Toilet paper, tissues and towels market in Greece

Earlier Report Observations

The market volume for toilet paper, tissues and towels in Greece increased from 167.5 thousand tonnes in 2018 to 177.9 thousand tonnes in 2019, before declining to 166.1 thousand tonnes in 2020. In value terms, the market contracted from US$302 million in 2018 to US$285.6 million in 2020. During this period, environmental compliance requirements for wholesale distributors, such as the Standard Environmental Commitments for ATTIKES TROFODOSIES, were implemented, and in 2020 new labeling rules for retail trade were introduced via Government Gazette 58281/2020, affecting market operations.

Beyond 2020, regulatory developments continued to shape the market. A public consultation on packaging paper requirements under the Food & Drink Code began in 2021, preparing potential changes to labeling standards. In 2022, the Ministry of Infrastructure & Transport issued a primary request for supply of hygienic paper products, setting procurement priorities and opening opportunities for new suppliers in the public sector.

Production toilet paper, tissues and towels in Greece

In value, 2017-2020, M $ US

In 2020, the output of toilet paper, tissues, and towels in Greece was valued at 301.8 million US dollars, marking a 2.1% increase compared to 2019. Over the period from 2017 to 2020, production grew by 23.5%, which translates to an annualized rate of 7.3%. The largest decline occurred in 2019, with a drop of 0.5%, while the most significant increase was recorded in 2018, at 21.7%.

Annual dynamics of production in Greece in value, 2017-2020, M $ US

In kind, 2017-2020, K t

Following two years of growth, toilet paper, tissues, and towels production in Greece experienced a decline. In 2020, Greece produced 174.9 thousand tonnes of these products, showing a slight decrease of 0.7% from the previous year. From 2017 to 2020, production increased by 10.4%, with a compound annual growth rate (CAGR) of 3.4%. The peak production was recorded in 2019 at 176.1 thousand tonnes, which also saw the largest increase of 6.9%.

Annual dynamics of production in Greece in kind, 2017-2020, K t

Exports toilet paper, tissues and towels from Greece

Exports in kind, t

In 2020, Greece exported 24 898 tonnes of toilet paper, tissues, and towels, representing a sharp increase of 44.7% compared to the prior year. Over the 2017-2020 period, exports rose by 55.7%, with a CAGR of 15.9%. The largest decline was observed in 2019, with a decrease of 4.1%.

Annual dynamics of product's exports from Greece in kind, 2017-2020, t

From 2017 to 2020, Greece's exports of toilet paper, tissues, and towels in kind were characterized by a wide distribution across markets. Cyprus accounted for 27.3% of exports in kind, Bulgaria for 14.9%, and Germany for 7.6%, with these three countries together making up only 49.8% of total flows, indicating a diverse export base.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Greece in kind, 2017-2020

Exports in value, K $ US

In 2020, Greece exported 46 502 thousand US dollars worth of toilet paper, tissues, and towels, amounting to a steep year-on-year increase of 40.9%. Between 2017 and 2020, exports grew by 49.4%, equating to an annualized rate of 14.3%. The largest decline was recorded in 2019, with a drop of 5.5%.

Annual dynamics of product's exports from Greece in value, 2017-2020, K $ US

During 2017-2020, Cyprus, Bulgaria, and Germany were among the largest buyers of toilet paper, tissues, and towels from Greece in value terms, with shares of 25.2%, 11.7%, and 10.8%, respectively. However, even combined, they represented just 47.7% of total exports in value terms, highlighting a broadly diversified partner base.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Greece in value, 2017-2020

Imports toilet paper, tissues and towels to Greece

Imports in kind, t

Toilet paper, tissues, and towels imports into Greece declined for the second consecutive year. In 2020, import volume amounted to 16 117 tonnes, marking a robust decrease of 15.5% compared to the previous year. Over the 2017-2020 period, imports decreased by 21%, with a CAGR of 7.5%. The highest import volume was recorded in 2018 at 20 802 tonnes, which also saw the largest increase of 2.0%.

Annual dynamics of product's imports to Greece in kind, 2017-2020, t

From 2017 to 2020, Italy, Bulgaria, and Austria formed the main cluster of markets for Greece's imports in kind of toilet paper, tissues, and towels. Italy accounted for 28.1% of imports in kind, Bulgaria for 21.8%, and Austria for 13.3%, together representing 63.2% of total flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Greece in kind, 2017-2020

Imports in value, K $ US

Toilet paper, tissues, and towels imports into Greece declined for the second consecutive year. In 2020, imports amounted to 30 295 thousand US dollars, representing a 16.4% decline compared to the previous year. Between 2017 and 2020, imports decreased by 15.9%, equating to an annualized rate of 5.6%. The peak value was recorded in 2018 at 39 589 thousand US dollars, which also saw the largest increase of 9.8%.

Annual dynamics of product's imports to Greece in value, 2017-2020, K $ US

Throughout 2017-2020, Italy, Germany, and Bulgaria formed the core group of markets for Greece's imports in value terms of toilet paper, tissues, and towels. Italy accounted for 28.0% of imports in value terms, Germany for 20.3%, and Bulgaria for 15.9%, together representing 64.2% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Greece in value, 2017-2020