Toilet paper, tissues and towels market in Hungary

Earlier Report Observations

The market for toilet paper, tissues, and towels in Hungary saw its volume reach 124.2K t in 2018 before dipping to 116.8K t in 2019. A sharp turnaround followed in 2020, with consumption rising to 122.4K t as the COVID-19 pandemic fundamentally shifted consumer behavior, dramatically boosting demand for hygienic paper products due to heightened health and sanitation awareness.

Elevated demand for disposable paper goods persisted into 2021, reinforced by a growing consumer preference for these products over traditional textiles and an increasing focus on sustainability. The market volume then jumped significantly to 146.5K t in 2022. This expansion was propelled by the industry-wide shift toward using sustainable raw materials and reducing plastic packaging, coupled with regulatory changes that prompted the introduction of new labeling and traceability systems for tissue and hygiene paper products.

By 2024, the market volume had moderated to 135.0K t, while its value continued climbing to $294.1 million, indicating a clear move within the sector toward higher-value, possibly more premium or sustainably positioned goods.

Production toilet paper, tissues and towels in Hungary

In value, 2018-2021, M $ US

Hungary's production of toilet paper, tissues, and towels has increased for the second consecutive year. In 2020, the output was valued at 128.3 million US dollars, marking an 8.0% rise compared to 2019. Over the period from 2018 to 2020, production grew by 8.5%, with a compound annual growth rate of 2.8%.

Annual dynamics of production in Hungary in value, 2018-2021, M $ US

In kind, 2018-2021, t

Production of toilet paper, tissues, and towels in Hungary has risen for the second year in a row. In 2020, Hungary produced 80,062 tonnes, showing a modest year-over-year increase of 8.3%. Between 2018 and 2020, production increased by 13%, which translates to an annualized growth rate of 4.1%.

Annual dynamics of production in Hungary in kind, 2018-2021, t

Exports toilet paper, tissues and towels from Hungary

Exports in kind, t

The market exhibited significant volatility during these years. Exports reached their lowest point in 2018 and peaked in 2021, with a threefold fluctuation between these extremes. In 2021, shipments from Hungary totaled 31,608 tonnes, representing a sharp increase of 49.8% compared to 2020. The largest decline occurred in 2020, at 10.5%, while the largest increase was recorded in 2019, at 124.0%.

Annual dynamics of product's exports from Hungary in kind, 2018-2021, t

From 2018 to 2021, exports of toilet paper, tissues, and towels from Hungary were not heavily concentrated. Norway accounted for 12.3% of exports, Romania for 11.9%, and Denmark for 10.9%, with these three countries together capturing only 35.0% of total flows.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Hungary in kind, 2018-2021

Exports in value, M $ US

The data reveals irregular changes, indicating a volatile market environment. Exports reached their lowest point in 2018 and peaked in 2021, showing a threefold variation. In 2021, Hungary exported 61.7 million US dollars worth of toilet paper, tissues, and towels, marking a sharp rise of 50.8% compared to the previous year. The largest decline was recorded in 2020, at 10.6%, while the largest increase occurred in 2019, at 122.7%.

Annual dynamics of product's exports from Hungary in value, 2018-2021, M $ US

Between 2018 and 2021, exports in value terms of toilet paper, tissues, and towels from Hungary were spread across many countries. Norway contributed 14.4% of exports, Romania 11.5%, and Denmark 9.3%, with these three nations jointly accounting for only 35.1% of total flows.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Hungary in value, 2018-2021

Imports toilet paper, tissues and towels to Hungary

Imports in kind, t

Hungary's imports of toilet paper, tissues, and towels have declined for the second consecutive year. In 2021, imports registered 63,146 tonnes, showing little change compared to 2020. The maximum value was recorded in 2019, at 66,429 tonnes. The largest decline occurred in 2020, at 4.5%, while the largest increase was in 2019, at 4.1%.

Annual dynamics of product's imports to Hungary in kind, 2018-2021, t

From 2018 to 2021, Austria, Germany, and Slovakia were the top contributors to imports in kind. Austria accounted for 27.6% of imports, Germany for 22.3%, and Slovakia for 13.8%, with these three countries together representing 63.6% of total flows.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Hungary in kind, 2018-2021

Imports in value, M $ US

In 2021, cross-border shipments of toilet paper, tissues, and towels to Hungary amounted to 111.7 million US dollars, corresponding to a gradual year-over-year rise of 7.9%. Between 2018 and 2021, imports increased by 2.8%, equating to an annualized rate of 0.9%. The minimum value was recorded in 2020, at 103.5 million US dollars, with the largest decline that year at 6.0%.

Annual dynamics of product's imports to Hungary in value, 2018-2021, M $ US

Throughout 2018 to 2021, Germany, Austria, and Slovakia formed the core group of markets for imports in value terms. Germany accounted for 26.2% of imports, Austria for 26.0%, and Slovakia for 13.0%, with these three countries together representing 65.3% of total flows.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Hungary in value, 2018-2021