Wine and wine products market in Croatia

Earlier Report Observations

The Croatian wine market showed considerable volatility in physical volume from 2018 to 2023. Market size peaked at 88 395 tons in 2019 before entering a period of contraction, dropping to 66 573 tons by 2021. A slight rebound to 67 332 tons occurred in 2022, but volume fell sharply again in 2023 to 55 335 tons, the lowest level recorded in the period.

In monetary terms, the market's trajectory diverged. The market value, which fell to 146.4 million USD in 2021, subsequently experienced steady growth, reaching 169.2 million USD in 2023. This recovery in value amid declining volume indicates underlying changes in product mix or pricing dynamics.

Domestic production mirrored the market's overall volume trend, also peaking in 2019 at 73 300 tons and then declining to 45 500 tons in 2023. Over the same span, export volumes demonstrated consistent growth, rising from 25 788 tons to 33 349 tons, pointing to an expansion in international sales.

Production wine and wine products in Croatia

In kind, 2017-2020, t

Top producers of wine and wine products, 2017-2020

World map of production of wine and wine products, 2017-2020

Croatia's wine and wine products production declined after two years of growth. In 2020, production reached 66 000 tons, marking a modest year-over-year decrease of 10.0%. Over the 2017-2020 period, production increased by 43.2%, with a compound annual growth rate of 12.7%. The highest production volume was recorded in 2019 at 73 300 tons, which also saw the largest annual increase of 37.3%.

Annual dynamics of production in Croatia in kind, 2017-2020, t

In value, 2017-2020, M $ US

After two years of gains, wine and wine products production in Croatia declined. In 2020, output was valued at 123.5 million US dollars, representing a year-over-year decline of 13.6%. From 2017 to 2020, production increased by 41.8%, with a compound annual growth rate of 12.3%. The peak value was recorded in 2019 at 143.0 million US dollars, which also experienced the largest annual increase of 31.7%.

Annual dynamics of production in Croatia in value, 2017-2020, M $ US

Exports wine and wine products from Croatia

Exports in kind, t

Exported wine and wine products volumes from Croatia increased for the third consecutive year. In 2020, exports amounted to 28 326 tons, showing a slight uptick of 2.5% compared to the previous year. Between 2017 and 2020, exports grew by 23.7%, equating to an annualized rate of 7.4%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

From 2017 to 2020, Hungary, Germany, and Bosnia and Herzegovina accounted for the largest share of Croatia's exports in kind. Hungary represented 18.5% of exports, Germany 18.3%, and Bosnia and Herzegovina 14.8%. Together, these three countries comprised 51.7% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Croatia in kind, 2017-2020

Exports in value, K $ US

After a two-year rise, exported wine and wine products volumes from Croatia declined. In 2020, exports totaled 52 996 thousand US dollars, marking a slight reduction of 1.7% compared to 2019. Over the 2017-2020 period, exports increased by 22.5%, with a compound annual growth rate of 7.0%. The maximum value was recorded in 2019 at 53 899 thousand US dollars, while the largest annual increase occurred in 2018 at 21.2%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

The analysis of exports in value terms from 2017 to 2020 shows a broad distribution across many markets. Bosnia and Herzegovina accounted for 19.7% of exports, Germany 18.1%, and Serbia 7.7%. Together, these three countries represented only 45.5% of total flows, with a significant 54.5% going to other trading partners.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Croatia in value, 2017-2020

Imports wine and wine products to Croatia

Imports in kind, t

In 2020, Croatia's volume of wine and wine products imports totaled 39 655 tons, corresponding to a year-over-year decrease of 7.2%. Between 2017 and 2020, imports decreased by 5.4%, equating to an annualized rate of 1.8%. The highest import volume was recorded in 2019 at 42 724 tons, which also saw the largest annual increase of 7.6%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

Throughout 2017 to 2020, North Macedonia, Germany, and Serbia remained the key directions for Croatia's imports in kind. North Macedonia accounted for 30.2% of imports, Germany 11.3%, and Serbia 11.1%. Together, these three countries took 52.7% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Croatia in kind, 2017-2020

Imports in value, K $ US

After a two-year gain, wine and wine products imports to Croatia declined. In 2020, imports totaled 77 660 thousand US dollars, constituting a solid decrease of 22.1% year-over-year. Over the 2017-2020 period, imports decreased by 3.3%, with a compound annual growth rate of 1.1%. The maximum value was recorded in 2019 at 99 735 thousand US dollars, while the largest annual increase occurred in 2018 at 17.2%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

From 2017 to 2020, imports in value terms of wine and wine products to Croatia relied on a wide range of partner countries. Germany accounted for 15.8% of imports, Italy 13.3%, and North Macedonia 11.6%. Together, these three countries took just 40.7% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Croatia in value, 2017-2020