Market research

Toys market in Bosnia and Herzegovina

Release date: Mar 30, 2026

Submission: 15 minutes after payment

Research period: 2017-2025

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File format: docx, xlsx

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Earlier Report Observations

The toy market in Bosnia and Herzegovina witnessed a significant shift in trade patterns between 2018 and 2025. Imports and exports both declined from 2018 to 2020, with imports falling by over 22% and exports by about 11% during this period. This downward trend was reversed in 2021, when imports surged to 35 181 thousand USD and exports to 33 160 thousand USD, marking a robust recovery. Trade volumes continued to fluctuate in the following years, with imports reaching 40 185 thousand USD in 2024 and 43 506 thousand USD in 2025, while exports showed even stronger growth, hitting 42 717 thousand USD in 2024 and 56 809 thousand USD in 2025.

From 2021, data on domestic production and market size become available. Production of toys remained relatively stable at around 29 500 thousand USD in 2021 and 2022, then decreased to 26 716 thousand USD in 2023 before recovering to 29 205 thousand USD in 2024. Market size, reflecting total domestic availability, grew from 31 553 thousand USD in 2021 to 33 099 thousand USD in 2022 and further to 35 180 thousand USD in 2023. However, in 2024, market size contracted sharply to 26 673 thousand USD. This drop occurred because the increase in exports outweighed the combined growth of production and imports, leading to a net reduction in domestic market volume.

Table of content

1. Disclaimer
2. Terms of use of the report
3. Product codes in the statistical classifications used in the report
4. Key Market Indicators and Trends
1. 4.1. Key Market Indicators
  1. 4.1.1. In value
    1. 4.1.1.1. Production, 2021-2024
    2. 4.1.1.2. Imports, 2018-2025
    3. 4.1.1.3. Exports, 2018-2025
    4. 4.1.1.4. Market size, 2021-2024
2. 4.2. Market Trends and Factors
5. Production
1. 5.1. Production in Bosnia and Herzegovina
  1. 5.1.1. In value, 2021-2024, K $ US
2. 5.2. Production in the EU, 2018-2024
  1. 5.2.1. In value, 2018-2024, K $ US
6. Imports
1. 6.1. Imports (Direct Data)
  1. 6.1.1. Imports - Total information
  2. 6.1.2. Imports in kind, t
    1. 6.1.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, t
    2. 6.1.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, t
    3. 6.1.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.1.3. Imports in value, K $ US
    1. 6.1.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 6.1.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 6.1.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.1.4. Average price of product's imports, $ US/kg
    1. 6.1.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 6.1.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
2. 6.2. Imports (Mirror Data)
  1. 6.2.1. Imports - Total information
  2. 6.2.2. Imports in kind, t
    1. 6.2.2.1. Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2025, t
    2. 6.2.2.2. Dynamics of product's imports in kind to Bosnia and Herzegovina by countries, 2018-2025, t
    3. 6.2.2.3. Structure of product's imports in kind by countries, 2018-2025
  3. 6.2.3. Imports in value, K $ US
    1. 6.2.3.1. Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 6.2.3.2. Dynamics of product's imports in value to Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 6.2.3.3. Structure of product's imports in value by countries, 2018-2025
  4. 6.2.4. Average price of product's imports, $ US/kg
    1. 6.2.4.1. Annual dynamics of average price of product's imports to Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 6.2.4.2. Dynamics of average price of product's imports to Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
7. Exports
1. 7.1. Exports (Direct Data)
  1. 7.1.1. Exports - Total information
  2. 7.1.2. Exports in kind, t
    1. 7.1.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, t
    2. 7.1.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, t
    3. 7.1.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.1.3. Exports in value, K $ US
    1. 7.1.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 7.1.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 7.1.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.1.4. Average price of product's exports, $ US/kg
    1. 7.1.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 7.1.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
2. 7.2. Exports (Mirror Data)
  1. 7.2.1. Exports - Total information
  2. 7.2.2. Exports in kind, t
    1. 7.2.2.1. Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2025, t
    2. 7.2.2.2. Dynamics of product's exports in kind from Bosnia and Herzegovina by countries, 2018-2025, t
    3. 7.2.2.3. Structure of product's exports in kind by countries, 2018-2025
  3. 7.2.3. Exports in value, K $ US
    1. 7.2.3.1. Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2025, K $ US
    2. 7.2.3.2. Dynamics of product's exports in value from Bosnia and Herzegovina by countries, 2018-2025, K $ US
    3. 7.2.3.3. Structure of product's exports in value by countries, 2018-2025
  4. 7.2.4. Average price of product's exports, $ US/kg
    1. 7.2.4.1. Annual dynamics of average price of product's exports from Bosnia and Herzegovina, 2018-2025, $ US/kg
    2. 7.2.4.2. Dynamics of average price of product's exports from Bosnia and Herzegovina by countries, 2018-2025, $ US/kg
8. Trade balance
1. 8.1. Trade balance (Direct Data)
  1. 8.1.1. In kind, t
  2. 8.1.2. In value, K $ US
2. 8.2. Trade balance (Mirror Data)
  1. 8.2.1. In kind, t
  2. 8.2.2. In value, K $ US
9. Top buying and selling countries, 2018-2025
1. 9.1. Direct Data
  1. 9.1.1. Import in Value by Countries-buyers
  2. 9.1.2. Export in Value by Countries-suppliers
2. 9.2. Mirror Data
  1. 9.2.1. Import in Value by Countries-buyers
  2. 9.2.2. Export in Value by Countries-suppliers

