Market research

Wine and wine products market in Australia and New Zealand

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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"Australia and New Zealand" region includes following countries:

Australia

Christmas Island

Cocos (Keeling) Islands

Heard Island and McDonald Islands

New Zealand

Norfolk Island

Earlier Report Observations

From 2018 to 2020, the wine market in Australia and New Zealand shifted as export opportunities and pandemic disruptions reshaped supply. Early strong export growth to China, supported by the China-Australia Free Trade Agreement, kept production oriented overseas. The COVID-19 pandemic in 2020 then constrained exports through freight shortages and high shipping costs, which increased domestic availability and raised the market volume to 667 thousand tonnes.

Market expansion continued through 2021 and 2022, peaking at 995 thousand tonnes. A record Australian vintage in 2021 boosted production to 1.75 million tonnes, though higher input costs pressured growers. A decisive change occurred in 2022 when China imposed a 220% tariff on bottled Australian wine, severely limiting exports. This barrier, alongside war-related logistical disruptions, diverted more wine to the domestic market, sustaining its growth.

In 2023, the market contracted sharply to 452 thousand tonnes as production was cut back in response to high inventory levels and low red-wine prices. The pre-announcement of China's market reopening in late 2023 offered limited immediate relief. By 2024-2025, export flows began recovering with the Chinese market reopening, while New Zealand experienced declining domestic consumption despite strong international demand.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In kind
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
  2. 4.1.2. In value
    1. 4.1.2.1. Production, 2018-2023
    2. 4.1.2.2. Imports, 2018-2025
    3. 4.1.2.3. Exports, 2018-2025
    4. 4.1.2.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Australia and New Zealand
  1. 5.1.1. Annual dynamics of production in Australia and New Zealand in kind, 2018-2023, K t
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data*)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2025, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2025, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Australia in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2025, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2025, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Australia in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data*)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2025, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2025, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Australia in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2025, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2025, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Australia in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production wine and wine products in Australia and New Zealand

In kind, 2018-2021, K t

Top producers of wine and wine products, 2018-2021

Source: SHEV.io

World map of production of wine and wine products, 2018-2021

Source: SHEV.io

Following two years of decline, wine and wine products production in Australia and New Zealand rebounded in 2021. Output reached 1 748 thousand tonnes, marking a significant 21.8% increase compared to 2020. Looking at the broader period from 2018 to 2021, production grew by 10.2%, with an average annual growth rate of 3.3%. The lowest production level was recorded in 2020 at 1 436 thousand tonnes, while the steepest decline occurred in 2019 with a 5.8% drop.

Annual dynamics of production in Australia and New Zealand in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(5.8%)	(3.9%)	21.8%	3.3%

Source: SHEV.io

In value, 2018-2021, M $ US

Wine and wine products production in Australia and New Zealand continued its upward trend for the third consecutive year in 2021. The output value stood at 5 333 million US dollars, showing a steady 6.8% increase from the previous year. Over the 2018-2021 period, production value rose by 14.9%, translating to an annualized growth rate of 4.7%.

Annual dynamics of production in Australia and New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	1.3%	6.2%	6.8%	4.7%

Source: SHEV.io

Exports wine and wine products from Australia and New Zealand

Exports in kind, K t

After two years of contraction, wine and wine products exports from Australia and New Zealand saw a recovery in 2021. The region exported 1 049 thousand tonnes, representing a 4.8% increase compared to 2020. However, over the 2018-2021 timeframe, exports declined by 15.6%, with an average annual decrease of 5.5%. The lowest export volume was recorded in 2020 at 1 000 thousand tonnes, which also saw the most significant decline of 13.1%.

Annual dynamics of product's exports from Australia and New Zealand in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(7.3%)	(13.1%)	4.8%	(5.5%)

Source: SHEV.io

Between 2018 and 2021, the United Kingdom, the United States, and China were the primary destinations for wine and wine products exports from Australia and New Zealand in volume terms. The United Kingdom accounted for 30.6% of exports, followed by the United States at 21.1%, and China at 10.0%. Together, these three markets represented 61.7% of total export flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Australia and New Zealand in kind, 2018-2021

Source: SHEV.io

Exports in value, M $ US

Wine and wine products export value from Australia and New Zealand declined for the third consecutive year in 2021. Exports amounted to 3 199 million US dollars, reflecting a controlled 8.1% decrease compared to the previous year. Over the 2018-2021 period, export value fell by 12%, with an average annual decline of 4.2%.

Annual dynamics of product's exports from Australia and New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(0.3%)	(4.0%)	(8.1%)	(4.2%)

Source: SHEV.io

From 2018 to 2021, the United States, China, and the United Kingdom remained the dominant markets for wine and wine products exports from Australia and New Zealand in value terms. Collectively, these three countries accounted for 57.2% of total export flows during this period.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Australia and New Zealand in value, 2018-2021

Source: SHEV.io

Imports wine and wine products to Australia and New Zealand

Imports in kind, K t

In 2021, wine and wine products imports into Australia and New Zealand totaled 217 thousand tonnes, representing a 6.3% decrease from 2020. Over the 2018-2021 period, imports increased by 12.9%, with an average annual growth rate of 4.1%. The lowest import volume was recorded in 2019 at 180 thousand tonnes, while the peak occurred in 2020 at 232 thousand tonnes, which also saw the largest increase of 28.4%.

Annual dynamics of product's imports to Australia and New Zealand in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.1%)	28.4%	(6.3%)	4.1%

Source: SHEV.io

Between 2018 and 2021, wine and wine products imports into Australia and New Zealand in volume terms were relatively diversified. France led with 12.3% of imports, followed by the United Kingdom at 11.1%, and Italy at 7.4%. Together, these three countries accounted for 30.8% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Australia and New Zealand in kind, 2018-2021

Source: SHEV.io

Imports in value, M $ US

Following two years of decline, wine and wine products import value into Australia and New Zealand rebounded in 2021. Imports reached 1 837 million US dollars, marking a substantial 19.1% year-on-year increase. Over the 2018-2021 period, import value grew by 16.9%, with an average annual growth rate of 5.4%. The lowest value was recorded in 2020 at 1 543 million US dollars, which also experienced a slight decline of 1.7%.

Annual dynamics of product's imports to Australia and New Zealand in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(0.1%)	(1.7%)	19.1%	5.4%

Source: SHEV.io

From 2018 to 2021, France, the United Kingdom, and the United States formed the key group of partners for wine and wine products imports into Australia and New Zealand in value terms. France accounted for 24.1% of imports, the United Kingdom for 16.1%, and the United States for 9.9%. Together, these three countries represented 50.0% of total import flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Australia and New Zealand in value, 2018-2021

Source: SHEV.io