Market research

Toys market in Lithuania

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The toy market in Lithuania experienced significant volatility from 2018 to 2024. After a gradual increase from 29.9 million US dollars in 2018 to 34.1 million in 2020, the market surged dramatically in 2021, reaching 47.7 million US dollars—a growth of nearly 40% in a single year.

This peak was followed by a sharp correction in 2022, with the market size falling to 34.7 million US dollars. A recovery phase then took hold, lifting the market to 36.0 million in 2023 and further to 41.4 million by 2024. Domestic production values remained relatively low and stable throughout the period, indicating that changes in import and export volumes were the main factors behind the market's fluctuations.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Lithuania
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Exports
1. 6.1. Exports (Direct Data)
  1. 6.1.1. Exports - Total information
  2. 6.1.2. Exports in kind, t
    1. 6.1.2.1. Annual dynamics of product's exports from Lithuania in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's exports in kind from Lithuania by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.1.3. Exports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's exports from Lithuania in value, 2018-2025, M $ US
    2. 6.1.3.2. Dynamics of product's exports in value from Lithuania by countries, 2018-2025, M $ US
    3. 6.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's exports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's exports from Lithuania, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's exports from Lithuania by countries, 2018-2025, $ US/kg
2. 6.2. Exports (Mirror Data)
  1. 6.2.1. Exports - Total information
  2. 6.2.2. Exports in kind, t
    1. 6.2.2.1. Annual dynamics of product's exports from Lithuania in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's exports in kind from Lithuania by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 6.2.3. Exports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's exports from Lithuania in value, 2018-2025, M $ US
    2. 6.2.3.2. Dynamics of product's exports in value from Lithuania by countries, 2018-2025, M $ US
    3. 6.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's exports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's exports from Lithuania, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's exports from Lithuania by countries, 2018-2025, $ US/kg
7. Imports
1. 7.1. Imports (Direct Data)
  1. 7.1.1. Imports - Total information
  2. 7.1.2. Imports in kind, t
    1. 7.1.2.1. Annual dynamics of product's imports to Lithuania in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's imports in kind to Lithuania by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.1.3. Imports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's imports to Lithuania in value, 2018-2025, M $ US
    2. 7.1.3.2. Dynamics of product's imports in value to Lithuania by countries, 2018-2025, M $ US
    3. 7.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's imports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's imports to Lithuania, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's imports to Lithuania by countries, 2018-2025, $ US/kg
2. 7.2. Imports (Mirror Data)
  1. 7.2.1. Imports - Total information
  2. 7.2.2. Imports in kind, t
    1. 7.2.2.1. Annual dynamics of product's imports to Lithuania in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's imports in kind to Lithuania by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 7.2.3. Imports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's imports to Lithuania in value, 2018-2025, M $ US
    2. 7.2.3.2. Dynamics of product's imports in value to Lithuania by countries, 2018-2025, M $ US
    3. 7.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's imports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's imports to Lithuania, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's imports to Lithuania by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toys in Lithuania

In value, 2018-2021, K $ US

Lithuania's toy production has grown for the third consecutive year. In 2021, the output of toys was valued at 2 629 thousand US dollars, which is 4.4% higher than in 2020. Between 2018 and 2021, production increased by 41%, representing an annualized growth rate of 12.1%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	26.8%	6.4%	4.4%	12.1%

Source: SHEV.io

Exports toys from Lithuania

Exports in kind, t

After a two-year decline, Lithuania's volume of toy exports increased in 2021. The country exported 3 828 tonnes of toys, marking a significant rise of 50.7% compared to the previous year. Between 2018 and 2021, exports grew by 2.6%, with an annualized rate of 0.9%. The lowest volume was recorded in 2020 at 2 541 tonnes, while the largest decline occurred in 2019, dropping by 19.3%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(19.3%)	(15.6%)	50.7%	0.9%

Source: SHEV.io

From 2018 to 2021, the primary buyers of toys from Lithuania were Latvia, accounting for 22.0% of exports in kind, Russia with 17.6%, and Estonia at 13.8%. Together, these three countries represented 53.4% of Lithuania's total toy exports in volume terms.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Lithuania in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Following a two-year decline, Lithuania's cross-border shipments of toys increased in 2021. Exports totaled 49 121 thousand US dollars, reflecting a sharp uptick of 28.3% from the year before. Between 2018 and 2021, exports rose by 21%, equating to an annualized growth rate of 6.6%. The minimum value was recorded in 2020 at 38 285 thousand US dollars, with the largest decline also occurring in 2020, falling by 3.2%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(2.5%)	(3.2%)	28.3%	6.6%

Source: SHEV.io

From 2018 to 2021, three principal markets—Russia, Latvia, and Estonia—collectively accounted for 69.6% of the total value of toy exports from Lithuania.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Lithuania in value, 2018-2021

Source: SHEV.io

Imports toys to Lithuania

Imports in kind, t

In 2021, the volume of toy imports into Lithuania amounted to 6 668 tonnes, showing a year-on-year increase of 24.7%. Between 2018 and 2021, imports grew by 25.3%, representing an annualized rate of 7.8%. The largest decline was recorded in 2020, with a drop of 5.2%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	6.0%	(5.2%)	24.7%	7.8%

Source: SHEV.io

From 2018 to 2021, the main sources of toy imports to Lithuania in volume terms were China, with a 42.4% share, Poland at 14.4%, and Germany with 7.0%. Together, these three countries formed 63.8% of total import flows.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Lithuania in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

In 2021, toy shipments to Lithuania from abroad amounted to 94 170 thousand US dollars, marking an advance of 34.8% compared to the previous year. Over the period from 2018 to 2021, imports increased by 37.2%, with a compound annual growth rate of 11.1%. The largest decline was recorded in 2020, falling by 1.1%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US