Tomato juice market in Central Asia

Earlier Report Observations

Between 2018 and 2020, the Central Asian tomato juice market showed variable volumes, with consumption peaking at 5.9 million liters in 2020. This increase was primarily driven by a shift in consumer preferences toward natural and organic products, which raised demand for unfermented tomato juice across the region.

In 2021, logistics and supply chain disruptions caused by the COVID-19 pandemic led to a reduction in imports, lowering the market volume to 5.8 million liters. The following year, the introduction of new labeling and food safety requirements under EAEU technical regulations coincided with a sharp rise in exports and a drop in imports, contracting the market to 3.3 million liters.

By 2023, the launch of several large new juice production plants significantly boosted domestic output, helping the market recover to 3.9 million liters. Into 2024, continued investment in automation and capacity expansion supported production growth, while tighter labeling rules and a consumer trend toward preservative-free products further influenced market dynamics.

Production tomato juice in Central Asia

In kind, 2017-2020, K l

Top producers of tomato juice, 2017-2020

World map of production of tomato juice, 2017-2020

Tomato juice production in Central Asia has declined for the third year in a row. In 2020, the region produced 2 253 thousand liters, which represents a 9.5% decrease compared to 2019. Looking at the period from 2017 to 2020, production fell by 18.1%, with an average annual decline of 6.5%.

Annual dynamics of production in Central Asia in kind, 2017-2020, K l

In value, 2017-2020, K $ US

The value of tomato juice production in Central Asia has also dropped for the third consecutive year. In 2020, output was valued at 1 115 thousand US dollars, down 2.7% from 2019. Over the 2017-2020 period, production value decreased by 36.3%, with an average annual decline of 13.9%.

Annual dynamics of production in Central Asia in value, 2017-2020, K $ US

Exports tomato juice from Central Asia

Exports in kind, K l

After two years of growth, tomato juice exports from Central Asia declined in 2020. Shipments totaled 480 thousand liters, marking an 11.8% year-over-year decrease. However, over the 2017-2020 period, exports increased by 43.3%, with an average annual growth rate of 12.7%. The peak export volume was recorded in 2019 at 544 thousand liters, which also saw the largest annual increase of 39.1%.

Annual dynamics of product's exports from Central Asia in kind, 2017-2020, K l

From 2017 to 2020, Russia accounted for 62.3% of Central Asia's tomato juice exports by volume, followed by South Korea at 1.7% and Georgia at 1.3%. Together, these three countries represented 65.2% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Central Asia in kind, 2017-2020

Exports in value, K $ US

Central Asia's tomato juice export value declined for the second consecutive year in 2020, reaching 238 thousand US dollars—a 5.2% reduction from the previous year. Despite this recent drop, exports increased by 11.5% over the 2017-2020 period, with an average annual growth rate of 3.7%. The highest export value was recorded in 2018 at 257 thousand US dollars, which also saw the largest annual increase of 20.3%.

Annual dynamics of product's exports from Central Asia in value, 2017-2020, K $ US

In terms of value from 2017 to 2020, Russia was the primary destination for Central Asia's tomato juice exports, accounting for 63.5% of the total. Georgia followed with 1.8%, and South Korea with 1.7%. Combined, these three markets represented 67.0% of total export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Central Asia in value, 2017-2020

Imports tomato juice to Central Asia

Imports in kind, K l

Tomato juice imports into Central Asia increased for the third consecutive year in 2020, reaching 4 121 thousand liters—a 32.7% rise compared to 2019. Over the 2017-2020 period, imports grew by 63.6%, with an average annual increase of 17.8%.

Annual dynamics of product's imports to Central Asia in kind, 2017-2020, K l

From 2017 to 2020, Russia was the nearly exclusive supplier of tomato juice to Central Asia, accounting for 91.3% of total imports by volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Central Asia in kind, 2017-2020

Imports in value, K $ US

In 2020, the value of tomato juice imports into Central Asia stood at 2 265 thousand US dollars, showing a sharp 32.0% increase from the previous year. Over the 2017-2020 period, import value rose by 55.6%, with an average annual growth rate of 15.9%. The largest decline during this period occurred in 2019, with a 7.0% decrease.

Annual dynamics of product's imports to Central Asia in value, 2017-2020, K $ US

Throughout 2017-2020, Russia dominated Central Asia's tomato juice imports in value terms, consistently accounting for 91.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Central Asia in value, 2017-2020