Tobacco cigars, cheroots and cigarillos market in Germany

Earlier Report Observations

The German market for tobacco cigars, cheroots and cigarillos saw its value fluctuate between 2018 and 2024, starting at 368 million US dollars and ending at 264 million US dollars. The COVID-19 pandemic in 2020 temporarily boosted market value as consumption habits changed, while a sustained shift towards premium products helped maintain price levels even when physical volumes declined.

Product innovation and market consolidation shaped the industry landscape. Companies like C.L.E. Cigar Company launched new packaging designs inspired by classic Cuban cigars, reinforcing premium positioning. The entry of new brands such as Manifesto by GRE Trade and Villiger with flavored cigarillos diversified the offering, targeting urban consumers seeking variety and quality.

Despite these developments, the market value fell sharply in 2024. Ongoing supply chain disruptions from the pandemic, coupled with a competitive environment intensified by global acquisitions, contributed to the contraction. The premiumization trend continued to influence consumer choices, but could not fully offset the overall decline in market size.

Production tobacco cigars, cheroots and cigarillos in Germany

In value, 2017-2020, M $ US

In 2020, Germany's production of tobacco cigars, cheroots, and cigarillos was valued at 394.5 million US dollars, marking a 6.9% increase from the previous year. Over the period from 2017 to 2020, production grew by 36.4%, with a compound annual growth rate of 10.9%. The largest decline occurred in 2019, at 6.4%, while the largest increase was recorded in 2018, at 36.2%.

Annual dynamics of production in Germany in value, 2017-2020, M $ US

Exports tobacco cigars, cheroots and cigarillos from Germany

Exports in kind, t

Germany's exports of tobacco cigars, cheroots, and cigarillos increased for the second consecutive year. In 2020, exports reached 6,496 tonnes, up 37.2% year-on-year. Between 2017 and 2020, exports rose by 42.7%, equating to an annualized growth rate of 12.6%. The lowest volume was recorded in 2018 at 4,528 tonnes, with the largest decline that year at 0.6%.

Annual dynamics of product's exports from Germany in kind, 2017-2020, t

From 2017 to 2020, Spain, Greece, and France were the top destinations for Germany's exports in kind. Spain accounted for 34.5% of exports, Greece for 11.8%, and France for 6.7%, together comprising 53.0% of total export flows.

Structure of product's exports in kind by countries, 2017-2020

World map of product's exports from Germany in kind, 2017-2020

Exports in value, M $ US

After a two-year rise, Germany's export value of tobacco cigars, cheroots, and cigarillos declined. In 2020, exports totaled 217.8 million US dollars, remaining stable compared to the previous year. Between 2017 and 2020, exports increased by 4.8%, with an annualized growth rate of 1.6%. The highest value was recorded in 2019 at 218.3 million US dollars, while the largest increase occurred in 2018 at 3.7%.

Annual dynamics of product's exports from Germany in value, 2017-2020, M $ US

Throughout 2017 to 2020, Spain, France, and Italy were the key destinations for Germany's exports in value terms. Spain represented 19.5% of exports, France 16.8%, and Italy 13.8%, together accounting for 50.2% of total export flows.

Structure of product's exports in value by countries, 2017-2020

World map of product's exports from Germany in value, 2017-2020

Imports tobacco cigars, cheroots and cigarillos to Germany

Imports in kind, t

After a two-year uptick, Germany's imports of tobacco cigars, cheroots, and cigarillos declined. In 2020, imports totaled 3,173 tonnes, down 4.6% from 2019. The highest volume was recorded in 2019 at 3,325 tonnes, with the largest increase occurring in 2018 at 3.5%.

Annual dynamics of product's imports to Germany in kind, 2017-2020, t

From 2017 to 2020, Hungary, Indonesia, and Spain were the main sources for Germany's imports in kind. Hungary accounted for 25.4% of imports, Indonesia for 24.8%, and Spain for 15.0%, together making up 65.2% of total import flows.

Structure of product's imports in kind by countries, 2017-2020

World map of product's imports to Germany in kind, 2017-2020

Imports in value, M $ US

After a two-year increase, Germany's import value of tobacco cigars, cheroots, and cigarillos declined. In 2020, imports registered 174.7 million US dollars, which is 8.7% lower than the previous year. Between 2017 and 2020, imports grew by 6.3%, with an annualized growth rate of 2.0%. The highest value was recorded in 2019 at 191.3 million US dollars, while the largest increase occurred in 2018 at 15.4%.

Annual dynamics of product's imports to Germany in value, 2017-2020, M $ US

In the period from 2017 to 2020, Hungary, Cuba, and Indonesia continued to be the primary suppliers of tobacco cigars, cheroots, and cigarillos to Germany in value terms. Hungary represented 18.6% of imports, Cuba 18.4%, and Indonesia 14.9%, jointly forming 51.9% of total import flows.

Structure of product's imports in value by countries, 2017-2020

World map of product's imports to Germany in value, 2017-2020