Market research

Wine and wine products market in Australia

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Earlier Report Observations

From 2018 to 2020, the Australian wine market's value remained relatively stable, fluctuating between USD 2 075 million and USD 2 133 million, with a modest increase in 2020. This period was marked by increasing global competition and declining demand for commercial wine segments where Australia was heavily exposed. Concurrently, a premiumisation trend gained momentum, helping to sustain market value even as volumes contracted. The COVID-19 pandemic in 2020 temporarily boosted wine consumption due to shifts in consumer behavior, while accelerated e-commerce adoption and strengthening premiumisation contributed to the slight market value growth.

Market value surged by 64% to USD 3 450 million in 2021, primarily driven by punitive Chinese tariffs on Australian wine exports. These tariffs led to significant stock surpluses domestically as exports fell sharply. Growth in no- and low-alcohol wine segments and ongoing premiumisation further supported the value increase. However, the market subsequently contracted, falling to USD 3 242 million in 2022 and USD 2 110 million in 2023. This decline was fueled by a structural 9% drop in Australian wine consumption from 2020 to 2022, alongside supply chain disruptions, inflation, and growing competition from the ready-to-drink (RTD) category, which shifted consumer spending.

By 2024-2025, the industry faced a crisis characterized by chronic oversupply, particularly of red wine, and unsustainably low prices. The reopening of the Chinese market offered limited relief due to large accumulated inventories. Moderation trends, including the 'sober curious' movement and the impact of weight-loss drugs, continued to negatively affect consumption. In contrast, no- and low-alcohol wine segments showed strong growth, and consumer preferences shifted persistently toward lighter, more refreshing styles such as Pinot Noir and Rosé. Major companies like Treasury Wine Estates reported falling sales and excess stock, reflecting these broader industry challenges.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2023
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2023
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Australia
  1. 5.1.1. Annual dynamics of production in Australia in kind, 2018-2023, K t
  2. 5.1.2. Annual dynamics of production in Australia in value, 2018-2023, $ US
2. 5.2. Global production by Country, 2018-2023
  1. 5.2.1. Annual dynamics of production by macroregions in kind, 2018-2023, K t
  2. 5.2.2. Dynamics of production structure by macroregions in kind, 2018-2023
  3. 5.2.3. Annual dynamics of production by country in kind, 2018-2023, K t
  4. 5.2.4. Structure of production by countries in kind, 2018-2023
  5. 5.2.5. Dynamics of peoduction structure by countries in kind, 2018-2023
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, K t
    1. 6.1.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2025, K t
    2. 6.1.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2025, K t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Australia in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, K t
    1. 6.2.2.1. Annual dynamics of product's exports from Australia in kind, 2018-2025, K t
    2. 6.2.2.2. Dynamics of product's exports in kind from Australia by countries, 2018-2025, K t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Australia in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Australia by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Australia, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Australia by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, K t
    1. 7.1.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2025, K t
    2. 7.1.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2025, K t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Australia in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, K t
    1. 7.2.2.1. Annual dynamics of product's imports to Australia in kind, 2018-2025, K t
    2. 7.2.2.2. Dynamics of product's imports in kind to Australia by countries, 2018-2025, K t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Australia in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Australia by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Australia, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Australia by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, K t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, K t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production wine and wine products in Australia

In kind, 2018-2021, K t

Australia ranked 7th globally in wine and wine products production from 2018 to 2021.

Top producers of wine and wine products, 2018-2021

Source: SHEV.io

World map of production of wine and wine products, 2018-2021

Source: SHEV.io

Following a two-year decline, Australia's production of wine and wine products rebounded in 2021, reaching 1 482 K t. This represents a significant increase of 33.9% compared to 2020. Over the 2018-2021 period, production grew by 15.3%, with an average annual growth rate of 4.9%. The lowest production level was recorded in 2020 at 1 107 K t, which also saw the largest decline of 7.5%.

Annual dynamics of production in Australia in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.8%)	(7.5%)	33.9%	4.9%

Source: SHEV.io

In value, 2018-2021, M $ US

After two years of losses, Australia's wine and wine products production value increased in 2021, totaling 3 712 M $ US. This marks a 24.4% rise from 2020. Between 2018 and 2021, production value grew by 14.6%, corresponding to an annualized rate of 4.6%. The minimum value occurred in 2020 at 2 985 M $ US, which experienced the largest decline of 5.0%.

Annual dynamics of production in Australia in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.0%)	(5.0%)	24.4%	4.6%

Source: SHEV.io

Exports wine and wine products from Australia

Exports in kind, K t

Australia's wine and wine products exports declined for the third consecutive year in 2021, reaching 700.4 K t. This represents a 12.0% decrease compared to the previous year. From 2018 to 2021, exports fell by 26.3%, with an average annual decline of 9.7%.

Annual dynamics of product's exports from Australia in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(5.4%)	(11.5%)	(12.0%)	(9.7%)

Source: SHEV.io

From 2018 to 2021, the United Kingdom (31.8% of exports in kind), the United States (18.3%), and China (13.4%) were the main markets for Australia's wine and wine products exports, collectively accounting for 63.5% of total export volumes.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Australia in kind, 2018-2021

Source: SHEV.io

Exports in value, M $ US

Australia's wine and wine products export value declined for the third year in a row in 2021, amounting to 1 754 M $ US. This reflects a substantial drop of 18.3% from 2020. Between 2018 and 2021, export value decreased by 26.8%, equating to an annualized decline of 9.9%.

Annual dynamics of product's exports from Australia in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(1.4%)	(9.1%)	(18.3%)	(9.9%)

Source: SHEV.io

Over the 2018-2021 period, China (27.8% of exports in value terms), the United States (14.9%), and the United Kingdom (14.8%) were the primary buyers of Australian wine and wine products, together making up 57.6% of total export value.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Australia in value, 2018-2021

Source: SHEV.io

Imports wine and wine products to Australia

Imports in kind, K t

After two years of growth, Australia's wine and wine products import volume declined in 2021, with imports totaling 278.3 K t. This represents a strong decrease of 15.4% compared to the previous year. From 2018 to 2021, import volume increased by 14.9%, corresponding to an annualized rate of 4.7%. The peak import volume was recorded in 2020 at 278.3 K t, which also saw the largest increase of 30.7%.

Annual dynamics of product's imports to Australia in kind, 2018-2021, K t

Parameter		2019	2020	2021	CAGR
1	Change from last year	3.9%	30.7%	(15.4%)	4.7%

Source: SHEV.io

In the 2018-2021 period, New Zealand (30.0% of imports in kind), France (14.0%), and the United Kingdom (12.4%) were the largest suppliers of wine and wine products to Australia, together forming 56.4% of total import volumes.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Australia in kind, 2018-2021

Source: SHEV.io

Imports in value, M $ US

In 2021, Australia's wine and wine products import value totaled 1 493 M $ US, marking a 17.8% increase from the previous year. Over the 2018-2021 period, import value grew by 15.8%, with an average annual growth rate of 5.0%. The minimum value was recorded in 2020 at 1 267 M $ US, which experienced the largest decline of 2.0%.

Annual dynamics of product's imports to Australia in value, 2018-2021, M $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	0.4%	(2.0%)	17.8%	5.0%

Source: SHEV.io

From 2018 to 2021, France (25.0% of imports in value terms), New Zealand (20.1%), and the United Kingdom (16.9%) consistently served as the main sources for Australia's wine and wine products imports, collectively accounting for 62.0% of total import value.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Australia in value, 2018-2021

Source: SHEV.io