Market research

Toys market in Croatia

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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Submission method: to your account

File format: docx, xlsx

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Earlier Report Observations

The toy market in Croatia displayed notable fluctuations between 2018 and 2020, reaching 69.7 million USD in 2019 before contracting to 63.4 million USD the following year.

A strong recovery phase began in 2021, lifting the market to 74.7 million USD and further to 82.5 million USD in 2022. This growth was followed by a period of stabilization in 2023, with the market volume settling at 81.3 million USD.

In 2024, the market surged to 97.8 million USD. This expansion was driven by a clear industry focus on technology, sustainability, and e-commerce, alongside increased emphasis on product adaptation, subscription services, and the educational and wellness value of toys.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2018-2024
    2. 4.1.1.2. Imports, 2018-2024
    3. 4.1.1.3. Exports, 2018-2024
    4. 4.1.1.4. Market size, 2018-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Croatia
  1. 5.1.1. In value, 2018-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Croatia in kind, 2018-2024, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Croatia by countries, 2018-2024, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.1.3. Imports in value, M $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Croatia in value, 2018-2024, M $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Croatia by countries, 2018-2024, M $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Croatia, 2018-2024, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Croatia by countries, 2018-2024, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Croatia in kind, 2018-2024, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Croatia by countries, 2018-2024, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2024
  3. 6.2.3. Imports in value, M $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Croatia in value, 2018-2024, M $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Croatia by countries, 2018-2024, M $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2024
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Croatia, 2018-2024, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Croatia by countries, 2018-2024, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Croatia in kind, 2018-2024, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Croatia by countries, 2018-2024, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.1.3. Exports in value, M $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Croatia in value, 2018-2024, M $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Croatia by countries, 2018-2024, M $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Croatia, 2018-2024, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Croatia by countries, 2018-2024, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Croatia in kind, 2018-2024, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Croatia by countries, 2018-2024, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2024
  3. 7.2.3. Exports in value, M $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Croatia in value, 2018-2024, M $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Croatia by countries, 2018-2024, M $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2024
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Croatia, 2018-2024, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Croatia by countries, 2018-2024, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, M $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, M $ US
9. Top buying and selling countries, 2018-2024
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toys in Croatia

In value, 2017-2020, K $ US

Croatia's toy production volume declined for the second consecutive year. In 2020, the output of toys was valued at 3 094 K $ US, marking a 3.4% decrease compared to 2019. Between 2017 and 2020, production fell by 2.2%, which translates to an annualized decline of 0.8%. The highest value was recorded in 2018 at 3 350 K $ US. The largest decline occurred in 2019, with a drop of 4.4%, while the largest increase was in 2018, with a rise of 5.9%.

Annual dynamics of production in Croatia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	5.9%	(4.4%)	(3.4%)	(0.8%)

Source: SHEV.io

Exports toys from Croatia

Exports in kind, t

Croatia exported 902 t of toys in 2020, representing a 9.7% increase compared to the previous year. Between 2017 and 2020, exports grew by 61%, equating to an annualized rate of 17.2%. The largest decline was recorded in 2019, with a decrease of 1.1%, while the largest increase occurred in 2018, with a surge of 48.3%.

Annual dynamics of product's exports from Croatia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	48.3%	(1.1%)	9.7%	17.2%

Source: SHEV.io

From 2017 to 2020, Slovenia, Hungary, and Bosnia and Herzegovina were the main markets for Croatia's toy exports in kind. Slovenia accounted for 30.0% of exports, Hungary for 15.9%, and Bosnia and Herzegovina for 14.1%. Together, these three countries represented 60.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Croatia in kind, 2017-2020

Source: SHEV.io

Exports in value, K $ US

After a two-year increase, Croatia's toy export volume declined. In 2020, Croatia exported toys worth 11 764 K $ US, which is 17.5% lower than in 2019. Between 2017 and 2020, exports increased by 49.9%, with an annualized growth rate of 14.5%. The highest value was recorded in 2019 at 14 264 K $ US, which also saw the largest increase of 44.6%.

Annual dynamics of product's exports from Croatia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	25.7%	44.6%	(17.5%)	14.5%

Source: SHEV.io

From 2017 to 2020, Slovenia, Hungary, and Italy were the leading destinations for Croatia's toy exports in value terms. Slovenia accounted for 27.7% of exports, Hungary for 21.0%, and Italy for 12.4%. Collectively, these three countries made up 61.1% of total export flows.

Structure of product's exports in value by countries, 2017-2020

Source: SHEV.io

World map of product's exports from Croatia in value, 2017-2020

Source: SHEV.io

Imports toys to Croatia

Imports in kind, t

After a two-year advance, Croatia's toy imports from abroad declined. In 2020, imports amounted to 6 234 t, corresponding to a robust decrease of 14.3% compared to the previous year. Between 2017 and 2020, imports increased by 13.1%, with an annualized rate of 4.2%. The highest value was recorded in 2019 at 7 272 t. The largest increase occurred in 2018, with a rise of 25.5%.

Annual dynamics of product's imports to Croatia in kind, 2017-2020, t

Parameter		2018	2019	2020	CAGR
1	Change from last year	25.5%	5.1%	(14.3%)	4.2%

Source: SHEV.io

Throughout 2017 to 2020, China, Germany, and Slovenia were the key sources for Croatia's toy imports in kind. China accounted for 27.1% of imports, Germany for 17.6%, and Slovenia for 13.4%. Together, these three countries represented 58.1% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Croatia in kind, 2017-2020

Source: SHEV.io

Imports in value, K $ US

After a two-year rise, Croatia's imported toy volumes declined. In 2020, Croatia imported toys worth 80 776 K $ US, indicating a robust drop of 10.7% compared to 2019. Over the period from 2017 to 2020, imports increased by 21.3%, with a compound annual growth rate of 6.7%. The highest value was recorded in 2019 at 80 776 K $ US, while the largest increase occurred in 2018, with a rise of 25.7%.

Annual dynamics of product's imports to Croatia in value, 2017-2020, K $ US

Parameter		2018	2019	2020	CAGR
1	Change from last year	25.7%	8.1%	(10.7%)	6.7%

Source: SHEV.io

Throughout 2017 to 2020, Germany, China, and Slovenia formed the key group of partners for Croatia's toy imports in value terms. Germany accounted for 27.0% of imports, China for 20.7%, and Slovenia for 12.2%. Jointly, these three countries represented 59.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

Source: SHEV.io

World map of product's imports to Croatia in value, 2017-2020

Source: SHEV.io