Toilet paper market in Lithuania

Earlier Report Observations

The Lithuanian toilet paper market showed consistent growth in physical volume from 13 540 t in 2018 to over 16 000 t by 2023, supported by annual consumption increases around 15% in the initial years. Market structure remained stable with AB "Grigiškės" maintaining a dominant position of approximately 70% in the Baltic region. The COVID-19 pandemic in 2020 triggered a notable surge in demand as anxious consumers engaged in widespread stockpiling, temporarily boosting market volume.

A severe paper supply crisis hit the market in 2022, caused by production strikes at UPM plants in Finland and the disruption of imports from Russia following the war in Ukraine. This led to sharp price increases and extended delivery times, which drove the market value up by 26% to 31.8 million USD despite a more modest 8% rise in physical volume. The crisis underscored the market's vulnerability to external supply shocks.

In the following years, the market's physical volume stabilized near 16 000 t, while its monetary value experienced fluctuations, declining to 30.6 million USD in 2024. During this period, Lithuania also saw advancements in waste collection and recycling infrastructure, reflecting broader sustainability trends that began influencing the industry.

Production toilet paper in Lithuania

In value, 2018-2021, K $ US

Lithuania's toilet paper production value declined after two consecutive years of growth. In 2021, output was valued at 44 494 thousand US dollars, representing a 1.0% decrease compared to the previous year. Production had increased by 25.5% between 2018 and 2021, averaging 7.9% annually. The peak value of 44 953 thousand US dollars was recorded in 2020, which also saw the largest annual increase at 13.7%.

Annual dynamics of production in Lithuania in value, 2018-2021, K $ US

In kind, 2018-2021, t

Toilet paper production in Lithuania fell following two years of expansion. In 2021, Lithuania produced 27 426 tonnes, marking a 2.1% decline from the previous year. From 2018 to 2021, production grew by 21%, with an average annual rate of 6.6%. The highest volume of 28 004 tonnes was achieved in 2020, while the largest annual increase of 13.5% occurred in 2019.

Annual dynamics of production in Lithuania in kind, 2018-2021, t

Exports toilet paper from Lithuania

Exports in kind, t

Lithuania's toilet paper exports decreased after two years of growth. In 2021, exports totaled 19 828 tonnes, down 6.0% from the previous year. Between 2018 and 2021, exports rose by 28.6%, averaging 8.7% per year. The peak volume of 21 084 tonnes was recorded in 2020, which also experienced the largest annual increase at 17.3%.

Annual dynamics of product's exports from Lithuania in kind, 2018-2021, t

From 2018 to 2021, Latvia, Denmark, and Poland were the primary destinations for Lithuania's toilet paper exports by volume. Latvia accounted for 23.1% of exports, Denmark for 17.1%, and Poland for 13.3%, together representing 53.5% of total export volume.

Structure of product's exports in kind by countries, 2018-2021

World map of product's exports from Lithuania in kind, 2018-2021

Exports in value, K $ US

Lithuania's toilet paper export value declined after two years of growth. In 2021, exports were valued at 32 758 thousand US dollars, a 4.6% decrease from 2020. Over the 2018-2021 period, export value increased by 34.9%, with a compound annual growth rate of 10.5%. The highest value of 34 340 thousand US dollars was recorded in 2020, which also saw the largest annual increase at 23.8%.

Annual dynamics of product's exports from Lithuania in value, 2018-2021, K $ US

Between 2018 and 2021, Latvia, Denmark, and Estonia were the leading markets for Lithuania's toilet paper exports by value. Latvia represented 26.0% of export value, Denmark 13.9%, and Estonia 12.1%, collectively accounting for 52.0% of total export value.

Structure of product's exports in value by countries, 2018-2021

World map of product's exports from Lithuania in value, 2018-2021

Imports toilet paper to Lithuania

Imports in kind, t

Lithuania's toilet paper imports declined after two years of growth. In 2021, imports stood at 7 272 tonnes, a 13.1% decrease year-over-year. From 2018 to 2021, imports increased by 15.4%, with an average annual growth rate of 4.9%. The peak volume of 8 367 tonnes was recorded in 2020, which also experienced the largest annual increase at 16.2%.

Annual dynamics of product's imports to Lithuania in kind, 2018-2021, t

From 2018 to 2021, Finland, Poland, and Portugal were the main sources of Lithuania's toilet paper imports by volume. Finland accounted for 24.5% of imports, Poland for 23.6%, and Portugal for 10.3%, together making up 58.4% of total import volume.

Structure of product's imports in kind by countries, 2018-2021

World map of product's imports to Lithuania in kind, 2018-2021

Imports in value, K $ US

Lithuania's toilet paper import value fell after two years of growth. In 2021, imports were valued at 14 935 thousand US dollars, down 9.4% from the previous year. Over the 2018-2021 period, import value increased by 19%, with a compound annual growth rate of 6.0%. The highest value of 14 935 thousand US dollars was recorded in 2020, which also saw the largest annual increase at 15.9%.

Annual dynamics of product's imports to Lithuania in value, 2018-2021, K $ US

Between 2018 and 2021, Finland, Poland, and Portugal were the top suppliers of toilet paper to Lithuania by value. Finland represented 27.2% of import value, Poland 23.4%, and Portugal 7.7%, collectively accounting for 58.3% of total import value.

Structure of product's imports in value by countries, 2018-2021

World map of product's imports to Lithuania in value, 2018-2021