Production toys in Bosnia and Herzegovina

In value, 2018-2021, K $ US

Annual dynamics of production in Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	n/a	n/a	n/a	-

Source: SHEV.io

Exports toys from Bosnia and Herzegovina

Exports in kind, t

After two years of decline, Bosnia and Herzegovina's toy exports rebounded. In 2021, exports reached 3 708 tonnes, marking a sharp year-over-year increase of 48.9%. Over the 2018-2021 period, exports grew by 24.6%, with a compound annual growth rate of 7.6%. The lowest export volume was recorded in 2020 at 2 490 tonnes, while the largest decline occurred in 2019 with a drop of 9.6%.

Annual dynamics of product's exports from Bosnia and Herzegovina in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(9.6%)	(7.4%)	48.9%	7.6%

Source: SHEV.io

From 2018 to 2021, Germany dominated Bosnia and Herzegovina's toy exports in volume, accounting for 99.3% of total flows.

Structure of product's exports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Exports in value, K $ US

Following two years of losses, Bosnia and Herzegovina's toy exports in value terms saw a recovery. In 2021, export value totaled 33 160 thousand US dollars, reflecting a steep 45.1% increase compared to 2020. Over the 2018-2021 period, exports rose by 28.6%, with a compound annual growth rate of 8.8%. The minimum value was recorded in 2020 at 22 849 thousand US dollars, and the largest decline occurred in 2019 with a 6.0% drop.

Annual dynamics of product's exports from Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(6.0%)	(5.7%)	45.1%	8.8%

Source: SHEV.io

Between 2018 and 2021, Bosnia and Herzegovina's toy exports in value terms were heavily reliant on Germany, which represented 99.1% of total exports.

Structure of product's exports in value by countries, 2018-2021

Source: SHEV.io

World map of product's exports from Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io

Imports toys to Bosnia and Herzegovina

Imports in kind, t

After two years of reduction, Bosnia and Herzegovina's toy imports in volume increased. In 2021, import volume reached 3 832 tonnes, indicating a sharp rise of 29.4% from the previous year. Over the 2018-2021 period, imports grew by 3.5%, with a compound annual growth rate of 1.2%. The lowest import volume was recorded in 2020 at 2 961 tonnes, which also saw the largest decline of 17.6%.

Annual dynamics of product's imports to Bosnia and Herzegovina in kind, 2018-2021, t

Parameter		2019	2020	2021	CAGR
1	Change from last year	(3.0%)	(17.6%)	29.4%	1.2%

Source: SHEV.io

From 2018 to 2021, China was the primary source for Bosnia and Herzegovina's toy imports in volume, accounting for 73.5% of total flows, while the remainder was distributed among various smaller markets.

Structure of product's imports in kind by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in kind, 2018-2021

Source: SHEV.io

Imports in value, K $ US

Following two years of contraction, Bosnia and Herzegovina's toy imports in value terms increased. In 2021, imports totaled 22 562 thousand US dollars, showing a sharp year-over-year rise of 55.9%. Over the 2018-2021 period, imports grew by 20.7%, with a compound annual growth rate of 6.5%. The minimum value was recorded in 2020 at 22 562 thousand US dollars, which also experienced the largest decline of 13.8%.

Annual dynamics of product's imports to Bosnia and Herzegovina in value, 2018-2021, K $ US

Parameter		2019	2020	2021	CAGR
1	Change from last year	(10.2%)	(13.8%)	55.9%	6.5%

Source: SHEV.io

During 2018-2021, China, Malta, and Turkey were consistently the main sources for Bosnia and Herzegovina's toy imports in value terms, with shares of 65.4%, 8.4%, and 6.6% respectively, together accounting for 80.4% of total flows.

Structure of product's imports in value by countries, 2018-2021

Source: SHEV.io

World map of product's imports to Bosnia and Herzegovina in value, 2018-2021

Source: SHEV.io