Toilet paper market in Poland

Earlier Report Observations

From 2018 to 2020, the toilet paper market in Poland showed steady growth, with volume increasing from 309 thousand tons to 321 thousand tons. This expansion was driven by growing consumer demand for higher-quality products like white three-ply toilet paper, as well as manufacturers' investments in modern production lines that enhanced efficiency. The COVID-19 pandemic in 2020 further boosted demand, as toilet paper became one of the most sought-after items during the crisis.

In 2021, market volume slightly declined to 317 thousand tons against a backdrop of substantial price increases caused by rising costs of pulp, energy, and packaging. However, 2022 saw a sharp jump to 370 thousand tons, linked to the expansion of production capacities by key players such as MP Papier, which modernized its facilities. Simultaneously, prices continued to rise due to raw material supply issues and logistics challenges, yet the volume grew thanks to enhanced production capabilities.

By 2023, record price hikes exceeding 60% led to a significant contraction in market volume to 326 thousand tons as consumers reduced consumption. In 2024, the market showed a slight recovery to 330 thousand tons, indicating stabilization after the price shock.

Production toilet paper in Poland

In value, 2017-2020, M $ US

Toilet paper production in Poland has increased for the third consecutive year. In 2020, output was valued at 607.0 million US dollars, marking a slight increase of 2.3% compared to 2019. Over the period from 2017 to 2020, production grew by 18.4%, with a compound annual growth rate (CAGR) of 5.8%.

Annual dynamics of production in Poland in value, 2017-2020, M $ US

In kind, 2017-2020, K t

Poland's toilet paper production volume has risen for the third year in a row. In 2020, 414.3 thousand tonnes were produced, representing a 2.4% increase compared to 2019. From 2017 to 2020, production expanded by 9.8%, with a compound annual growth rate (CAGR) of 3.2%.

Annual dynamics of production in Poland in kind, 2017-2020, K t

Exports toilet paper from Poland

Exports in kind, K t

Toilet paper exports from Poland have grown for the third consecutive year. In 2020, exports reached 118.3 thousand tonnes, up by 7.2% compared to 2019. Over the period from 2017 to 2020, exports increased by 19.1%, with a compound annual growth rate (CAGR) of 6.0%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, K t

From 2017 to 2020, Germany, Czechia, and the United Kingdom were the main destinations for Poland's toilet paper exports in volume terms. Germany accounted for 68.1% of exports, Czechia for 10.4%, and the United Kingdom for 3.0%, together making up 81.6% of total flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, M $ US

In 2020, toilet paper shipments from Poland abroad amounted to 176.6 million US dollars, reflecting a 3.4% rise compared to 2019. Over the period from 2017 to 2020, exports increased by 23.6%, with a compound annual growth rate (CAGR) of 7.3%. The largest decline occurred in 2019 at 1.5%, while the largest increase was recorded in 2018 at 21.4%.

Annual dynamics of product's exports from Poland in value, 2017-2020, M $ US

From 2017 to 2020, the leading destinations for Poland's toilet paper exports in value terms were Germany, Czechia, and the United Kingdom. Germany represented 69.0% of exports, Czechia 9.0%, and the United Kingdom 3.1%, jointly accounting for 81.2% of total flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports toilet paper to Poland

Imports in kind, K t

In 2020, foreign toilet paper supplies to Poland totalled 25.0 thousand tonnes, showing a gradual rise of 7.5% from the previous year. Over the period from 2017 to 2020, imports grew by 26.7%, with a compound annual growth rate (CAGR) of 8.2%. The largest decline was in 2019 at 6.9%, while the largest increase occurred in 2018 at 26.5%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, K t

From 2017 to 2020, three principal markets—Germany, Slovakia, and Italy—together accounted for 61.9% of total toilet paper imports to Poland in volume terms.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, M $ US

In 2020, toilet paper shipments to Poland from abroad totalled 35.9 million US dollars, which is 2.4% higher than a year earlier. Over the period from 2017 to 2020, imports increased by 21.1%, with a compound annual growth rate (CAGR) of 6.6%. The maximum value was recorded in 2018 at 37.0 million US dollars. The largest decline was in 2019 at 5.1%, and the largest increase was in 2018 at 24.7%.

Annual dynamics of product's imports to Poland in value, 2017-2020, M $ US

Over 2017 to 2020, Germany, Slovakia, and Italy remained the leading destinations in Poland's import structure in value terms. Germany accounted for 29.1% of imports, Slovakia for 17.0%, and Italy for 16.7%, with a combined share of 62.8% of total flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020