Vegetable puree market in Moldova

Earlier Report Observations

From 2018 to 2023, the Moldovan market for vegetable puree experienced significant volume fluctuations. It started at 2 070 tonnes in 2018, surged by over a third to a peak of 2 827 tonnes in 2019, then contracted to 2 243 tonnes in 2020. The market showed partial recovery in 2021, reaching 2 441 tonnes, dipped again to 2 237 tonnes in 2022, and finished the period at 2 573 tonnes in 2023.

Production was the primary driver of these changes, following a similar volatile pattern. Imports and exports played a minor role, each typically remaining below 50 tonnes annually. In monetary terms, the market's value mirrored the physical trend, growing from $3.6 million in 2018 to $4.4 million in 2023.

The regulatory environment saw notable updates in 2024. New rules for novel food market access established clear ANSA authorization timelines, allowing products to enter the market if no response is received within 15 days. Updated quality controls for fertilizers and phytosanitary products were also implemented to mitigate risks in the agricultural supply chain. Furthermore, efforts to reduce bureaucracy through Regulatory Impact Analysis methodology aim to streamline processes for new product launches. The market structure is influenced by three major canned food producers, while consumer preferences are shaped by domestic vegetable production covering only 85% of local demand.

Production vegetable puree in Moldova

In kind, 2017-2020, t

From 2017 to 2020, Moldova ranked 13th globally in vegetable puree production volume.

Top producers of vegetable puree, 2017-2020

World map of production of vegetable puree, 2017-2020

In 2020, Moldova produced 2 231 tons of vegetable puree, marking a significant decline of 21.0% compared to the previous year. The lowest production was recorded in 2018 at 2 068 tons, while the peak occurred in 2019 with 2 825 tons. The largest year-on-year increase was in 2019, at 36.6%.

Annual dynamics of production in Moldova in kind, 2017-2020, t

In value, 2017-2020, K $ US

In 2020, the output of vegetable puree in Moldova was valued at 3 832 thousand US dollars, reflecting a strong decrease of 20.6% from the year before. The minimum value was in 2018 at 3 524 thousand US dollars, and the maximum was in 2019 at 4 828 thousand US dollars. The largest increase was recorded in 2019, at 37.0%.

Annual dynamics of production in Moldova in value, 2017-2020, K $ US

Exports vegetable puree from Moldova

Exports in kind, kg

Vegetable puree exports from Moldova declined for the third consecutive year. In 2020, exports amounted to 17 254 kilograms, which is 22.6% lower than in the previous year. Between 2017 and 2020, exports decreased by 74.1%, equivalent to an annualized rate of 36.2%.

Annual dynamics of product's exports from Moldova in kind, 2017-2020, kg

From 2017 to 2020, the export market structure was highly concentrated, with Ukraine alone accounting for 96.4% of total exports in volume terms.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Moldova in kind, 2017-2020

Exports in value, K $ US

Exported vegetable puree volumes from Moldova declined for the third year in a row. In 2020, exports totaled 29.6 thousand US dollars, down by 22.3% compared to the previous year. Between 2017 and 2020, exports decreased by 74%, with an annualized rate of 36.2%.

Annual dynamics of product's exports from Moldova in value, 2017-2020, K $ US

Throughout 2017 to 2020, Ukraine was the key partner for exports in value terms, representing 95.3% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Moldova in value, 2017-2020

Imports vegetable puree to Moldova

Imports in kind, kg

After a two-year reduction, vegetable puree imports into Moldova increased. In 2020, Moldova imported 28 795 kilograms of vegetable puree, up by 19.0% relative to the prior year. Over the period from 2017 to 2020, imports decreased by 50.3%, with a compound annual growth rate of -20.8%. The minimum value was recorded in 2019 at 24 193 kilograms, and the largest decline occurred in 2019, at 41.0%.

Annual dynamics of product's imports to Moldova in kind, 2017-2020, kg

From 2017 to 2020, Poland (34.7% of imports in volume terms), Germany (31.4%), and Belarus (14.5%) formed the key group of partners for vegetable puree imports into Moldova, jointly representing 80.6% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Moldova in kind, 2017-2020

Imports in value, K $ US

After a two-year drop, vegetable puree shipments to Moldova from abroad increased. In 2020, Moldova imported 100.7 thousand US dollars worth of vegetable puree, up by 13.5% versus the previous year. Over the period from 2017 to 2020, imports decreased by 59.9%, with a compound annual growth rate of -26.2%. The minimum value was recorded in 2019 at 100.7 thousand US dollars, and the largest decline occurred in 2018, at 42.9%.

Annual dynamics of product's imports to Moldova in value, 2017-2020, K $ US

In 2017 to 2020, Germany (35.3% of imports in value terms), Poland (26.0%), and Russia (15.6%) formed the main group of sources for vegetable puree imports into Moldova, with a combined share of 77.0% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Moldova in value, 2017-2020