.1%. Over the 2017-2020 period, production grew by 18.4%, with a compound annual growth rate (CAGR) of 5.8%. The highest production volume was recorded in 2018 at 5,415 K t, which saw the largest increase of 23.5%. In contrast, 2019 experienced the most significant decline of 7.9%.

Annual dynamics of production in Italy in kind, 2017-2020, K t

In value, 2017-2020, M $ US

In 2020, the value of wine and wine products produced in Italy reached 17,647 M US dollars, reflecting a 5.4% rise compared to the previous year. From 2017 to 2020, production value increased by 29.7%, with a CAGR of 9.1%. The peak value occurred in 2018 at 19,807 M US dollars, which also saw the largest increase of 45.6%. The most substantial decline was in 2019, with a drop of 15.5%.

Annual dynamics of production in Italy in value, 2017-2020, M $ US

Exports wine and wine products from Italy

Exports in kind, K t

In 2020, Italy's exports of wine and wine products totaled 2,616 K t, representing a slight contraction of 1.6% year-over-year. Over the 2017-2020 period, exports grew by 2.4%, with a CAGR of 0.8%. The lowest export volume was in 2018 at 2,417 K t, which experienced the largest decline of 5.4%. Conversely, 2019 recorded the highest volume at 2,660 K t, with the largest increase of 10.1%.

Annual dynamics of product's exports from Italy in kind, 2017-2020, K t

Between 2017 and 2020, Germany, the United States, and the United Kingdom were the top three markets for Italy's wine and wine product exports in kind, collectively accounting for 54.1% of total exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Italy in kind, 2017-2020

Exports in value, M $ US

Following two years of growth, Italy's exports of wine and wine products in value terms declined. In 2020, exports amounted to 8,894 M US dollars, showing little change from the previous year. From 2017 to 2020, exports increased by 12.1%, equivalent to an annualized rate of 3.9%. The highest value was recorded in 2019 at 8,934 M US dollars, while 2018 saw the largest increase of 11.4%.

Annual dynamics of product's exports from Italy in value, 2017-2020, M $ US

From 2017 to 2020, the United States (22.3% of exports in value), Germany (17.0%), and the United Kingdom (11.8%) consistently served as the primary destinations for Italy's wine and wine product exports, together making up 51.1% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Italy in value, 2017-2020

Imports wine and wine products to Italy

Imports in kind, K t

Italy's imports of wine and wine products in kind declined for the second consecutive year. In 2020, imports stood at 282 K t, down 3.3% from 2019. Over the 2017-2020 period, imports decreased by 9.9%, with a CAGR of -3.4%. The peak import volume was in 2018 at 336 K t, which saw the largest increase of 7.2%. The most significant decline occurred in 2019, with a drop of 13.0%.

Annual dynamics of product's imports to Italy in kind, 2017-2020, K t

During 2017-2020, Spain (45.8% of imports in kind), France (11.8%), and Germany (7.4%) remained the leading suppliers of wine and wine products to Italy, jointly accounting for 65.0% of total imports in kind.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Italy in kind, 2017-2020

Imports in value, M $ US

After two years of growth, Italy's imports of wine and wine products in value terms fell. In 2020, imports totaled 947 M US dollars, marking a substantial year-over-year decline of 13.4%. From 2017 to 2020, imports increased by 10.1%, with an annualized rate of 3.3%. The highest value was in 2019 at 1,094 M US dollars, while 2018 recorded the largest increase of 24.3%.

Annual dynamics of product's imports to Italy in value, 2017-2020, M $ US

Throughout 2017-2020, France (30.8% of imports in value), the United States (19.2%), and the United Kingdom (12.1%) formed the core of Italy's wine and wine product imports, together representing 62.1% of total import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Italy in value, 2017-2020