Wine and wine products market in Northern America

Earlier Report Observations

Between 2018 and 2023, the wine market volume in Northern America showed considerable movement, starting at 2.8 million tons, rising to 3.1 million tons in 2019, then falling sharply to 2.4 million tons in 2020 before a slow recovery to 2.5 million tons by 2023. In value terms, the market declined in 2019 and 2020 to $11.4 billion, but then expanded strongly, reaching $14.4 billion in 2023, signaling a shift toward more expensive wines.

The market's trajectory in 2023 was influenced by a decline in U.S. wine consumption volume, attributed to demographic shifts and changing consumer preferences that favored spirits and raised health concerns. This was offset by a pronounced premiumization trend, where consumers traded up to higher-priced wines. Inflation, supply chain disruptions, and increased production costs further elevated prices, driving the market's value growth despite modest volume gains.

In 2024, the industry responded with new product segments like vegan-friendly and low-alcohol wines to meet health and wellness trends. Major players such as Constellation Brands and Diageo expanded through strategic acquisitions, while regulatory changes like the elimination of EU-U.S. tariffs on wine imports improved market access. Consumer demand continued to pivot toward premium, organic, and sustainably produced wines, supported by growing e-commerce and convenient packaging options.

Production wine and wine products in Northern America

In kind, 2017-2020, K t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Following two years of growth, wine and wine products production in Northern America experienced a decline. In 2019, production reached its peak at 2 700 K t, representing a 10.0% increase. However, by 2020, production had fallen to 2 072 K t, marking a significant 23.3% drop compared to the previous year. Over the period from 2017 to 2020, overall production decreased by 7.5%, which translates to an annualized decline rate of 2.6%.

Annual dynamics of production in Northern America in kind, 2017-2020, K t

In value, 2017-2020, B $ US

After two consecutive years of expansion, wine and wine products production in Northern America saw a downturn. In 2019, production value peaked at 264.0 B $ US, with a substantial 31.2% increase. By 2020, the value had decreased to 199.1 B $ US, reflecting a notable 24.6% decline from 2019. From 2017 to 2020, production value overall rose by 16.6%, corresponding to a compound annual growth rate of 5.2%.

Annual dynamics of production in Northern America in value, 2017-2020, B $ US

Exports wine and wine products from Northern America

Exports in kind, K t

After two years of growth, Northern America's wine and wine products exports declined. In 2018, exports recorded the largest increase at 50.7%. By 2019, exports reached their highest level at 173 K t. In 2020, exports fell to 152 K t, showing a strong 12.0% year-over-year drop. Over the 2017-2020 period, exports increased by 69.2%, with a compound annual growth rate of 19.2%.

Annual dynamics of product's exports from Northern America in kind, 2017-2020, K t

From 2017 to 2020, the geographical structure of exports in kind was centered on China, which accounted for 0.6% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Northern America in kind, 2017-2020

Exports in value, M $ US

Cross-border shipments of wine and wine products from Northern America increased for the third consecutive year. In 2020, exports amounted to 665 M $ US, up by 2.8% compared to the previous year. Between 2017 and 2020, exports grew by 21.7%, equating to an annualized rate of 6.8%.

Annual dynamics of product's exports from Northern America in value, 2017-2020, M $ US

From 2017 to 2020, the largest buyers of wine and wine products from Northern America in value terms were China (2.1% of exports), Japan (1.3% of exports), and Australia (1.1% of exports). Together, these three countries accounted for 4.5% of total export value, while the remaining 95.5% was distributed among a wide range of smaller partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Northern America in value, 2017-2020

Imports wine and wine products to Northern America

Imports in kind, K t

There were noticeable fluctuations in import performance during the period. In 2018, imports bottomed at 513 K t, recording the largest decline of 77.8%. In 2019, imports saw the largest increase of 2.6%. By 2020, Northern America's wine and wine products import volume reached 515 K t, marking a contraction of 2.1% compared to the previous year. Imports peaked in 2017, with a 4.5-fold difference between the peak in 2017 and the low in 2018.

Annual dynamics of product's imports to Northern America in kind, 2017-2020, K t

Data from 2017 to 2020 indicate that imports in kind of wine and wine products to Northern America were not highly concentrated. Italy (13.5% of imports in kind), France (12.9% of imports in kind), and Australia (10.1% of imports in kind) together accounted for only 36.5% of total import flows, with the remainder spread across various other sources.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Northern America in kind, 2017-2020

Imports in value, M $ US

In 2020, wine and wine products imports to Northern America totaled 2 969 M $ US, constituting a gain of 1.9% year-over-year. In 2018, imports recorded the largest increase of 6.0%, while in 2019, they saw the largest decline of 0.4%. Over the period from 2017 to 2020, imports increased by 7.5%, with a compound annual growth rate of 2.4%.

Annual dynamics of product's imports to Northern America in value, 2017-2020, M $ US

The country composition of imports in value terms from 2017 to 2020 was dispersed. France (19.2% of imports in value terms), Italy (15.4% of imports in value terms), and the United Kingdom (7.4% of imports in value terms) together formed just 42.0% of total import flows, with the remaining 58.0% split among a wide range of other destinations.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Northern America in value, 2017-2020