Unroasted, not decaffeinated coffee market in Southern Asia

Earlier Report Observations

Between 2018 and 2019, the market for unroasted, not decaffeinated coffee in Southern Asia expanded modestly, supported by a growing café culture and rising demand for specialty coffee among urban consumers. The Coffee Board of India's promotional initiatives further stimulated activity. In 2019, the introduction of new FSSAI standards for decaffeinated coffee provided a clear regulatory framework, enabling innovation and the launch of new products that added momentum to the overall market.

The COVID-19 pandemic in 2020 led to a temporary decline in market volume as broader disruptions affected supply and consumption. However, the crisis accelerated a sustained shift towards in-home brewing and heightened health consciousness, increasing demand for decaffeinated and specialty varieties. These behavioral changes, alongside the planned modernization of coffee regulation through the Coffee Promotion and Development Bill, fueled a strong recovery. By 2021, the market rebounded sharply, reaching 366 thousand tonnes.

Growth continued through 2022, driven by persistent demand for niche and specialty coffee from younger demographics and ongoing support from the Coffee Board for market development. The market stabilized near a high level in 2023, with consumption patterns evolving to include ready-to-drink segments and a sustained focus on health and sustainability. In 2024, further regulatory amendments on food safety and labeling, coupled with innovations in decaffeination processes, reinforced market transparency and product quality, underpinning India's leading role in the regional coffee sector.

Production unroasted, not decaffeinated coffee in Southern Asia

In kind, 2017-2020, K t

Top producers of unroasted, not decaffeinated coffee, 2017-2020

World map of production of unroasted, not decaffeinated coffee, 2017-2020

Southern Asia's production of unroasted, non-decaffeinated coffee declined after two years of growth. In 2020, the region produced 305.0 thousand tons, a 6.1% decrease from the previous year. Over the period from 2017 to 2020, production fell by 4.1%, averaging an annual decline of 1.4%. The highest production level was recorded in 2019 at 324.9 thousand tons, while the largest year-on-year increase occurred in 2018 at 1.6%.

Annual dynamics of production in Southern Asia in kind, 2017-2020, K t

Exports unroasted, not decaffeinated coffee from Southern Asia

Exports in kind, t

The market exhibited significant volatility during these years. Export volumes fluctuated widely, with a 4.1-fold difference between the low in 2017 and the peak in 2018. In 2020, Southern Asia exported 49 tons of unroasted, non-decaffeinated coffee, representing a 38.7% drop from 2019. The highest export volume was recorded in 2018 at 139 tons. The most substantial decline occurred in 2019 at 42.4%, while the largest increase was seen in 2018 at 307.6%.

Annual dynamics of product's exports from Southern Asia in kind, 2017-2020, t

From 2017 to 2020, Germany, the United Kingdom, and Japan were the leading destinations for Southern Asia's unroasted, non-decaffeinated coffee exports by volume. Germany accounted for 18.7% of exports, the United Kingdom for 17.7%, and Japan for 13.9%. Together, these three countries represented 50.3% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Southern Asia in kind, 2017-2020

Exports in value, K $ US

The data shows irregular fluctuations, reflecting a volatile market environment. Export values reached their lowest point in 2017 and peaked in 2018, with a 10.5-fold swing between these years. In 2020, Southern Asia's unroasted, non-decaffeinated coffee exports totaled 510 thousand US dollars, marking a 40.4% decrease from 2019. The maximum value was recorded in 2018 at 3 286 thousand US dollars. The largest decline occurred in 2019 at 74.0%, while the most significant increase was in 2018 at 952.5%.

Annual dynamics of product's exports from Southern Asia in value, 2017-2020, K $ US

Between 2017 and 2020, the country structure of exports by value was highly diversified. Germany accounted for 16.9% of export value, Japan for 10.6%, and the United Kingdom for 8.5%. Together, these three countries represented just 36.1% of total flows, with the remaining 63.9% distributed among numerous smaller markets.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Southern Asia in value, 2017-2020

Imports unroasted, not decaffeinated coffee to Southern Asia

Imports in kind, t

Southern Asia's imports of unroasted, non-decaffeinated coffee increased for the third consecutive year. In 2020, the region imported 17 809 tons, a 27.7% rise compared to the previous year. Over the 2017-2020 period, imports grew by 123.5%, with a compound annual growth rate of 30.7%.

Annual dynamics of product's imports to Southern Asia in kind, 2017-2020, t

From 2017 to 2020, the United Arab Emirates, Vietnam, and Indonesia formed the key group of partners for Southern Asia's imports of unroasted, non-decaffeinated coffee by volume. The United Arab Emirates accounted for 30.8% of imports, Vietnam for 26.8%, and Indonesia for 13.3%. Collectively, these three countries represented 70.9% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Southern Asia in kind, 2017-2020

Imports in value, K $ US

After two years of growth, Southern Asia's import value of unroasted, non-decaffeinated coffee declined. In 2020, the region imported 48 315 thousand US dollars worth of coffee, a 1.3% decrease from the previous year. Over the 2017-2020 period, imports increased by 110.1%, with a compound annual growth rate of 28.1%. The highest import value was recorded in 2019 at 48 967 thousand US dollars, while the largest year-on-year increase occurred in 2019 at 63.2%.

Annual dynamics of product's imports to Southern Asia in value, 2017-2020, K $ US

During 2017-2020, the United Arab Emirates, Vietnam, and Indonesia stood out as the main markets for Southern Asia's imports of unroasted, non-decaffeinated coffee by value. The United Arab Emirates accounted for 27.8% of import value, Vietnam for 24.2%, and Indonesia for 12.3%. Together, these three countries represented 64.3% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Southern Asia in value, 2017-2020