Market research

Toys market in Finland

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The toys market in Finland showed a clear downward trend from 2018 to 2020, with its total value decreasing from 115.3 million USD to 101.3 million USD. This contraction was interrupted by a sharp and substantial recovery in 2021, when the market expanded by 27% to reach 128.6 million USD. Growth continued into 2022, albeit at a slower pace, pushing the market size to a peak of 130.6 million USD.

The market's trajectory reversed abruptly in 2023 with a 15% contraction, bringing the value down to 110.7 million USD. This was followed by a marginal increase to 111.7 million USD in 2024, signaling a return to market stabilization after the previous year's decline.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Finland
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Finland in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Finland by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Finland in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Finland by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Finland, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Finland by countries, 2018-2024, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Finland in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Finland by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Finland in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Finland by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Finland, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Finland by countries, 2018-2024, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Finland in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Finland by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Finland in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Finland by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Finland, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Finland by countries, 2018-2024, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Finland in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Finland by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Finland in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Finland by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Finland, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Finland by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toys in Finland

In value, 2017-2020, K $ US

After a two-year decline, Finland's toy production rebounded. In 2019, output reached its lowest point at 7 887 thousand US dollars, representing an 8.5% decrease. However, in 2020, production surged to 9 190 thousand US dollars, marking a significant 16.5% increase compared to the previous year.

Annual dynamics of production in Finland in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	(6.9%)	(8.5%)	16.5%	(0.2%)

Source: SHEV.io

Exports toys from Finland

Exports in kind, t

Finland's toy exports in volume terms showed notable fluctuations during this period. In 2019, exports hit their lowest level at 63 tonnes, reflecting a sharp 95.9% decline. The following year, in 2020, exports soared to 1 814 tonnes, a remarkable 2 768.3% increase from 2019. The gap between these years was substantial, with 2020 exports being 29 times higher than in 2019.

Annual dynamics of product's exports from Finland in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.5%	(95.9%)	2 768.3%	5.8%

Source: SHEV.io

From 2017 to 2020, the Netherlands, Sweden, and Estonia were the primary destinations for Finland's toy exports in volume terms. The Netherlands accounted for 27.3% of exports, Sweden for 21.1%, and Estonia for 8.0%. Together, these three countries represented 56.4% of Finland's total toy export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Finland in kind, 2017-2020

Source: SHEV.io

Exports in value, M $ US

Finland's toy exports in value terms grew for the third consecutive year. In 2020, exports totaled 19.4 million US dollars, up 7.8% from 2019. Over the period from 2017 to 2020, exports increased by 26.2%, which translates to an average annual growth rate of 8.1%.

Annual dynamics of product's exports from Finland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	12.5%	4.1%	7.8%	8.1%

Source: SHEV.io

Between 2017 and 2020, Sweden, Russia, and Estonia were the leading markets for Finland's toy exports in value terms. Sweden absorbed 25.6% of exports, Russia 20.2%, and Estonia 14.9%. Collectively, these three countries accounted for 60.6% of Finland's total toy export value.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Finland in value, 2017-2020

Source: SHEV.io

Imports toys to Finland

Imports in kind, t

Finland's toy imports in volume terms exhibited significant volatility. In 2019, imports dropped to their lowest point at 411 tonnes, a steep 94.3% decline. In 2020, imports rebounded sharply to 7 097 tonnes, representing a 1 628.1% increase compared to 2019. Over the observed period, import levels varied widely, with the peak in 2017 being 18 times higher than the low in 2019.

Annual dynamics of product's imports to Finland in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	(1.5%)	(94.3%)	1 628.1%	(0.9%)

Source: SHEV.io

From 2017 to 2020, China, Czechia, and Germany were the main sources of Finland's toy imports in volume terms. China contributed 55.9% of imports, Czechia 11.3%, and Germany 4.8%. Together, these three countries made up 72.0% of Finland's total toy import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Finland in kind, 2017-2020

Source: SHEV.io

Imports in value, M $ US

Finland's toy imports in value terms declined for the second year in a row. In 2018, imports peaked at 123.9 million US dollars, with a modest 0.6% increase. By 2020, imports had fallen to 111.4 million US dollars, a 5.5% decrease from 2019. Overall, from 2017 to 2020, imports decreased by 9.5%, averaging a 3.3% annual decline.

Annual dynamics of product's imports to Finland in value, 2017-2020, M $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	0.6%	(4.8%)	(5.5%)	(3.3%)

Source: SHEV.io

During the 2017–2020 period, China, Czechia, and Denmark dominated Finland's toy imports in value terms. These three markets collectively accounted for 76.6% of total import flows, positioning them as the central sources for Finland's toy imports.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Finland in value, 2017-2020

Source: SHEV.io