Wallpaper and similar wall coverings market in Poland

Earlier Report Observations

Between 2018 and 2022, the Polish market for wallpaper and similar wall coverings contracted significantly in both volume and value. Market size fell from 4 879 t to 2 282 t in physical terms, while in monetary terms it dropped from 24 709 thousand US dollars to 11 033 thousand US dollars by 2022. Domestic production more than halved over the period, and both imports and exports also saw substantial declines.

Industry trends point to a market shift beginning in 2023. That year, the wallpaper market in Poland reportedly grew by around 15%, driven by rising consumer interest in interior decoration. New segments gained traction, notably eco-friendly wallpapers made from natural materials like paper paste, linen, hemp, and natural fibers. Demand also increased for personalized designs and large-format or custom photo wallpapers, enabling unique wall decor.

This transformation continued into 2024, with the eco-friendly wallpaper segment alone expanding by 30% compared to the previous year. Dominant themes included nature-inspired patterns like leaves, flowers, and botanical motifs. The growth reflected broader consumer preferences for sustainability, customization, and technologically advanced products such as wallpapers with acoustic or thermal insulation properties. These trends supported a recovery in trade flows, as import and export volumes rose in 2023 and 2024 after the earlier downturn.

Production wallpaper and similar wall coverings in Poland

In value, 2017-2020, K $ US

Poland's wallpaper and similar wall coverings production declined for the second consecutive year. In 2020, output was valued at 13 636 K $ US, marking a significant decrease of 23.8% compared to 2019. Over the period from 2017 to 2020, production fell by 21.2%, with a compound annual growth rate of 7.6%. The highest value was recorded in 2018 at 20 885 K $ US, which also saw the largest increase of 20.7%.

Annual dynamics of production in Poland in value, 2017-2020, K $ US

In kind, 2017-2020, t

Wallpaper and similar wall coverings production in Poland declined for the second consecutive year. In 2020, 3 453 t were produced, representing an 11.8% decrease from 2019. From 2017 to 2020, production dropped by 26.4%, with a compound annual growth rate of 9.7%. The peak was in 2018 at 4 742 t, which saw a modest increase of 1.1%, while the largest decline occurred in 2019 at 17.5%.

Annual dynamics of production in Poland in kind, 2017-2020, t

Exports wallpaper and similar wall coverings from Poland

Exports in kind, t

Foreign wallpaper and similar wall coverings supplies from Poland declined for the third consecutive year. In 2020, exports totaled 3 715 t, a 3.2% decrease compared to 2019. Between 2017 and 2020, exports fell by 51.4%, equating to an annualized rate of 21.4%.

Annual dynamics of product's exports from Poland in kind, 2017-2020, t

From 2017 to 2020, Germany, Russia, and Ukraine were the core destinations for exports in kind, accounting for 32.5%, 25.0%, and 16.5% of total flows, respectively. Together, they represented 74.0% of all exports.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Poland in kind, 2017-2020

Exports in value, K $ US

Poland's volume of wallpaper and similar wall coverings exports declined for the second consecutive year. In 2020, exports were valued at 23 784 K $ US, a slight decrease of 2.6% from 2019. Between 2017 and 2020, exports dropped by 32.1%, with an annualized rate of 12.1%. The highest value was recorded in 2018 at 35 309 K $ US, which saw a small increase of 0.8%, while the largest decline occurred in 2019 at 30.8%.

Annual dynamics of product's exports from Poland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Russia, and Sweden were the largest buyers of wallpaper and similar wall coverings from Poland in value terms, accounting for 35.5%, 20.1%, and 11.1% of total exports, respectively. Together, they made up 66.7% of all export value.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Poland in value, 2017-2020

Imports wallpaper and similar wall coverings to Poland

Imports in kind, t

Poland's wallpaper and similar wall coverings import volume declined for the third consecutive year. In 2020, imports amounted to 4 159 t, a moderate reduction of 6.5% compared to 2019. Over the period from 2017 to 2020, imports decreased by 41.5%, with a compound annual growth rate of 16.4%.

Annual dynamics of product's imports to Poland in kind, 2017-2020, t

From 2017 to 2020, Germany, Croatia, and Belgium were the main suppliers of wallpaper and similar wall coverings to Poland in kind, accounting for 48.7%, 19.9%, and 7.7% of total imports, respectively. Together, they comprised 76.3% of all import volume.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Poland in kind, 2017-2020

Imports in value, K $ US

Poland's wallpaper and similar wall coverings imports declined for the second consecutive year. In 2020, imports were valued at 25 722 K $ US, a robust fall of 10.4% year-over-year. From 2017 to 2020, imports decreased by 22.2%, with a compound annual growth rate of 8.0%. The peak was in 2018 at 39 133 K $ US, which saw an increase of 18.3%, while the largest decline occurred in 2019 at 26.6%.

Annual dynamics of product's imports to Poland in value, 2017-2020, K $ US

From 2017 to 2020, Germany, Croatia, and Belgium formed the main group of sources for imports in value terms, accounting for 52.6%, 13.3%, and 7.0% of total flows, respectively. Together, they had a combined share of 72.9% of all import value.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Poland in value, 2017-2020